Daniel R. Email & Phone Number

- Building and delivering digital products in the Hospitality, Elearning, Payment and Pharma sectors.- Providing and managing the technological and human resources necessary for the deployment and launch of the product or project.- Taking rough themes and big ideas and turning them into a business model and product definition, clear roadmap of prioritized backlog with minimal guidance (Agile or Waterfall).- Mediating challenging interests and finding creative solutions considering user needs and business opportunities, and in coordination with client requirements and remote/distributed cross-funtional teams (software development, marketing, design).Toolset: Jira/Confluence, TeamGantt, Bitbucket, MySQL, Tableau, Google Analytics, Optimizely, CrazyEgg, Surveygizmo, WhatUsersDo, Balsamiq, Figma, Bootstrap Templates, Hubspot, Mailchimp, HootSuite, Semrush, Tweriod, TrueSocialMetrics, Sketchup, Adobe Photoshop, Adobe Illustrator.

Product design for web and mobile applications. Transversal role, from business and user research, product design and optimization, development support, and marketing. Integration within Agile work methodologies and data-driven teams.- Product architecture and logic diagrams.- Design of nav flows and user flows.- Information architecture.- Wireframes and low-fi / high-fi prototypes.- Analysis and Testing.

Barcelona Area, Spain

Project Manager (2013): Planning and execution, managing deadlines, budget and team resources in the data intelligence sector, understanding how to take highly complex data and turn it into actionable insights for the success of our clients and their customers. Define, understand, and improve key funnels and metrics for the industries of mass-media, education, automotive, or real estate. Developing proposals, presentations, and statements of work for client stakeholders before writing specs and driving execution. Designing and measuring quantitative and qualitative KPIs and AB testing, ensuring frequent and clear communication driving results/growth. Enjoy mentoring and leveling-up my team and the company.CRO Consultant (2011): Conversion Rate Optimization consultant. Quantitative and qualitative data analysis oriented to maximize micro and macro conversions and ROI for mid and large corporate websites, hypothesis design and implementation of funnel paths and wireframes to conduct AB/MVT Testing strategies. Postgraduate and Master’s Lecturer at Business Schools.- Quantitative analysis (Google Analytics, Adobe Analytics)- Qualitative analysis (CrazyEgg, ClickTale, Qualaroo, Survey Gizmo)- Usability (WhatUsersDo, Usability HUB)- AB/MVT Testing (Optimizely, Adobe Target)- Wireframes and Mockups (Balsamiq, Figma)Data Analyst (2009): Responsible for the definition of measurement systems for online businesses in environments for capturing leads and traceability of users and customers. Taking of business requirements, proposal of a better technological solution for data collection (Google Analytics and Adobe Analytics) and integration with information ecosystem (DMP, ERP and other martech stacks), KPI definition and dashboard implementation (Tableau).

Barcelona Area, Spain

Professor at Master of Science in Management (2015) / UPF Barcelona School of Management- Internet Marketing syllabus (English program)Professor at Master Analítica Web (2014) / KSchool- Visualización de Información - Conversion Rate Optimization (CRO Ignite)Professor at Postgrado de Analítica Web PWA (2013 / La Salle BCN- Google Analytics - Analitica web cualitativa

Barcelona Area, Spain

Definition and creation of interface layouts for websites, intranets and desktop applications.- User-centered design approach- Heuristic Analysis- User Testing- Eyetracking- Wireframe and rapid prototyping (Axure, Fireworks, HTML, CSS)

Online Marketing Postgraduate, Web Analytics, Usability, Seo, Ppc, E-Mailing, Social Media

Activities and Societies: Final project for research on definition of formal methodology for web analysis focused on conversion rate.

Interdisciplinary Master In Cognitive Systems And Interactive Media, Cognition, Interaction Design, Human Computer Interaction, Virtual Reality, Sound, Physiology

Activities and Societies: Final master project at MEDIAPRO. Football emoti-o-meter, a system to measure football fan emotions.

Computer Engineering, Bioinformatics, Computer Architecture, Data Bases, Computer Vision, Operating Systems, Video Gamming

Activities and Societies: Final project at Institut Guttmann. Neurorehabilitation system based on Wiimote Wii remote controller.