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As a results-driven leader in business, marketing & communication, and sales, I am passionate about driving growth through exceptional customer experiences and fostering high-performing teams. My approach centers on developing talent, pairing strategy with consistent execution, and leading with a vision that inspires innovation and delivers customer satisfaction and business performance for long-term success.
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Co-HostThe Additive AdvantageRapid City, Sd, Us -
Vp Of Sales & MarketingB9Creations | Digital Manufacturing Technology Sep 2021 - PresentRapid City, South Dakota, UsLead cross-functional teams in global commercial programs for product, segment, and geographic strategies, driving 150% revenue growth and expansion into 70 countries. Develop & execute B2B programs, supporting awareness and demand generation goals for SMBs and Fortune 500 customers including Medtronic, Johnson & Johnson & more Lead and develop Marketing & Communications, Sales, Product Management and Customer Experience (Cx) teams, fostering a culture of high performance, collaboration, performance management & continuous improvement. Serve on Executive Leadership TeamDevelop & execute multi-channel sales, marketing, product management, & Cx strategies to drive revenue & profit, brand, business and sustainability objectivesManage C-level internal & external communications to ensure consistent, compelling, customer-centric brand, reputation management, and engagement with stakeholdersIdentify market opportunities via customer feedback and research analysis to drive strategic decision-making, included launching medical, biotech, research & education, and industrial divisions Directed multi-channel marketing & communication campaigns, SEO, SEM, and social media strategies, driving 900% growth in digital leads, Google top-of-page rankings, brand awareness, customer engagement, and earned media in industry & national publications like USA Today & awards Measured program ROI, implementing data-driven insights to optimize performance Led strategies to successfully position products from launch to end-of-life, including pricing, competitive benchmarking, business case, forecasting, market research, branding, and go-to-market strategy, with all products launched up market Champion customer-centric initiatives, ensuring exceptional customer experience, loyalty and retentionStay abreast of industry trends, competitive landscapes, and regulatory changes, proactively adapting sales, marketing and Cx strategies to capitalize on opportunities and mitigate risks -
Vp Of Marketing & CommunicationsB9Creations | Digital Manufacturing Technology Jan 2021 - Nov 2021Rapid City, South Dakota, Us -
Director Of Marketing, Communications, And Product ManagementB9Creations | Digital Manufacturing Technology Mar 2020 - Jan 2021Rapid City, South Dakota, UsB9Creations is a global provider of 3D printing solutions serving customers in 70 countries, ranging from Proctor & Gamble to 3M, Tiffany's, Johnson & Johnson, Stanford & more.Developed & executed global multi-channel marketing and communications, product management, and direct & channel sales strategies, leading cross-departmental teams and serving as a member of executive leadership team, defining business plans and strategyManaged C-level corporate & employee communications, media, public, and government relationsLed team to implement multi-channel marketing strategy, including growing direct leads via digital marketing 900% to exceed targetOversaw channel marketing & business development, delivering most successful product marketing campaign in history of Berkshire Hathaway-owned dealerImplemented brand awareness campaign, resulting in Google top-of-page rankings, earned media in industry & national publications like USA Today & numerous awardsImplemented Hubspot CRM, CMS, and automated, integrated tools to measure results across sales & marketingManaged all marketing and communications, including campaigns, automation, email marketing, social media, e-commerce, digital & web, media buys, trade shows & eventsLaunched Brand Ambassador program, significantly increasing referral revenueInternational trademark & design patent experienceLed product management team to develop road map from launch to end-of-life, including positioning, pricing, competitive benchmarking, business case analysis, sales forecasting, market research, branding and naming, go-to-market strategyHiring & performance management, including defining positions & recruiting, situational leadership, professional development plans, aligning & motivating teams to meet goals -
Director Of Marketing & SalesB9Creations | Digital Manufacturing Technology Mar 2019 - Mar 2020Rapid City, South Dakota, UsB9Creations is a global provider of 3D printing solutions serving customers in 70 countries, ranging from Proctor & Gamble to 3M, Tiffany's, B Braun Medical, Stanford & more.Developed & executed global multi-channel marketing and communications, product management, and direct & channel sales strategies, leading cross-departmental teams and serving as a member of executive leadership team, defining business plans and strategyManaged C-level corporate & employee communications, media, public, and government relationsLed team to implement multi-channel marketing strategy, including growing direct leads via digital marketing 900% to exceed target Oversaw channel marketing & business development, delivering most successful product marketing campaign in history of Berkshire Hathaway-owned dealerImplemented brand awareness campaign, resulting in Google top-of-page rankings, earned media in industry & national publications like USA Today & numerous awards Implemented Hubspot CRM, CMS, and automated, integrated tools to measure results across sales & marketingManaged all marketing and communications, including campaigns, automation, email marketing, social media, e-commerce, digital & web, media buys, trade shows & eventsLaunched Brand Ambassador program, significantly increasing referral revenue International trademark & design patent experienceLed product management team to develop road map from launch to end-of-life, including positioning, pricing, competitive benchmarking, business case analysis, sales forecasting, market research, branding and naming, go-to-market strategyLed direct sales team into new markets, along with manufacturer’s reps, channel manager, and strategic partner/OEM support to achieve record-breaking sales months and contribute to overall revenue growthHiring & performance management, including defining positions & recruiting, situational leadership, professional development plans, aligning & motivating teams to meet goals -
Director Of Marketing And Product ManagementB9Creations | Digital Manufacturing Technology Dec 2018 - Mar 2019Rapid City, South Dakota, Us -
Marketing DirectorB9Creations | Digital Manufacturing Technology Mar 2018 - Dec 2018Rapid City, South Dakota, Us -
Marketing ManagerB9Creations | Digital Manufacturing Technology Aug 2017 - Mar 2018Rapid City, South Dakota, Us -
Co FounderThe Launch Collective 2016 - PresentRapid City, South Dakota, UsBrand your big idea. Launch Collective will take your idea from inception to take-off. We offer marketing and communication services, including digital marketing, branding, media & public relations including published in U.S. News & World Report, copywriting coaching, trade shows and events, email marketing, social media, digital advertising, and business, nonprofit, and political consulting for B2B, B2C, and dealer direct. Clientele include healthcare, real estate development and investment, telecommunications, manufacturing, energy, political candidates and causes, language preservation efforts, documentaries, and musicians. -
Social Media And Media RelationsEast Of 5Th 2016 - Aug 2017The East of 5th District in downtown Rapid City, South Dakota, is a community-led, community-driven nonprofit built on the idea that when we exchange ideas, share resources and strengthen partnerships among one another, communities flourish. The association celebrates and promotes the unique character of our East of 5th neighborhood, and provides a forum for conversations and activities that promote the vitality of our creative, innovative and progressive community.
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Public Relations Officer & Strategic Communication CoordinatorSouth Dakota School Of Mines And Technology Feb 2013 - Aug 2017Rapid City, Sd, UsCommunications, media relations, and digital strategy for the university, foundation, admissions, the public, K-12 market, and corporate partnerships for a science and engineering universityManagement and content creation for print and digital publications, magazines, campaignsPress releases & media relations generated nearly $50 million in earned media including Associated Press, Newsweek, Washington Times, NPR’s Marketplace, Army Times, Huffington Post, Miami Herald, San Francisco & Houston Chronicles, Bloomberg BusinessSocial media, email marketing, digital advertising campaigns, analytics & budgeting: Facebook, Twitter, LinkedIn, Snapchat, Pinterest, Instagram, YouTube, and Google • Helped take Facebook from 3,000 to 38,000 likes and increased Twitter by 1,200 percent in 2 years; started campus LinkedIn (15,000 followers), Snapchat, Pinterest, and Instagram • Social undergraduate advertising campaigns resulted in nearly 1M engagements, 3M impressions, and nearly 100 direct inquiriesWebsite content management, CMS experience with Ektron and Wordpress, Google AnalyticsPhotography, video concept, scripting, and editing, occasional graphic designEvents such as founding Mines Myth Busters grown to 400 attendees, regional science fairs, public science and volunteer events, community liaisonCrisis communication management, FEMA training in Incident Command System, National Incident Management System -
Public Relations SpecialistSouth Dakota School Of Mines And Technology Jun 2012 - Feb 2013Rapid City, Sd, UsResearching, writing, editing, and proofing publications and webPress releases, media relations, marketing, campaigns, graphic designInterviewing, project and emergency management, event planning -
Area 2 Director, Advocacy Co-Chair, Past Corresponding SecretaryZonta Club Of The Black Hills May 2014 - May 2017Zonta ambassador, acts as a liaison between the clubs in the area and the district boardCorresponding Secretary: Responsible for such correspondence as may be required by the Board and committees upon request, for the smooth and professional operation of the club, and handle the club's PO Box to ensure timely response to all inquiries and information provided therein.
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President & Board MemberAmerican Advertising Federation-Black Hills May 2013 - Jun 2015Past PresidentFormer President, Communications & Public Relations Committee (2014-2015)Former Vice President, Merchandise & Media Auction Chair, and Secretary (2013-2014)
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English Teaching AssistantCollège Et Lycée Erckmann-Chatrian Oct 2011 - May 2012I planned and executed English as a Second Language lessons with students ages 11 to 19, along with a class exploring American and British literature. In collaboration with the German language assistant, I founded an English & German Language Club and an International Film Festival for area students and residents. To supplement in-class lessons, I incorporated cultural activities and sporting events.
Dani Mason Skills
Dani Mason Education Details
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Purdue UniversityStrategic Communication Management -
Purdue UniversityCommunication -
The American University Of ParisFilm And Art History -
Augustana University (Sd)Government/International Affairs
Frequently Asked Questions about Dani Mason
What company does Dani Mason work for?
Dani Mason works for The Additive Advantage
What is Dani Mason's role at the current company?
Dani Mason's current role is Co-Host.
What is Dani Mason's email address?
Dani Mason's email address is da****@****b9c.com
What is Dani Mason's direct phone number?
Dani Mason's direct phone number is +160578*****
What schools did Dani Mason attend?
Dani Mason attended Purdue University, Purdue University, The American University Of Paris, Augustana University (Sd).
What skills is Dani Mason known for?
Dani Mason has skills like Press Releases, Editing, Media Relations, Public Relations, Strategic Communications, Social Media, Copy Editing, Research, Internal Communications, Public Speaking, Event Planning, Crisis Communications.
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