Danielle Doyle Email & Phone Number

London, GB

London, GB

The Doyle Rules provides straightforward marketing support tailored to your business & skill levels. We focus on sustainable program development and actionable analysis.

New York, New York, US

• Easyship is a global shipping platform that simplifies cross-border eCommerce logistics for businesses of all sizes.Upon relocating to London, I was hired to lead a transformation to performance-driven demand.
• Achieved a +26% revenue increase from inbound MQLs and a +46% enhancement in the LTV/CAC ratio.
• Implemented strategic enhancements across the paid media funnel, resulting in an +18% increase in click through rate (CTR), a +52% increase in conversion rate (CVR), and a -9% reduction in cost per lead (CPL).
• Drove a +21% growth in blog MQLs through a transformation in content strategy, adopting a performance and data-driven approach for improved lead attraction and conversion.
• Delivered six-month consecutive growth in marketing qualified leads (MQLs), showcasing quick, impactful performance in lead generation efforts.

Austin, Texas, US

• Sellers Shield is a provider of seller's disclosure and insurance solutions, empowering homeowners and real estate professionals with comprehensive protection during property transactions.Brought on board to build a.
• Developed and executed an integrated marketing strategy, directly reporting to the CEO, resulting in a +66% upswing in total new revenue and a 22% improvement in operational efficiency.
• Innovated a robust, hyper-personalised positioning and messaging framework, enabling consistent positioning and messaging companywide.
• Delivered 60 million prime-time impressions on major television news networks, amplifying the sales pipeline and elevating brand awareness.

Austin, Texas, US

• Aceable is an online education platform that offers state-approved courses for driver's education, defensive driving, real estate, and other professional certifications, providing convenient and accessible learning.
• Generated a $4.1MM/+211% profit increase in 12 months for a mature vertical, leading to a $50MM Series B funding round and subsequent acquisition.
• Consistently delivered +15% monthly revenue growth for early-stage vertical.
• Implemented a sophisticated and highly effective 'storefront' PPC program, strategically aligning multiple brands, verticals, and accounts resulting in substantial improvements in revenue generation and CPC optimization.

• Provide audits and on-going management for companies in both the Austin-area and US at large
• Audit existing Google Ads, Bing Ads, and Google Analytics accounts providing a grade for current state, provide overview analysis on a number of dimensions, as well as actionable tactics to optimize performance in-line.
• Launch and monitor new tactics, channels, categories, or initiatives
• Provide recurring reporting as needed

• SeniorAdvisor and A Place for Mom are both platforms that help families find senior living options such as assisted living, independent living, memory care, and nursing homes, offering comprehensive resources and.
• Offered an opportunity to move to Seattle to be the full-time Director, but declined so I could remain in Austin
• Continued to advise on direction, performance, strategy, and goals of the largest spend and lead channel
• Managed remaining Paid Search employees during the transition from an Austin office
• Transitioned performance management of the Paid Search program to an agency
• Ensured that all tracking and reporting were set up successfully

• More than tripled profit dollars over tenure
• Promoted to oversee additional brands and channels; emulating success seen on the SeniorAdvisor.com brand
• Managed a team of 4, including managing-up several team members
• Manage career development for team members at all levels (novices to analysts)
• Developed interview processes for all paid search team members
• Hosted several Paid Search seminars to office at-large to improve knowledge of revenue-generating initiatives

• Hired to grow the SeniorAdvisor.com paid search program
• Inherited a 2-year old program with one other associate (novice-level)
• At start there was no ability to see revenue data combined with spend, nor a tool to manage through
• Conducted account audits, established keyword level performance data, completed entire account rebuild with gold standard architecture, established multi-level comprehensive reporting, acquired tool to manage bids.
• Smashed growth goals
• Managed a team of 4

Austin, Texas, US

• Adlucent is a performance digital advertising agency that specializes in paid search, paid social, and eCommerce solutions, driving measurable results and maximizing ROI for brands across various industries.
• Increased staff efficiency >100% by creating automation and management strategies still used today
• Owned annual budgets >$1MM for 6+ clients and known for managing the most complex accounts
• Executed tests, segmentation, and data analysis to maximize demand generation and brand awareness in alignment with client goals while owning bid and budget management

Austin, Texas, US

• Maintain & expand accounts
• Assist in ad text & landing page testing
• Maintain account documentation
• Assist in Maintaining Internal Dashboards
• Attend Weekly Meetings
• Goal-Monitoring

• Write, format, and distribute the digital newsletter to the alumni group

New York, NY, US

• Yodle is a digital marketing company that provided tailored marketing solutions to small and medium-sized businesses, focusing on enhancing online visibility, generating leads, and increasing site traffic through SEO.
• Increased SERP presence in SEO, local pack, and SEM by originating tailored digital marketing strategies and customized websites for hundreds of SMB customers
• Maintain client relationships for a sizeable book of business in a wide variety of segments.
• Provide consultation on the development and improvement of clients’ marketing strategies.
• Recognize strengths and weaknesses with clients’ current marketing campaigns.
• Partner with Search Marketing Analysts to strongly represent SEM / SEO analysis.

New York, NY, US

• Assist in client education of basic search engine marketing issues
• Set up, create, and assist with changes for client’s Google business platform
• Respond to inbound service requests via telephone and email inquiries
• Provide exceptional client experiences, and skilled objection handling
• Provide feedback to management regarding necessary changes and updates; including policies, upgrades and customer care issues.
• Support a team of Search Marketing Consultants and Analysts

Kansas City, MO, US

• H&R Block is a tax preparation company that offers tax filing services, tax planning advice, and financial solutions to individuals and small businesses, providing comprehensive support during tax season and beyond.
• Oversee 41 corporate-owned offices (three districts) within a one-hundred mile North to South span.
• Work closely with District Managers, Regional Marketing Manager, and Regional Director to implement the national strategy on a local level.
• Research the micro-market for each individual office to facilitate a SWOT analysis, strategic marketing plan, office visibility/awareness plan, and combat the competition.
• Implement office and district-wide events benefiting new-client growth and retention rates.
• Enforce accountability for office managers and tax professionals on marketing execution.

Dallas, Texas, US

• The Richards Group is a full-service advertising agency that specializes in creating strategic marketing campaigns, brand development, and creative advertising solutions for a diverse range of clients across various.
• Converted quantitative survey results to meaningful insights.
• Assisted with focus groups, shop-alongs, and ethnographies; including the creation of a highlight video.
• Participated in copy-testing analytics, journey mapping sessions, taste-tests, industry-related webinars, new business brainstorming sessions, and a promotional campaign for an industry-leading brand.
• Compiled findings of relevant insights across multiple databases, summarized reports, and monitored green trends.
• Initiated a sustainable, real-time trend report that crowd-sourced findings which would concurrently inspire efficiency and relevance for planners company-wide.

• Compiled recommendations as well as best practices to optimize social media.

• Generated industry-related reports and compiled recommendations as well as best practices to optimize social media.

• Help establish unified and brand focused facebook accounts that would foster a relationship between current and future clientele.
• Increase awareness of the business to solidify a higher brand recall for potential guests.

• Initiated community awareness through social media platforms, which inspired online and print articles in the local newspaper.
• Achieved new fan goals within the designated time frame.
• Compiled recommendations and best practices to optimize platform.

Athens, GA, US

The Grady College is one of the oldest and most distinguished communication programs in the country. Its three departments -- journalism, telecommunications, and advertising and public relations -- are consistently ranked among the very best in the nation.The Grady College is home to the Peabody Awards, internationally recognized as one of the most.

Athens, GA, US

• Client: Bed, Bath, and Beyond
• Initiated and assessed multiple primary research tactics to generate a competitive landscape, SWOT analysis, and consumer profile.
• Analyzed research to assess best regions to launch campaign.

• Organized a grassroots campaign utilizing word-of-mouth and social media mediums to increaseawareness of new hours of operation as well as to increase traffic for the previously established hours.
• Assessed the brand position and repositioned it to combat unfavorable generalizations in an already saturated market in order to place the brand in the consumers’ evoked set.

Charleston, SC, US

• Clients: Piggly Wiggly, Wild Dunes Resort, New Business
• Generated consumer-insight reports and market forecasts.
• Moderated interviews and a focus group, as well as various methods of field research such as polls, surveys, and photo journals.

Cape Town, Western Cape, ZA

• Bungee Jumping (Bloukrans Bridge, South Africa)
• Mountain Climbing (Table Mountain)
• Ostrich Riding (Oudsthoorn, South Africa)
• Safari (Botswana)
• Camping (Okavango Delta)
• Cliff Jumping (Bakota Gorge, Zambia)

Bachelors, Advertising, Sociology, Minor In African Languages And Literature

Sociology, Afrikaans