Danielle Ruth Reeves (Calcara) Email & Phone Number

St Louis, Missouri, United States

Directs comprehensive marketing strategies for KMOV, overseeing all aspects of brand development, promotion, and creative campaigns, including B2B and B2C client relationships and partnerships. Leads and mentors creative teams, fostering a collaborative and innovative environment to ensure the successful execution of marketing and promotional initiatives. Develops and executes effective media campaigns that aligned with the station's brand, resulting in increased viewer engagement and market share. Leverages creative and strategic thinking to identify growth opportunities, staying ahead of industry trends, and maintaining a competitive edge in the dynamic broadcasting landscape.• Positioned KMOV as the market leader in the St. Louis area, establishing market dominance by spearheading transformation initiative to strategically relocate and rebrand the station.• Identified and capitalized on unique growth opportunities through experience and in-depth market research studies. • Led strategy sessions with company leadership to develop a successful multi-year business and marketing plan.• Orchestrated the relocation of the news station to a new multi-million dollar state-of-the-art broadcast facility; managed budget for the design and implementation of a cutting-edge broadcast set.• Established "First Alert 4" as the new station identity.• Coordinated a media blitz for the hard relaunch, integrating on-air promotions, billboards, and other strategic advertising channels, including SEO and SEM, to maximize audience engagement and market impact.• Achieved the highest ratings in the station's history, tripling KMOV's audience share in a five year period, solidifying the station's competitive standing.• Rebuilt and reorganized team for maximum capabilities and managed team through a company merger, brand transition, and move to new facility.

Phoenix, Arizona, United States

Recruited to spearhead Meredith’s transformation initiative for local marketing for all 9 CBS TV stations across 6 U.S. markets, including St. Louis, Phoenix, Atlanta, Kansas City, Hartford, and Saginaw, with a 38.6M combined audience through television, digital platforms, and social media. Managed outside media advertising campaigns and budgets across all markets with an annual marketing budget of $2.1M. Established and led a high-performing marketing team within 90 days, remotely managing 12 direct reports responsible for launching the company’s shared services model. • Achieved historic growth in Kansas City ratings, sustained success in Phoenix (a no. 1 station), and transformed Atlanta brand into a holistic and successful group.• Successfully launched image campaigns for all stations during the 2021 Super Bowl.• Executed strategic planning sessions remotely and in person for all six markets, developing long term strategic marketing plans based on data and analytics.• Facilitated substantial cost savings and operational efficiency through the successful implementation of the shared services model.

Kansas City, Missouri Area

Provided strategic leadership, direction, and vision for WDAF’s, including a brand evolution initiative, transforming a stagnant legacy Fox affiliate into a dynamic and successful brand through strategic marketing and design evolution.• Increased ratings through the successful execution of a $1M project to launch a new news set, focusing on authentic representation by incorporating regional architecture to enhance viewer connection to the brand.

Little Rock, Arkansas Area

Directed and coordinated all aspects of marketing, commercial campaigns, news promotions, community events/involvement, graphics team, and commercial production of brand messaging for four distinct stations in Little Rock. Strengthened the marketing team by adding local talent for diverse campaigns and community events. • Successfully managed the unique branding for each station, ensuring a clear and consistent brand identity while facilitating crossover work to maintain distinct brand lines.• Achieved a significant revenue boost of 272% for the CW station, establishing CW as one of the top affiliates the country, expanding audience reach 487% with a 129% growth in the first year. • Innovated creative and engaging campaigns, including participation in comicons, MiLB baseball games, and transforming a local diner into an Archie Comics set popup.• Received industry recognition, honored with a CW Apex Award in 2015 by the network.

Little Rock, Arkansas Area

Orchestrated comprehensive public relations and communications strategies spanning a four-state region, including Arkansas, Missouri, Tennessee, and Mississippi. Crafted press releases, managed media inquiries, and led emergency response communications. Coordinated special coverage events and actively engaged in recruiting volunteers and responding to crises, assuming the role of a spokesperson. Effectively publicized Red Cross events and services in collaboration with local media outlets.

Little Rock, Arkansas Area

Led team to produce Emmy winning breakthrough creative. Launched "Victory Over Violence" community initiative working with state and local leadership, including the Arkansas Governor, Little Rock Mayor, Senators and Representatives in developing a powerful initiative focused on reclaiming Little Rock from escalatnig violent crime. Through this initiative, we engaged with local non-profits, schools and even gangs to foster safety, neighborhood development and deep community connections.

New York City Metropolitan Area

Developed and implemented news promotion and marketing for syndicated and network programming, working closely with FOX Broadcasting and the WNYW news team. • Successfully navigated the transition and relocation to the New York market from Little Rock, leading the NY research team in analyzing ratings, story effectiveness, and techniques. • Significantly improved ratings across various metrics by relaunching a secondary station in New York with new branding, creating a model for other FOX affiliates across the country to use.

Little Rock, Arkansas Area

Promoted from topical producer to executive producer to oversee broader marketing aspects, including news story promotion, image campaigns, commercials, community events, and overall station branding beyond news programming for Nexstar Broadcasting as a member of the Creative Services Team.

Abilene, Texas Area

Dallas/Fort Worth Area