Danielle Panissa Email & Phone Number

Fort Lauderdale, FL, US

Miami, Florida, US

Riva Spain exists to elevate lifestyle and wellbeing by bringing people a luxurious connection to nature. We have high-design products based on natural elements, mainly European wood. We innovate constantly to transform the industry and I lead a talented team, committed to making RIVA a desirable brand.

Sao Paulo, SP, BR

As a Guardian at @angelusnetwork, I am part of a collaborative global network exclusively for women that supports other women to find their purpose and help them achieve their professional goals.#mulherar#autoconhecimento #mentoria #planejamento #desenvolvimentopessoal #mulheresempreendedoras #angelusnetwork #networking

Madrid, ES

• Led Havaianas brand strategy for China and 16 Asia Pacific countries, delivered double digit growth in sales becoming the highest profit per unit contributor for the company globally. Key markets such as Indonesia and.
• Established the marketing function from scratch setting the definition of regional and local teams, processes, communication flow across internal and external teams. End structure included +15 direct reports and an.
• Led portfolio management, new product development, consumer communication and influencer strategy.
• Created global collabs campaigns with major Asian brands such as The Bathing APE, Mastermind and Hypebeast, which drove higher brand awareness and engagement, with record high sales during the period.
• Designed and executed digital acceleration strategy for the region. Established digital central Hub with centralized digital media planning/buying and in-house content team. Launched Havaianas.com website in 11.

Madrid, ES

Madrid, ES

Cincinnati, Ohio, US

Oral Care regional leader responsible for managing Crest®, Oral-B® and Pro® brands in Latin America. US $0.5B business with one of the fastest top line growth over the last years, a category with great potential for PG, being present in every market in Latin America, and being the biggest profit contributor to the global OC business. Accountable for.

Cincinnati, Ohio, US

Responsible for the development and delivery of a fully integrated brand & marketing strategy, managing P&L and driving market growth for brands like Oral-B®, Always®, Tampax®, Hipoglos ® (local rash cream leading brand), Vick® and Metamucil®. 1) Led OralB® Paste launch in Brasil, which was a market test globally with over U$ 50MM MKT investment..

Cincinnati, Ohio, US

1) Leveraged on the P&G corporative programs to drive awareness and credibility using Rodrigo Faro (Brazilian celebrity) and his son (TV famous presenter) to support VICK brand, which helped improve brand attributes and higher consumption during winter season. 2) Led and renewed the famous Hipoglos brand annual promotional campaign - “Baby Selection of.

Cincinnati, Ohio, US

1) Led the project design for Olay (leading skin care brand in the EUA) in Brazil, building a different business model focused on exclusivey DPP channel via served via dedicated distributor. 2) Extended Always brand portfolio to be able to also win with more demanding consumers in supermarkets channel, designing a strong TV campaign with Fernanda Lima.

Cincinnati, Ohio, US

Gillette's Shaving and Oral Care categories - Prestobarba®, Mach3®, Sensor® and Oral-B® brands Most profitable categories in the company, biggest challenge was to upgrade consumers from disposable razors to systems (recharchable), where Gillette had product superiority, consumers were more loyal and has higher profitability. Aiming to conquer new users, I.

Slough, Berkshire, GB

Responsible for developing, implementing and executing marketing initiatives and activities for Reckitt Benckiser´s Home Care categories in Brazil, managing P&L and driving market growth for brands like Veja®, Lysol® and Bom Ar®.

Meet assigned targets for profitable sales volume and strategicobjectives in assigned direct channel accounts.

Executive Extension Program, Leading Significant Change

Master'S Degree, Sustainability Studies

Strategy In The Age Of Digital Disruption

Master In Fashion And Luxury Brands

Mba, Business Management

Master In Marketing - Barcelona/Spain

Bachelor Of Business Administration (B.B.A.)

Harvard Extension Program, Communication In Business