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Daniela Moura Email & Phone Number
Head Marketing and CRM
at
Pottencial Seguradora S.A
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Head Marketing and CRM
Location
Greater São Paulo Area, Brazil
Company size
Who is Daniela Moura? Overview
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Quick answer
Daniela Moura is listed as Head Marketing and CRM at Pottencial Seguradora S.A, a with 641 employees, based in Greater São Paulo Area, Brazil. AeroLeads shows a matched LinkedIn profile for Daniela Moura.
Daniela Moura previously worked as Head Marketing&Clientes at Pottencial Seguradora S.A and Marketing and Customer Relationship Director at TotalTargets at Totaltargets. Daniela Moura holds Especialização, Gestão E Liderança from Fdc.
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Pottencial Seguradora S.A
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Profile bio
About Daniela Moura
Mais de 20 anos de experiência no planejamento e implantação de estratégias de marketing e CRM. Especialista em liderança humanizada dos times, conduzindo o trabalho com diretrizes sólidas para o resultado esperado do negócio.
Current workplace
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Pottencial Seguradora S.A
4 roles
Daniela Moura work experience
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Head Marketing&Clientes
CurrentResponsável pelas áreas de MKT, CX e CRM.Definição e implementação das estratégias das áreas e orçamentos alinhadas aos objetivos da cia. Planejamento e implantação dos planos de ação e projetos de apoio ao time comercial, canais e produtos incluindo campanhas, ferramentas de CRM e geração de leads, estratégia digital, materiais de apoio à vendas, treinamentos e eventos.Implantação e gestão dos projetos que envolvem Experiência do Cliente incluindo jornadas on e off line, pesquisas de satisfação e monitoramento. Implantação e gestão dos projetos de CRM - visão 360o do cliente via Sales ForceGestão e orientação dos times.Detecção de novas oportunidades e canais de mercado.Medição, análise e acompanhamento dos resultados.
Mar 2022 - Present
Marketing And Customer Relationship Director At Totaltargets
Strategic management of relationship and loyalty marketing projects including:1) Project planning:# Definition of objectives and metrics to be controlled# Design of relationship management tools (CRM platform)# Definition of the communication channels to be used (social media, digital channels, POS material, offline channels, etc.)# Development of the Communication Journey and Involvement Actions# Budget Definition2) Implementation of the project# Management of all stages of the project defined in the planning and action rules# Content direction and communication approach# Route correction3) Monitoring of results# Analysis and criticism of KPI's via dashboards and results reports# Planning new actions based on discoveries and opportunities4) Event planning and management
Jan 2010 - Feb 2022
Marketing And Customer Relationship Management Specialist
Diretotal
Responsible for managing accounts and implementing direct marketing projects, incentive campaigns and relationship programs for large companies with their business partners (resellers, distributors, representatives) and influential audiences (product installers, architects, etc.).
Nov 1996 - Dec 2009
3 education records
Daniela Moura education
Especialização, Gestão E Liderança
Specialist, Marketing
London Magnet
Bachelor'S Degree, Marketing
FAQ
Frequently asked questions about Daniela Moura
Quick answers generated from the profile data available on this page.
What company does Daniela Moura work for?
Daniela Moura works for Pottencial Seguradora S.A.
What is Daniela Moura's role at Pottencial Seguradora S.A?
Daniela Moura is listed as Head Marketing and CRM at Pottencial Seguradora S.A.
Where is Daniela Moura based?
Daniela Moura is based in Greater São Paulo Area, Brazil while working with Pottencial Seguradora S.A.
What companies has Daniela Moura worked for?
Daniela Moura has worked for Pottencial Seguradora S.A, Totaltargets, and Diretotal.
How can I contact Daniela Moura?
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What schools did Daniela Moura attend?
Daniela Moura holds Especialização, Gestão E Liderança from Fdc.
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