Content Creation.Development of innovative marketing strategies to drive brand awareness and positioning nationally. Develop and manage the Business department content calendar to ensure a flow of high quality, engaging content.Management and monitoring a marketing analyst and graphic designer activities. Working closely with the team on concept and execution. Supervised and directed the work of designers. Collaborated with HR, Engineering, Operations to ensure a seamless… Show more Content Creation.Development of innovative marketing strategies to drive brand awareness and positioning nationally. Develop and manage the Business department content calendar to ensure a flow of high quality, engaging content.Management and monitoring a marketing analyst and graphic designer activities. Working closely with the team on concept and execution. Supervised and directed the work of designers. Collaborated with HR, Engineering, Operations to ensure a seamless relationship between department activities.Content Mktg - Video marketing - Film direction to leverage the institution's image and positioning it as a leader in acting areas. Provide creative direction to photographers and videographers, creating commercial and creative content.Summer Job, Meet I-Zak (Qualified for RoboCup in China), Vagalume, CESAR Labs (Startups: Buyttle, Fusiontrak, NeuroUP); LEV E-Reader´s Launch; FCA Residence; CESAR/LIKA Against Breast Cancer (Biosensors), Champion at Software Testing Worldcup - STWC 2014.Manage reporting of marketing programs and provide reports with insights as needed. Business content Coordination across various platforms and oversee the localization of content into English.Presentations, infographics, Webseries, Webinars. Naming and brand creation of a robotics portal RoboThink.Relationship Mktg - Conceptualization and coordination of all aspects of professional meetings and events to help deepen the relationship with our audience and raise the profile of our content across the Web.Silvio Meira´s book launch in São Paulo at Saraiva; Intervalo CESAR (11 events) building audiences online/offline; Special Edition - IoT Seminar at Portomidia; Robotics events, Monitor de Irrigação Stands (Agribusiness shows in Bahia and Brasilia); Acontece Empreendedorismo.Planned and determined which are the best social media platforms to events prioritizing those that are most relevant to the target. Show less

Applyed consistent standards and elevate the overall quality of CESAR content. Development of innovative marketing strategies to drive brand awareness and positioning nationally.Suggested and implemented the use of bilingual copy (PT/EN) as CESAR works for global brands.Responsible for Client satisfaction survey's (using NPS methodology) for a mailing previously defined along with Business Managers.

Branding Consultancy - provided expertise to help people and companies make key strategic decisions and bring services/products to market.

Freelancer partnershipBranding Consultancy. Develop and help implement strategies for both new and existing products/services, and influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging.

Brand Activation projects for globally recognised brands. Conceptualize and deliver creative campaigns for Unilever and Mars. TV, print and outdoor advertising, organize and direct photoshoots. Oversee all the jobs from the concept to final, responsible for governing, visual style guidelines, brand integrity, integration of customer-focused thinking and maximizing the value to the customer.

Conceptualize and deliver creative campaigns, strategic TV, print and outdoor advertising, managing photoshoots, oversee all the jobs from the concept to final, responsible for governing, visual style guidelines, brand integrity, integration of customer-focused thinking and maximizing the value to the customer.

Conceptualize and deliver creative solutions for Wallmart. Projects include large campaigns, strategic TV, print and outdoor advertising for the Brazilian consumer markets, corporate identity development, organize and direct photoshoots. Design all graphic needs for locations: posters, flyers, point-of-purchase displays, and signs for the chain: logos, print ads, marketing and merchandising materials, and promotional items.

Variety of tasks ranging from advertising, corporate visual identities, and design