- Program Director and Instructor for a new social media and digital communications program- Teaching courses in social media, ecommerce, and computer applications for media production- Responsible for recruiting students and growing the program

As a GLG Network Member with 16 years of experience in education marketing roles, I share valuable insight into marketing and branding strategies within the postsecondary academic publishing and ed tech markets, and marketing and sales automation software adoption and scaling strategies. GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

Own the digital customer journey from website to enrollment, create and implement digital marketing strategies that drive lead conversions, and develop processes to increase efficiency and scale marketing operations.

- First marketing hire for OpenStax; developed the marketing and communication strategies that have positioned OpenStax within the top four higher education publishers in the U.S.- Established a compelling brand identity and market presence, making OpenStax the most recognizable brand in open education resources in higher education- Instrumental in growing the adoption base, with minimal traditional sales support, from less than 1,000 to over 6.5 million annual users, resulting in $1.2 billion dollars saved for students since 2012 and 70% of higher education institutions in the U.S. using one or more OpenStax resources- Managed annual marketing and communications budget, seven direct reports, and freelance staff or agencies as needed- Marketed a network of paid technology partner offerings, contributing to a dramatic increase of mission support fees from partners within one fiscal year  - Served as Product Marketing lead for two major ed-tech software products and over 50 title launches- Developed marketing and branding strategies for international models and collaborated with international partners to launch OpenStax Polska and OpenStax in the United Kingdom- Promoted brand story ideas that resulted in coverage by the New York Times, CNN, Inside Higher Ed, Houston Chronicle, Slate, Fast Company, The Washington Post, campus news outlets, and local television networks

- Served as product manager for the flagship website property and determined key performance indicators that ultimately improved web form data collection quality from 20% usable leads to 80%- Using Agile Methodology, worked within a team of web developers and UX designers to create engaging customer experiences that resulted in exponential adoptions of OpenStax resources- Developed OpenStax's customer journey map and introduced prospective customer scoring and grading, resulting in consistent year over year adoption growth and efficient use of resources

- Developed strategies for OpenStax's trade show presence that consistently collected an average 5% of attendees as leads- Designed and produced print marketing materials  - Developed email marketing campaigns to generate faculty adoptions - Redesigned the OpenStax newsletter and opt-in process to increase engagement, resulting in 9,000 additional subscribers in 18 months- Established the OpenStax social media presence, increasing Facebook Likes by over 14,000 and tripling the number of Twitter followers within two quarters- Coordinated and marketed the 2014 Connexions conference and worked with the OpenStax leadership team to create an engaging conference program that explored the latest developments in educational technology and hosted over 200 attendees

- Designed and produced marketing materials for international student recruitment, study abroad student recruitment, campus events promoting multiculturalism, international faculty initiatives, and the Intensive English Language Institute- Edited and designed Beyond Boundaries, the annual departmental publication distributed to the UNT campus, members of the Dallas/Fort Worth community, and international alumni- Worked with department leadership to develop tactics to encourage cross-cultural understanding on campus- Collaborated with the central university communications team to develop and implement the UNT-International brand

- Assisted producers with pre- and post-production tasks for long-form television programs sponsored by major European corporations- Invited select Fortune 500 business leaders after thorough research to ensure diverse participation at the CNBC debates at the World Economic Forum Annual Meeting in Davos, Switzerland- Hired production crew and assisted with logistics management for London-based shoots

- Wrote Canyon People, a weekly column highlighting a local community member- Wrote general news articles and took photographs to accompany stories