Alina Zagidullina (Danilova) Email & Phone Number

Tatarstan, Russia

Kazan, Tatarstan, Russia

Research for "Sleepy" and "Thea"Conducted JTBD and UX research for the bots Sleepy (a bot that helps to improve sleep) and Thea (a bot that helps to establish a healthy relationship with food):— Conducted 20 JTBD interviews for Sleepy and Thea bots, including recruiting respondents.— Conducted 6 UX tests for the Sleepy bot (including recruiting).— Prepared.

Moscow, Moscow City, Russia

Developed the “Za ruku” project (zaruku.com) for the Roche company.— Conducted competitive analysis.— Described the target audiences for JTBD.— Prepared recommendations for improving the site, some of which were implemented (the function of evaluating materials; a form for collecting patient stories on the site; changing the appearance of the site pages).

Moscow, Moscow City, Russia

— Developed the “Za ruku” project (zaruku.com) for the Roche company.— As part of the work, I established interaction between the client and the team, built the work of the team, planned the loading of performers— Managed the work of a team of 13 people (authors, editors, designers, typesetters and programmers).Achievements:— Optimized the work process.

Kazan, Tatarstan, Russia

— Accompanied clients (among clients: construction companies, jewelry, coaches and experts, sports grounds, a network of massage parlors, organizer of tours to the Maldives).— Organized the effective work of the project team: designers, copywriters, targetologists, etc.Achievements:Successfully launched 8 projects. Within each project:— conducted an audit.

St Petersburg City, Russia

— Developed content plans for the month.— Attracted the target audience to the company's accounts (2 Instagram, VK, Facebook, Pinterest accounts): maintaining loyalty, increasing engagement.— Set up and ran advertising campaigns on Facebook, VK, Pinterest and MyTarget (Audience — Russia and abroad).— Created content for social networks and the website.

Kazan, Tatarstan, Russia

I worked with several projects (environmental company, designer clothes showroom, online store of branded clothes and accessories, sex shop, etiquette trainer), for which:— I developed content plans for social networks;— wrote more than 1000 posts and articles for social networks and the website;— set up promotion in social networks, and also developed a.

Kazan, Tatarstan, Russia

I conducted market research for 20+ markets, including:— desk research to study the market capacity and competitive environment;— polls and questionings (with the number of respondents up to 300 people);— focus groups.Organized research from and to: organization, control of interviewers on the ground, processing and analysis of the data obtained.

Kazan, Tatarstan, Russia

Desk research and marketing support for 15+ startups:— as part of research for each startup, I assessed the market capacity, forecasted its development, assessed the competitive environment, prepared recommendations for the development of the project;— organized marketing and business planning training for startup teams.

Kazan, Tatarstan, Russia

— As part of the work on the project, there was a unification of teams within the central office of 10+ people (methodologists, commercial department, lawyers, programmers, security service), as well as interaction with the involvement of offices (more than 100) working with clients.— Developed regulations and instructions for new products for submission.

Moscow, Moscow City, Russia

— Development of promotional activities.— Merchandising.— Market and competitive environment analysis.— Sales analysis.

Kazan, Tatarstan, Russia

— Organization of marketing researches.— Analysis of company's effectiveness on the market and working-out the product-case optimization programms.— Development and promotion of brands. Positioning of brands.— Everyday analysis brands marketing situation.