Dani Martinson Email & Phone Number

New York, NY, US

-Developed a modern social media marketing strategy to build brand awareness-Launched global TikTok channel with over 7.6M views in the first year-Established KPIs, evaluated on a monthly basis and modified creative assets based on learnings

-Implemented social media strategy and developed a voice for both brands-Established KPIs and evaluated on a monthly/quarterly basis-Managed social media content creation and deployment-Developed a global marketing calendar to be used across channels-Led the influencer marketing program for both brands from beginning to end, which included identifying.

-Responsible for developing an editorial calendar for all social platforms-Created engaging social media content to complement the brand marketing content-Produced weekly and monthly reports to track growth and conduct strategic analyses-Led our influencer marketing program to build brand awareness-Wrote and proofread all product descriptions and email copy

-Managed the existing social media accounts for Page Six -Helped launch new social media accounts for Page Six TV-Increased the volume of posts on Facebook and Twitter, which subsequently more than doubled the social referrals -Monitored follower growth and social traffic

-Relaunched the brand’s social media accounts—including Facebook, Twitter, Instagram, Pinterest and Snapchat—while monitoring the growth and analytics-Put together a monthly social content calendar -Developed relationships with bloggers and influencers to increase engagement-Coordinated with sales and marketing to create sponsored content

-Managed the social media presence-Coordinated with marketing for partnershipsAssociate Web Editor (April 2013-September 2014)-Composed multiple weekly newsletters-Wrote and edited original content for the site-SEO and produced content from the magazine

-Monitored the message board community-Wrote user-generated content for the blog-Maintained the social media accounts

-Generated daily traffic reports and oversaw the production calendar-Produced content in the CMS using light HTML coding

-Conducted celebrity interviews-Wrote blog posts for various channels of the site-Gathered and edited images

-Compiled daily news roundups-Produced syndicated blogs-Wrote original content-Conducted photo research