Managing a large multi-disciplinary UX team across the US and Australia to drive change management initiatives, end-to-end compliance and encryption frameworks across the Atlassian product suite, directly impacting critical cloud revenue growth. Optimizing our support model to align and shape design strategy and organizational goals.

Leading strategy for cross-product conceptual development for Automated App Ads, unifying across all products in Facebook for Business and Ads Manager, leading foundational work for new business opportunity areas for App advertisers.

Defining and driving the UX vision and execution for strategic initiatives for the Microsoft Teams product focusing on next generation cross-platform messaging and group network IA improvements while also leading designers on cross-product conceptual development across Office apps, Outlook, and Teams.

UX Lead for several products and features of the Alexa Skills Kit. I lead the UX that employ design thinking and methodology in collaboration with cross-functional teams of engineers, researchers, product marketers, product managers while also facilitating user experience design, implementing/managing experience features, and evangelizing human-centered design culture throughout the organization.

I led and owned the entire design process of Amazon Fresh for the entire E2E of Pickup including station experience and the Concierge Tool since the outset of the project in January 2015. I also led efforts to address customer pain-points related to new customer acquisition, slot selection and order modification.

- Managing the design team for all Blue Nile tools while bridging the gap between business and design.- Working with key stakeholders to understand core business needs, while advocating industry best practices for user centered design (UCD).- Mentoring the next generation of design leaders with emphasis on Design strategy, soft skills, stakeholder management and also creating a growth mindset.- Key initiative to evangelize and grow a design mindset across all levels. - Ensuring quality standards for all Blue Nile products.

Founded strategic agency providing creative & social media services to clients worldwide. Developed agency branding, built internal processes & directed overall strategic vision. As creative director, ran day-to-day creative process on multiple accounts & new business pitches. Successfully launched large marketing initiatives for major brands online including: WASATCH, Tekk, Costco Wholesale, Mercedes Benz, Tere Foster Real Estate Group, Mellina & Co, National Society of Hispanic MBAs, STIR Martini + Raw Bar and Stancenation.

Led and directed designers, marketing and developers on integrated websites, rich media advertising and email campaigns for various clients including: Holiday Inn, Intercontinental Hotel Group, StoryMakers Studio, Small Vineyards. Paramount Pictures: Freedom Writers, Scriptware, Musicians Arts Society, PhotosFree, The Woody Woodpecker & Friends Cartoon Collection and Bagadocious. Projects include Flash websites, online advertising, logo design & branding, blogs, and large-scale Web 2.0 applications.

Specialized in creating visually compelling, user-friendly websites tailored to clients' unique needs and brand identities. I successfully delivered a diverse range of projects including Coridel Capital Partners, 3 Dental Tech, KPD Incorporated, Vio, Focus, The Good Foot Arts Collective, STYLEISMINE.com, Seta Systems, Kollaboration Seattle, Carter Law Firm, P.S., and many more.

Creative direction and team leadership for large-scale website projects and various new business efforts, including: Brain Cookies, Seta Systems, Korean American Professionals Society, Corrys CO2, Ecclesia Project, ONESO Magazine, and Shane & Harvey.