Danique Couprie Email & Phone Number

Zwolle, Nl

Hoogeveen, Drenthe, Nederland

Making the company more customer centric with the use of qualitative and quantitative customer research, NPS insights and customer journeyPresentations, workshops and training sessions with different (management) teams and directors.Combination of process-, system-, communicational- and cultural improvements

As a lead ambassador for Agrifirm North West Europe I was part of a worldwide network of enthousiastic employees who help management to strengthen the Agrifirm culture and our core values and implement our Better Together strategy. In my role I coördinated a network of around twenty ambassadors within NWE coming from different parts of the organisation. Tasks:- training new ambassadors and new employees- training management- creating action plans together with managers- giving workshops / cultural sessions with teams or departments - inspiring other people with the benefits a strong culture can bring

- Development and implementation of customer segmentation- Development and implementation of CRM strategy- International implementation of continuous monitoring system customer satisfaction- Coordinating qualitative and quantitative customer and market research and helping the organisation to use these insights in the business- Executing research within customer panel, analysing results and advising organisation how to act on these insights. - Churn analysis- Development of market share monitoring- Strategic scenario planning - market development- Strategic business insights

Apeldoorn Area, Netherlands

Deventer

- Sales and Market Analysis- Business Insights- Strategic Business Planning- Monitoring of KPI's - Database Analysis- (proactively) delivering insights and reports to Sales Management, KAM and Account Managers- Working for both consumer market and B2B - Data cleansing and data merging within current CRM system- Participating in the movement from current CRM system towards SAP CRMWorking with: Excel, Access, SQL, Siebel, Crystal Reports, SAP CRM

Almere Stad Area, Netherlands

1. Market sizing & market research (NPD, consumers, competitors, technologies, trends, emerging zone profiles)2. Database analysis, desk research and coordinating international market research with companies like Leatherhead, Mintel et cetera. 3. Pro-actively supporting business development and strategic decision making4. Support and advice R&D / application with insights for new product development5. Contribute to key account planning6. Innovation sessions with (global) key customers 7. Development of marketing strategy8. Communications (weekly and montly reports, exhibitions, website, sales material, PR and advertising)

Teaching Marketing and Economics related modules, guiding marketing research projects, supervising third year students during their internships and study and career tutoring for first year students.

- Avero Taskforce: helping with a smooth integration of a newly acquired brand within Achmea.

Organising and guiding activities with disabled, children, elderly, refugees & asylum seekers

The 'dienst regelingen' is responsible for the implementation of ministerial policies related to agriculture and nature.

Postdoc, Customer Insights & Marketing Intelligence

Msc, Marketing

Activities and Societies: Student Representative Graduated with Distinction (Cum Laude) Dissertation: Dove's campaign for real beauty.

Msc, Business Development

Dissertation: Internship at TechnologieCentrum Noord-Nederland. Research into the possibilities for ten clusterpartners to jointly bring.

Exchange Programme, Marketing

- Marketing and Society - Understanding Buyer Behaviour - Product and Market Strategies - Advertising and Marketing Communications

Bsc, Business Administration

Activities and Societies: Leader and external spokeswoman of the booksale committee for Business Studies. Mentor for first year students.

Education record