Daniel Martins Email & Phone Number

Redmond, Washington, Us

• Own Marketing strategy and go-to-market plans for Xbox Rewards.• Designed the strategy and led execution of Xbox Rewards CRM strategy, including full Lifecycle Marketing planning.• Designed and maintain editorial calendar for campaigns, fully creating and executing GTM campaigns for each beat by influencing and leading v-teams.• Create campaigns and offers across digital channels, including the Xbox console, Web, Mobile, Email, and Newsletter • Lead Xbox’s loyalty marketing strategy and partner on a cross functional org for the program feature roadmap.• Led the Xbox Mastercard go-to-market for Xbox Insiders and General Availability, from product ideation to launch, partnering and leading through influence a cross functional marketing v-team to create from scratch a full-fledged lifecycle marketing program.

Redmond, Washington, Us

Lead Xbox Games Store Marketing - Communicating and Generating Demand for new features, with a multi million dollars impact on the businessLead the Xbox Promotional Gift Cards Program - Defining Strategy for Adding new Customers and working with Loyalty and Advocacy for current gamersLead GTM for Digital Games Discounting - Cross-group collaboration in a very diverse group of teams to help bring our Game Sales to market, impacting the whole Digital Games Category Management budgetLead of the Digital Games Education program, focused on educating customers and creating loyalty

Redmond, Washington, Us

Managing content creation for the Azure Community by telling concise stories to illustrate our solutions and product truth with Azure Essentials, and giving our fans and customers an "under the hood" look of our latest products and technologies with the Microsoft Mechanics team. Leading the Microsoft Tech Community marketing for Azure with Cloud and Enterprise team, creating awareness to it, and helping move forward the IT Professional audience to the Cloud with Azure, Windows Server, and SQL Server.

Redmond, Washington, Us

As a program manager in the Global Services and Experiences team inside de Office Experience Organization, I worked with an international team to ensure Brazilian cultural diversity, market needs, as well as our linguistic preferences will be best-in-class with Microsoft Office products and services.I also managed the www.Offfice365.com.br portal with our pre-sales pages, ever increasing Office reach, product info, sales, and templates usage for our Office users.

Redmond, Washington, Us

As Office.com manager I ensured the best experience for the Brazilian customer on the portal, maximizing Customer Satisfaction, site access, and Subscription sales, thru careful localization and constant site Optimization. My key responsibilities:- E-commerce, optimization and merchandising- Defining & maintaining a high-quality online experience based Data Analytics - Growing market reach thru editorial & Search Engine Optimization (SEO)- Maintain strong partnerships with key stakeholders from all levels in Brazilian Microsoft subsidiary - Providing exemplary ongoing communication to worldwide team members and key stakeholders at all levels. - Working cross-group with site management and production teams worldwide to define and maintain localized content roadmaps, publishing process, schedule and triage site plans.- Supporting the launch of new Office 2013, Office 365, and Office 2016 in the market and collaborate with subsidiaries on new online experiences. - Social Media: community building & Agency management. Responsible for the official Office Brasil Facebook, Twitter, and Youtube.

Redmond, Washington, Us

As the Microsoft Store Brazil Site Manager I had the opportunity to expand the business and transform it into a Multi-Million dollars operation within only 6 months. Main drivers of such rapid growth were the Integrated Marketing Communications Project, the 12 Installments Project, and the Office.com Integration Project.Working across all the sub and leveraging our performance with constant cross group collaboration activities and with minimum local supervision I was able to drive the business into its growth in both revenue and relevance. As the Online Store site manager I could:- Identify and execute new business opportunities- Coordinate annual, quarterly and monthly planning sessions and communicate business plans- Execution of Assortment , Content, Marketing and Merchandising programs- Coordinate monthly/quarterly reviews and planning and identify and execute new opportunities to meet targets- Provide content for agent training - Day to day interaction and negotiation with the vendor to ensure execution against pre-defined requirements and performance targets- Infrastructure and Capability Management- Monitor site performance

Redmond, Washington, Us

As a Microsoft intern I had the opportunity to learn and work on several projects. These projects included:-Coordinated the Students to Business Online. The program was a huge success, with more than 22,000 students registered, and over 1,000 students completed the whole series, attaining a certificate.- Increased both Partners and Microsoft`s reach trough a scalable breadth system.- Implemented a new communications system (Live@Edu) to optimize the synergy within the Microsoft Student Partners Group.- Fully Localized Imagine Cup Website while providing support to main events logistic.* Author of one of the top 20 ideas chosen for implementation by Innovaction (A Microsoft Program to push volunteer employees to contribute with Ideas relevant for the company).

Worked as a Freelance Bartender, providing exclusive service and drinks to several parties.

Orlando, Fl, Us

As a Lifeguard I was responsible for guests safety, welfare and stimulating games on kid`s attractions.

Osasco, São Paulo, Br

At first I was responsible for solving client`s minor issues. Due to an excellent client service I was promoted to the Account Opening section. In October 2008 I was select to prospect accounts in a pilot project, although my manager already knew I would be leaving in November for an Exchange program.* Wards: - Outstanding Customer Service - Selected for the Manager Training Program

At Agata Tec I had an incredible learning time working as Administrative Assistant and at the Creation Department, being responsible for co-creation of CD`s, DVD`s and Magazine`s art covers.While I had to take care of operational duties, such as dispatching FedEx to the US, logging new products into the database, and other day-to-day things, I had the opportunity to learn how to use Adobe`s creative suite, mainly Photoshop, InDesign, and Illustrator. I received training on the tools and increased my focus on imagery, arts creation and retouching, and eventually was promoted to the creative department where I focused on arts only.

Back to the 90's my family owned a Bakery and I started to work helping out in every function so I could learn the business. Worked at both Office and front-line, developed operational skills as cashier, clerk, organizing the products and coducting customer surveys. Back to 2003 we sold the business to start a different operation

Bachelor, Marketing

Certificate, Digital Marketing

10 Weeks Online Course, Internet History, Technology, And Security