Dani Meres Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

I oversee the creation of customized narratives for companies within a platform dedicated to high-level leadership development. At KES, we are committed to delivering cutting-edge ideas, behaviors, and technologies through exclusive programs, global city immersions, and tailor-made projects.

São Paulo, Brazil

• Working with world-class companies in Brazil, develop strategies and implement programs that boost employee engagement and strengthen brand and business connections and help businesses define and transform their culture.
• Building employee value propositions (EVPs) that foster a deeper sense of identity and connection with existing employees while attracting new talent.
• Co-developed a distinctive digital training program for Natura to roll out its new cultural brand program to the LATAM marketing team. Success is reflected in the high level of participants and their active engagement.
• Led an in-house agency team of 8 people to develop and manage a COVID-19 donations campaign that raised R$30 million in 6 months surpassing all targets.
• Orchestrated corporate partnerships for a food and nutrition-focused social innovation lab – an ESG project, bringing together government, civil society, and private companies. This event was highly successful, with.

São Paulo, Brazil

• Brought on to develop the operations and partnership areas in the startup year of Andara, an ESG action strategies business creating experiences to encourage new thinking, production and consumption behaviors.
• Led the content strategy and development for “Glocal Experience” a 10-day, large-scale ESG event in Rio encompassing over 150 international speakers and a team of 20+ content curators.
• Negotiated with sponsors and partners to reach agreement on alignment of conference content with social, business and government objectives.

São Paulo Area, Brazil

• Drove positive change and impact in people and businesses through innovative solutions and new human connections facilitated by brand and communication strategy, human behavior research, and innovation sprints..
• Contributed to the successful launch of the Jeep brand in Brazil during its early years by developing a strategy that involved conducting consumer research and trend analysis and providing consultative services. This.
• Conceptualized a new strategy and positioning for the Natura Cultural Brand area.
• Localized Electrolux's global sustainability framework for the Latin American market which was an ESG-focused project and positively impacted the business and the environment.

São Paulo E Região, Brasil

Advisor in business and communications. Exchange for Change Brazil is the first Brazilian platform aiming to adapt global Circular Economy concepts for Brazil.

São Paulo

• Co-created growth innovation strategies for businesses that generated social value while reconciling profit with purpose. Ideation and strategy development were driven through collaboration with external experts and.
• Designed the innovation department and structure for Danone Brazil, including an in-depth analysis of its innovation culture and the development of short- and medium-term strategies for successful implementation.
• Worked with Unilever to clarify the purpose for one of their iconic brands, ensuring sustainability at its core.

São Paulo | Rio De Janeiro | LA I Cambridge I Londres

• Built and maintained key relationships with clients and partners, ensuring the successful delivery of engaging and innovative multimedia projects in collaboration with Alquimista’s offices in Rio de Janeiro and.
• Collaborated closely with Professors Henry Jenkins, father of Transmedia Storytelling and former Director of the MIT Comparative Media Studies Program, and Jonathan Taplin from the Annenberg Innovation Lab at USC.
• Pioneered the concept of branded content for a wide range of brands including Itaú, Brazilian Ministry of Education, and Nextel, designing a groundbreaking transmedia strategy that leveraged innovative storytelling.

São Paulo, Brazil

• Developed and executed strategic planning, advertising, and branding initiatives for Itaucard, Hipercard, Uniclass, and Fininvest. Managed the annual branding and communications budget, engaged with senior executives.
• Succeeded in rebranding and repositioning Hipercard and Uniclass with participation from multi-stakeholders.
• Spearheaded a crucial financial efficiency project in Marketing in collaboration with Procurement.
• Negotiated and activated partnerships with Banda Calypso and Clube Nautico de Capibaribe, resulting in increased brand awareness and engagement with Hipercard customers.

Postgraduate Certificate, Sociology, Politics And Brazilian Culture

Executive Mba, Marketing

Bachelor'S Degree, Journalism

Group Study, Circular Economy

Group of professionals and academics studying together to integrate knowledge and promote actions to disseminate the circular economy in.

Postgraduate Certificate, Service Design