Promo-Staff est une agence de création et d'idéation de tout type d'activation expérientielle, événementielle ou promotionnelle à travers le Canada.

Wild Wing Restaurants is a beloved Canadian chain renowned for its extensive menu featuring over 100 flavors of chicken wings. Established in 1999 in Sunderland, Ontario, Wild Wing has expanded across Canada, offering a casual dining experience with a sports bar ambiance. My tasks included:Social Media Strategy for Instagram (planning and execution).Content Creation in both French and English (copywriting and audiovisual content).Content Scheduling and formatting to meet specific platform requirements.Paid Advertising Campaign Management, including boosted and dark posts (Meta Ads).Performance Metrics and ROI (Return on Investment) analysis.Visual Branding management (content, avatar, bio, CTA, highlights, covers, etc.).Community Management focused on engagement, including seeding and crisis management.Trends Analysis and behavior patterns examination to identify opportunities and threats. Cross-functional collaboration to integrate trend analysis findings.Exceptional customer service, ensuring all messages were responded to effectively.

Pawsome is a pioneering platform that connects pet owners with pet caregivers. Specializing in matching pet parents with trusted sitters and walkers, Pawsome simplifies the process of finding qualified pet caregivers while prioritizing the well-being and happiness of pets.My tasks included:Content Strategy for Social Media Platforms (Instagram, Facebook, TikTok)Content Creation in English (copywriting and audiovisual content).Content Scheduling and formatting to meet specific platform requirements.Paid Advertising Campaign Management using dark posts (Meta Ads).Performance Metrics and ROI (Return on Investment) analysis.Visual Branding management (content, avatar, bio, CTA, highlights, covers, etc.).Cross-functional collaboration to accurate brand's voice and messaging.Email marketing campaigns (content creation, list management, automation, scheduling)Newsletter metrics analysis (open rates, CTR, conversion, revenue, and insights).Ensure email compliance with industry regulations, such as CAN-SPAM and GDPR.Real-time event coverage (live broadcasts, real-time content creation, and collaborations).Keyword research to identify high-impact search terms and optimize content.On-page SEO (meta tags, headers, images, and internal links) for the Pawsome website.

Raw Art Media is a creative digital marketing agency in Montreal specializing in Web design, Search Engine Optimization (SEO), Google Ads & Social Media. This position was a mandatory internship for the ACS in digital marketing at Greystone College.My tasks included:Content Creation in English (copywriting and audiovisual content).Implemented AI-driven tools to create high-quality videos.WordPress website themes customization using Elementor to ensure branding guidelines.Plugins and widgets implementation to enhance user experience and responsiveness.Website content management, updates, and maintenance to ensure optimal performance.SEO strategies implementation for various websites to drive organic traffic.Keyword research to identify high-impact search terms and optimize content.On-page SEO (meta tags, headers, images, and internal links) for various websites.Off-page SEO efforts (link building and social media integration) for Raw Art Media site.Performance monitoring with SEO analytics tools to make data-driven adjustments.

Spray Media is a pioneering content group in the development of strategies that brought together a wide-reaching audience, private channels, multi-format solutions, and the use of data for relevant conversations focusing on topics such as entertainment, behavior, Human Rights, education and entertainment and sports.My tasks included:Content Creation for Social Media Platforms (e.g., Instagram, Facebook, Twitter, LinkedIn)Compelling copy in Portuguese for Smiles's social media channels.Influencer marketing strategies to enhance brand awareness and engagement.

Haus is a communication ecosystem with four companies, the W3haus advertising agency being the largest of them. Created 20 years ago in Porto Alegre, with operations in São Paulo, Rio de Janeiro, and Curitiba, its clients include Ambev, Bauducco, O Boticário, HBO, Panvel, Petrobras, Santander, Tramontina, among others.My tasks included:Content Creation for Social Media Platforms (e.g., Instagram, Facebook, Twitter, LinkedIn).Real-time event coverage (live broadcasts, real-time content creation, and collaborations).Compelling copy in Portuguese for Santander Bank's social media channels.Marketing team collaboration to align social media copy with brand messaging.Data analysis to measure content performance and optimize future posts.Ensured all social media copy adhered to Santander Bank's tone of voice.Proofread content created by the team.

The Communications Office (ASSECOM-RN) is the sector responsible for disseminating the image, mission, and strategic actions and objectives of the Government of Rio Grande do Norte.My tasks included:Social media monitoring to gather insights on people's sentiments, trends, and mentions.Conversations analysis to identify opportunities, threats, and emerging trends.Reputation tracking using social listening tools to measure campaigns's impact.Community management based on social listening findings to enhance relationships.Exceptional customer service, ensuring all messages were responded to effectively.Cross-functional collaboration to accurate brand's voice and messaging.Content Strategies for Social Media Platforms (e.g., Instagram, Facebook, Twitter)Create and schedule social media content in Portuguese (copy, photo, and video).Content formatting to meet specific platform requirements.Cross-functional collaboration, such as Journalism and PR, to ensure accurate messaging.Visual Branding management (content, avatar, bio, CTA, highlights, covers, etc.).Real-time event coverage (live broadcasts, real-time content creation, and collaborations).Influencers identification and collaboration to promote campaigns.Implemented strategies that resulted in Audience Growth from 50k to 200k.

One of the largest and most awarded technology websites in Brazil, Showmetech is a champion in explaining technology and science in an uncomplicated way.My tasks included:SEO strategies implementation for Showmetech website to drive organic traffic.Keyword research to identify high-impact search terms and optimize content.On-page SEO (meta tags, headers, images, and internal links).Off-page SEO efforts (link building and social media integration).Performance monitoring with SEO analytics tools to make data-driven adjustments.Curated content for the blog and allocated topics to authors on a daily basis.Managed editorial calendars and ensured timely delivery of content.Proofread content created by the team.

Elife is a leader in Latin America and the Iberian Peninsula in services and software for strategic intelligence, Social Analytics, and Social CRM.My tasks included:Community Management focused on engagement, including seeding and crisis management.Exceptional customer service using appropriate key messaging promptly.Cross-functional collaboration to accurate brand's voice and messaging.Transmit demands to the responsible sectors when necessary using Salesforce.Trends Analysis and behavior patterns examination to identify opportunities and threats.

Social media data extraction, reports, and insights.

Content creation, community management, and social listening.

Screenwriting, UX writing, and social media content creation.