I onboard developers into commerce

Community for aspiring Developer Relations professionals.- Growth Marketing- Ecosystem Growth- Content Manager

Strategic Developer Relations and Developer Experience advisor.Since I started contributing to Vapi as a Strategic Developer Relations advisor, its active developers have grown to now at ~7K. Vapi AI is now a top 10 AI voice assistants projects in the space.

In my role, I blend the worlds of developer relations and product marketing. While I'm deeply involved in growing Hashnode's brand recognition within the developer community through strategic events and content creation, I also harness these interactions to shape our product marketing strategies. My responsibilities span from organizing and hosting events like conferences, bootcamps, meetups, and hackathons, to building hackathon landing pages optimized for performance and shareability, crafting content that not only educates but also positions our product effectively in the market. Engaging with developers across diverse communities allows me to not only elevate Hashnode's presence but also gain invaluable insights that feed directly into our marketing strategies, ensuring we resonate deeply with our target audience.

• Created a social media strategy and increase our social following (from 18K to 35.4K in total with an average of 350K weekly impressions)• Created influencer strategies, scouted, and managed relationships with creators• Copyrighting, graphic design, and developer educational guides that represented and explained Livepeer, Web3, and various initiatives• Collaborated with the marketing team to manage the content calendar and educational, events, and community initiatives• Engaged with relevant influencers on social media and joined conversations in the broaderweb3 community to drive reach, awareness, and adoption for Livepeer• Assessed the effectiveness of social programs and iterative on strategies to more effectivelyengage audiences• Created and developed metrics reports on campaigns and channel growth• Connected with different partners of the industry to host workshops, community gatherings, and content to raise awareness about Livepeer's technology in the industry• Events planning and hackathons coordination• Built, participated, and managed events during Solana Hacker Houses and global hackathons in the US, Latin America, and Europe• Architectured & collaborated to build front-ends experiences from scratch from design prototypes, wireframes, and specifications• Built documentation and markdown repositories documenting the technology's usage• Worked very closely with the designer(s) on clarifying and providing bi-directional feedback on the designed wireframes, prototypes, and graphic assets both static and moving• Created scalable processes regarding development, deployment and user testing• Worked closely with the Design UX/UI, Product & Growth team, a team composed by designers, developers, product managers, and content writers on building, improving, and maintaining the existing and upcoming projects focused on developers and enterprises

- Developed the frontend development of new features using HTML5, CSS3, JavaScript, and React (considering Next.js for server-side rendering aspects), enhancing the website's interactivity and user engagement.- Conducted usability testing sessions to gather user feedback, which informed iterative design improvements. These enhancements led to a 30% reduction in user-reported issues and a significant improvement in customer satisfaction ratings.- Enhanced the customer service experience by integrating a live chat support system, reducing average response times by 50% and improving customer service satisfaction scores by 35%.- Worked closely with the customer service team to clear Help Scout and email support queues efficiently, using this direct feedback to inform UX improvements and reduce future inquiries related to usability issues.

Orchestrated social content strategies.