Leading an essential team in the company's strategic management, responsible for analyzing market data, competition, and internal costs to determine competitive prices that optimize profitability and market positioning. Collaborating with sales, marketing, and finance teams to define pricing strategies that maximize revenue and profit margins, aligned with product availability, market seasonality, brands preservation and scarcity or excess of similar or substitutes products in the market.*Average price increased by 12%, financial margin increased 5.4 percentage points and revenue growth of 24% vs previous year.

Co-responsible for implementing the sales & operations planning department as an integral part of the company's business strategy. Leading a team responsible for managing the company's sales and operations planning process, which involves creating and executing plans that optimize the demand planning, production, inventory, and distribution of goods and services. Working closely with the executive team, sales, marketing, finance, operations and supply chain departments to ensure that the company's sales and operations plans align with customer demand, market expansion, financial needs, and are executed in a cost-effective manner.*Annual savings of + $5MM managing inventory aging and DOH and production mix

Leading an essential team in the company's operational management, responsible for planning and scheduling production, raw materials and finished products inventory management. Working closely with the executive team, sales, marketing, finance, operations and supply chain departments supporting short, medium and long terms analysis related to production capacity, mix availability and portfolio management.