- Key person for Kiehl’s online channels: accelerating Shopee, Tiktok Shop, and Lazada to further cement #1 position in luxury online market- Craft and implement 360 activations which includes mega campaigns (Super Brand Day, mega double dates) and brand-driven activations- Strategize online branding driven by data and market analysis- Brand love & communications management for all online channels to ensure alignment with brand objective, vision and target consumers- Drive digital media activations (on and off-site media placements) to support perspective channels- Product forecasting and assortment strategy- Manage P&L and PA usage to ensure a positive REX

Project lead for Kiehl’s Tiktok Shop launch with great success: the channel over-achieved Super Grand Opening target and became one of the main contributors on cementing Kiehl’s position as #1 brand in luxury online market.

- Managing CRM activations for offline, online and omni-channel focusing on recruitment, repeat and customer retention- Key person for Kiehl's online business: accelerating Kiehl's Indonesia Lazada Flagship store, E-Boutique and Social Commerce by creating and implementing 360 marketing strategies for business as usual as well as platform or brand mega campaigns (Super Brand Day, 9.9, 11.11, 12.12)- Implementing digital media campaigns to support Kiehl's online channels

12-month management trainee program for a well-rounded understanding of retail and marketing.- 5 months as a part of Shu Uemura Indonesia handing Offline Retail; contributed in organising store operations as well as planning and overseeing in-store promotional events or displays- 7 months as a part of Kiehl's Indonesia marketing team, focusing on enhancing CRM programs. I was able to achieve all my KPIs for this project: increase recruitment rate by 2% and maintaining repeat and retention rate.

My job was to:- Execute paid ads marketing campaign- Work together with relevant team to ensure campaign performance (data tracking)- Analyze & evaluate digital marketing campaign structure

PT Jelita Citra Solusindo is a machine importer company that works mainly with the government, providing heavy machineries and also medical equipment for universities and affiliated companies. I worked in the operating division, overlooking the logistics and human resource aspects of the company.

Worked in Penunjang Operasional Division and contributed in the works of each functions inside each division.