Dani Kneen (Mark) Email & Phone Number

Wilsonville, Oregon, US

Manages the Beer Portfolio for Fred Meyer & Safeway/Albertsons.

Bethlehem, Pennsylvania, US

Hamilton, NJ, US

• Developed National Strategy for transitioning from retail to lifestyle based Field Marketing to drive consideration, trial, awareness, and sales. Executed the national plan through recruiting, hiring, and mentoring.
• Leveraged partnerships with sales teams to build retail programs and distributor incentives.
• Exceeded brand objectives by creating trial with over 10 million target consumers which helped grow aided brand awareness from 7% to 84% and drove triple digit growth in sales.
• Implemented metrics and tracking system to accurately manage and measure ROI on a more than $7 million annual budget.
• Annually negotiated over $800k in cost savings or added value on national partnerships.
• Restructured teams to meet new company objectives through the years.

Hamilton, NJ, US

Managed Field Marketing Managers in my region to execute their retail sampling and Costco roadshow programs. Helped build and execute programs supporting our National Partnership with Zac Brown. Built a strategic plan to start integrating lifestyle marketing and influencer marketing into regional plans.

Hamilton, NJ, US

Built, trained, and managed teams in all 4 states in my region to execute successful Costco Roadshows and Retail Sampling Programs to drive trial awareness and sales. Managed relationships with Costco and Grocery Retailers and Sales Teams. Analyzed sales numbers to make sure we were achieving goals.

New York, NY, US

• Launched the first Regional Marketing Program in the PacNW for Vita Coco a $665 million dollar company in 1.5 months
• Managed a $265,000+ annual budget to effectively build a strategic regional business plan consisting of; retail programing, events, guerilla sampling, seeding, collegiate marketing, and demos to achieve measurable.
• Sampled over 300,000 bottles to help increase our share in the category by 15%
• Managed athletes & created regionalized plan to leverage local assets, Marshawn Lynch & Lamarcus Aldridge, that grew distributor relations, consumer experiences, brand awareness, and retail programs that contributed to.
• Built creative marketing activations regionally that turned into national and global concepts for Vita Coco
• Negotiated event sponsorships, OOH, and media opportunities to effectively target Vita Coco demographic

Burbank, California, US

• Strategized 360 degree business plans that successfully attained yearly cases goals in PacNW; and increased territory revenue by 126% from 2010 to 2013.
• Facilitated and maintained strong and profitable relationships with key clients, high-profile retail chains, and distributor partners.
• Coordinated marketing programs, managed an external agency, and administered an annual budget of $150K.
• Effectively increased brand awareness, assessed ROI, and prepared reports for upper management.
• Negotiated and executed local media opportunities including OOH, radio, and print communications.
• Developed online marketing strategies and viral concepts, created unique event activations, and collaborated marketing teams.

• Created content for social media to build awareness and interaction with the brand
• Created and rolled out a trial Cooperate Wellness Program based around Gruve with Intel
• Researched key influencers and distributed the press kits and press releases I produced to opportune areas to grow Gruve exposure and trial
• Engaged in market research and trends to keep Gruve competitive

US

• Key contact for sponsorship and seeding of vitaminwater to the proper demographic
• Supported our sales teams with their efforts to build new accounts and relationships
• Created positive relationships with local corporations and media outlets (i.e. Nike, 24 hour fitness, Adidas, Dakine, Mt. Hood, Entercome, Clear Channel)
• Managed event calendar and scheduling
• Collaborated with vitaminwater marketing team to strategize for creating new marketing programs and high profile events used as marketing tools to gain positive recognition of the brand
• Created recaps showing impact of product inputted in market and sales increases

• Website development and coordination to keep events updated and website current
• Event development and execution of the main events in the arena; Black Eyed Peas, NPRA Bull Riding Rodeo, NBA Game, Mannheim Steamrollers, Monster Trucks, & Phil Vassar
• Created edited and distributed posters, print ads, E-mail blasts, TV/radio commercials, and press releases
• Managed marketing budgets
• Negotiated with media outlets regarding promotions and buying slots
• Coordinated logistics of events with all departments