Alina Zagidullina (Danilova) Email & Phone Number

Tatarstan, Russia

Kazan, Tatarstan, Russia

Research for "Sleepy" and "Thea"Conducted JTBD and UX research for the bots Sleepy (a bot that helps to improve sleep) and Thea (a bot that helps to establish a healthy relationship with food):— Conducted 20 JTBD interviews for Sleepy and Thea bots, including recruiting respondents.— Conducted 6 UX tests for the Sleepy bot (including recruiting).— Prepared abstracts based on the results of the study and recommendations for the development of products.Conducting in-depth interviews for Rokada MedRokada Med is a supplier of dental components. The purpose of the interview is to get insights during the research for further building the company's brand.— Conducted 20 in-depth interviews.— Prepared recommendations based on the results of the study.

Moscow, Moscow City, Russia

Developed the “Za ruku” project (zaruku.com) for the Roche company.— Conducted competitive analysis.— Described the target audiences for JTBD.— Prepared recommendations for improving the site, some of which were implemented (the function of evaluating materials; a form for collecting patient stories on the site; changing the appearance of the site pages).

Moscow, Moscow City, Russia

— Developed the “Za ruku” project (zaruku.com) for the Roche company.— As part of the work, I established interaction between the client and the team, built the work of the team, planned the loading of performers— Managed the work of a team of 13 people (authors, editors, designers, typesetters and programmers).Achievements:— Optimized the work process, reducing the workload of the team by 20%. For this, a business process was described, superfluous and duplicate work steps were identified, and a new instruction for team interaction was developed.— Launched 5 special projects (as part of the main project). Since the beginning of work, the scale and cost of special projects have doubled (instead of single-page projects, I suggested multi-page sites with questionnaires and animation, e.g. https://zaruku.com/vremya_proveritsya/).During its work, the project received 2 awards: Russian Pharma Awards - 2021 (finalist) and Medmenfest - 2021 (silver).

Kazan, Tatarstan, Russia

— Accompanied clients (among clients: construction companies, jewelry, coaches and experts, sports grounds, a network of massage parlors, organizer of tours to the Maldives).— Organized the effective work of the project team: designers, copywriters, targetologists, etc.Achievements:Successfully launched 8 projects. Within each project:— conducted an audit of the website and accounts in social networks;gave recommendations on marketing strategy, incl. recommendations and references for advertising creatives;— organized the work of the team to launch an advertising campaign;— Conducted constant monitoring of the results and correction of the advertising campaign.For example, in the project on tours to the Maldives, the number of applications in the first month increased by more than 300%, while the price of a subscriber decreased by 44%.

St Petersburg City, Russia

— Developed content plans for the month.— Attracted the target audience to the company's accounts (2 Instagram, VK, Facebook, Pinterest accounts): maintaining loyalty, increasing engagement.— Set up and ran advertising campaigns on Facebook, VK, Pinterest and MyTarget (Audience — Russia and abroad).— Created content for social networks and the website: shooting, photo processing and video editing, working with a copywriter (setting tasks and editing).— Prepared more than 200 posts and articles.Achievements:— Created a single visual style for social networks.— Attracted up to 40 warm leads per day. One of the clients attracted from advertising became the official representative in Kazakhstan.— I grew the company's Instagram account by more than 50%.

Kazan, Tatarstan, Russia

I worked with several projects (environmental company, designer clothes showroom, online store of branded clothes and accessories, sex shop, etiquette trainer), for which:— I developed content plans for social networks;— wrote more than 1000 posts and articles for social networks and the website;— set up promotion in social networks, and also developed a plan of actions and events;— set up targeted advertising.

Kazan, Tatarstan, Russia

I conducted market research for 20+ markets, including:— desk research to study the market capacity and competitive environment;— polls and questionings (with the number of respondents up to 300 people);— focus groups.Organized research from and to: organization, control of interviewers on the ground, processing and analysis of the data obtained, preparation of recommendations.The areas of activity of clients for which the research was carried out: meat and sausage products, hygiene products, cargo transportation, vending machines, wholesale and retail trade in vegetables and fruits, canned goods, etc.

Kazan, Tatarstan, Russia

Desk research and marketing support for 15+ startups:— as part of research for each startup, I assessed the market capacity, forecasted its development, assessed the competitive environment, prepared recommendations for the development of the project;— organized marketing and business planning training for startup teams.

Kazan, Tatarstan, Russia

— As part of the work on the project, there was a unification of teams within the central office of 10+ people (methodologists, commercial department, lawyers, programmers, security service), as well as interaction with the involvement of offices (more than 100) working with clients.— Developed regulations and instructions for new products for submission to the central office.— Developed marketing plans for the project.— Organized training for the representation of offices on how to work with the new product.Achievements:— Launched a new financial product from scratch for 100+ Russian cities.

Moscow, Moscow City, Russia

— Development of promotional activities.— Merchandising.— Market and competitive environment analysis.— Sales analysis.

Kazan, Tatarstan, Russia

— Organization of marketing researches.— Analysis of company's effectiveness on the market and working-out the product-case optimization programms.— Development and promotion of brands. Positioning of brands.— Everyday analysis brands marketing situation.