Daniela Passos
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Daniela Passos Email & Phone Number

Hype @ Shopify | DX, UX Engineering, Content Design at Shopify
Location: Des Moines, Iowa, United States 8 work roles 7 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 100%

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Current company
Role
Hype @ Shopify | DX, UX Engineering, Content Design
Location
Des Moines, Iowa, United States

Who is Daniela Passos? Overview

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Daniela Passos is listed as Hype @ Shopify | DX, UX Engineering, Content Design at Shopify, based in Des Moines, Iowa, United States. AeroLeads shows a matched LinkedIn profile for Daniela Passos.

Daniela Passos previously worked as Senior Developer Marketer, Social at Shopify and Founder at Lead Devrel. Daniela Passos holds Bachelor Of Science - Bs, Computer Science from Uniceub - Centro Universitário De Brasília.

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Shopify

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Profile bio

About Daniela Passos

With a background in frontend development and a passion for creative coding, I lead developer communications at Shopify. I build Developer Marketing strategies, optimize developer experiences, organize and host strategic events and hackathons, and craft content that educates and positions our product effectively in the market. I also conduct user research, develop wireframes and prototypes, oversee the design of community engagement platforms, and implement UX best practices in consumer and developer applications.In addition, I co-founded Lead DevRel, a community for aspiring Design Engineers, Developers and Developer Relations professionals, where I share my insights and experiences in blending DevRel, software engineering, product marketing, and content creation. I'm always excited to learn and explore new technologies and trends, especially in the verticals of AI, gaming, and media. My goal is to build innovative consumer products and nurture meaningful connections with the developer community.

Listed skills include Instagram, Youtube, Fotografia, Escrita Criativa, and 20 others.

Current workplace

Daniela Passos's current company

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Shopify
Shopify
Hype @ Shopify | DX, UX Engineering, Content Design
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8 roles

Daniela Passos work experience

A career timeline built from the work history available for this profile.

Senior Developer Marketer, Social

Current

Ottawa, ON, CA

I onboard developers into commerce

Jun 2024 - Present

Founder

Current

Community for aspiring Developer Relations professionals.- Growth Marketing- Ecosystem Growth- Content Manager

Oct 2023 - Present

Head Of Developer Relations

Berlin, DE

Feb 2024 - Jun 2024

Strategic Advisor

Strategic Developer Relations and Developer Experience advisor.Since I started contributing to Vapi as a Strategic Developer Relations advisor, its active developers have grown to now at ~7K. Vapi AI is now a top 10 AI voice assistants projects in the space.

Jan 2024 - Jun 2024

Developer Relations Lead

Dover, Delaware, US

In my role, I blend the worlds of developer relations and product marketing. While I'm deeply involved in growing Hashnode's brand recognition within the developer community through strategic events and content creation, I also harness these interactions to shape our product marketing strategies. My responsibilities span from organizing and hosting events.

Feb 2023 - Feb 2024

Developer Education Lead

New York City, New York, US

  • Created a social media strategy and increase our social following (from 18K to 35.4K in total with an average of 350K weekly impressions)
  • Created influencer strategies, scouted, and managed relationships with creators
  • Copyrighting, graphic design, and developer educational guides that represented and explained Livepeer, Web3, and various initiatives
  • Collaborated with the marketing team to manage the content calendar and educational, events, and community initiatives
  • Engaged with relevant influencers on social media and joined conversations in the broaderweb3 community to drive reach, awareness, and adoption for Livepeer
  • Assessed the effectiveness of social programs and iterative on strategies to more effectivelyengage audiences
Apr 2021 - Feb 2023

Product Designer

Seattle, WA, US

- Developed the frontend development of new features using HTML5, CSS3, JavaScript, and React (considering Next.js for server-side rendering aspects), enhancing the website's interactivity and user engagement.- Conducted usability testing sessions to gather user feedback, which informed iterative design improvements. These enhancements led to a 30%.

May 2020 - Apr 2021

Content Strategist

Boulder, Colorado, US

Orchestrated social content strategies.

Aug 2018 - Feb 2020
7 education records

Daniela Passos education

Bachelor Of Science - Bs, Computer Science

Uniceub - Centro Universitário De Brasília

Software Development

Flatiron School

Back-End, Front-End And Mobile Development, Tecnologia Da Informação

Rocketseat

Education record

Alchemy University

Design Gráfico

Shillington Education

Nanodegree, Marketing

Udacity

Esl - English As Second Language

Ef Executive Language Institute
FAQ

Frequently asked questions about Daniela Passos

Quick answers generated from the profile data available on this page.

What company does Daniela Passos work for?

Daniela Passos works for Shopify.

What is Daniela Passos's role at Shopify?

Daniela Passos is listed as Hype @ Shopify | DX, UX Engineering, Content Design at Shopify.

Where is Daniela Passos based?

Daniela Passos is based in Des Moines, Iowa, United States while working with Shopify.

What companies has Daniela Passos worked for?

Daniela Passos has worked for Shopify, Lead Devrel, Hype, Vapi, and Hashnode.

How can I contact Daniela Passos?

You can use AeroLeads to view verified contact signals for Daniela Passos at Shopify, including work email, phone, and LinkedIn data when available.

What schools did Daniela Passos attend?

Daniela Passos holds Bachelor Of Science - Bs, Computer Science from Uniceub - Centro Universitário De Brasília.

What skills is Daniela Passos known for?

Daniela Passos is listed with skills including Instagram, Youtube, Fotografia, Escrita Criativa, Marketing Social, Marketing Digital, Publicidade, and Marketing.

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