Riva Spain exists to elevate lifestyle and wellbeing by bringing people a luxurious connection to nature. We have high-design products based on natural elements, mainly European wood. We innovate constantly to transform the industry and I lead a talented team, committed to making RIVA a desirable brand.

As a Guardian at @angelusnetwork, I am part of a collaborative global network exclusively for women that supports other women to find their purpose and help them achieve their professional goals.#mulherar#autoconhecimento #mentoria #planejamento #desenvolvimentopessoal #mulheresempreendedoras #angelusnetwork #networking

Led Havaianas brand strategy for China and 16 Asia Pacific countries, delivered double digit growth in sales becoming the highest profit per unit contributor for the company globally. Key markets such as Indonesia and Thailand grew 3X.• Established the marketing function from scratch setting the definition of regional and local teams, processes, communication flow across internal and external teams. End structure included +15 direct reports and an established agency for media buying, creative and digital.• Led portfolio management, new product development, consumer communication and influencer strategy. • Created global collabs campaigns with major Asian brands such as The Bathing APE, Mastermind and Hypebeast, which drove higher brand awareness and engagement, with record high sales during the period. • Designed and executed digital acceleration strategy for the region. Established digital central Hub with centralized digital media planning/buying and in-house content team. Launched Havaianas.com website in 11 countries and structured online marketplaces executions (Amazon, Shoppe, Lazada, Zalora). Online sales moved from 2.5% of the business to 19% in the total region.

Oral Care regional leader responsible for managing Crest®, Oral-B® and Pro® brands in Latin America. US $0.5B business with one of the fastest top line growth over the last years, a category with great potential for PG, being present in every market in Latin America, and being the biggest profit contributor to the global OC business. Accountable for driving the regional strategy for P&G's Oral Care category in Latin America, ensuring that local markets had the innovation, content and toolkits required to deliver against the business expectations, working closely with local marketing teams as to guarantee that their insights and needs were captured and reflected in strategies from the start, managing P&L and driving market growth for Oral-B® line. - 8 Direct reports located in various key markets and with 3 in Panama. Also responsible for the Professional Team; a group of more than 150 people who visit the dentists in the region.- Experienced also in leading celebrity endorsements for the Beauty Oral Care line up, such as Giselle Bunchen and Shakira, with an aim to broaden the brand scope beyond health. PR and Social programs were key to winning consumers and differentiating against the competition.- Successfully delivered a plan focused on wining millennial consumers, via new digital strategy, which required the introduction of a different communication model to the established model.

Responsible for the development and delivery of a fully integrated brand & marketing strategy, managing P&L and driving market growth for brands like Oral-B®, Always® , Tampax®, Hipoglos ® (local rash cream leading brand), Vick® and Metamucil®. 1) Led OralB® Paste launch in Brasil , which was a market test globally with over U$ 50MM MKT investment. Responsible on designing and executing a winning replicable model that could be scaled globally, working closelly with Global & Regional Leadership team. Over 3 years, were able to get to 15% share in supermarkets and become the 2nd brand in many customers. 2) Took Always® brand to market leadership during 2012/2013 via disproportional focus on up-tiering consumers via superior product innovation, packaging, hard hitting disruptive communication focused on conquering point of market entry (Teenagers). 3) Led summer and winter plans executions to be able to drive market share growth during seasonality with Health Care (OTC) brands, focused on executing tactical plans with excellence at key pharmacy chains.

1) Leveraged on the P&G corporative programs to drive awareness and credibility using Rodrigo Faro (Brazilian celebrity) and his son (TV famous presenter) to support VICK brand, which helped improve brand attributes and higher consumption during winter season. 2) Led and renewed the famous Hipoglos brand annual promotional campaign - “Baby Selection of Hipoglos¨. For the first time it focused exclusively on digital platforms and had online voting / interactions with consumers. This translated into record of consumer engagement, high PR return, overdelivered financial returns and led record of top of mind and market share growth.

1) Led the project design for Olay (leading skin care brand in the EUA) in Brazil, building a different business model focused on exclusivey DPP channel via served via dedicated distributor. 2) Extended Always brand portfolio to be able to also win with more demanding consumers in supermarkets channel, designing a strong TV campaign with Fernanda Lima (well known Brazilian celebrity) to support the launch.

Gillette's Shaving and Oral Care categories - Prestobarba®, Mach3®, Sensor® and Oral-B® brands Most profitable categories in the company, biggest challenge was to upgrade consumers from disposable razors to systems (recharchable), where Gillette had product superiority, consumers were more loyal and has higher profitability. Aiming to conquer new users, I closed the deal with the soccer player KAKA to be the new face of the brand and leveraged on sports platform and several sponsorships to apper BIG and Popular where it was relevant for the consumers. Record of share was achieved and double digit top line growth for 2 years in a role.

Responsible for developing, implementing and executing marketing initiatives and activities for Reckitt Benckiser´s Home Care categories in Brazil, managing P&L and driving market growth for brands like Veja®, Lysol® and Bom Ar®.

Meet assigned targets for profitable sales volume and strategicobjectives in assigned direct channel accounts.