Danielle Gratton Email & Phone Number

Kansas City, Missouri, United States

Kansas City, Missouri Area

•Collaborate with designers and illustrators to produce a product for their specific needs. •Concept, design and print my own material for retail.

- Concept, design and art direct comprehensive campaigns, tradeshows and digital materials/assets that engage & produce best results- Manage all creative brand assets across digital platforms, print materials and tradeshow properties- Evolve/propose updates, track and monitor brand standards - Manage vendor relationships, budgets and provide art direction for creative produced by contractors and agency partners- Proposes & develops multi-media assets to enhance engagement & lead generation- Leverages digital, design & tech stack best practices to create engaging, ROI-driven campaign assets- Oversees the flow of requests and projects to give guidance on prioritize and resource allocation across internal/external resources- Reviews data/results of marketing efforts to propose & implement needed adjustments and apply learnings to future projects/asset design- Identifies and applies creative best practices and principles to improve user experience to then in-turn improve engagement- Manages video and customer testimonial strategy

Leawood, Kansas

Kansas City, Missouri Area

•Collaborate with creative directors, senior management, co-designers and marketing managers to identify project needs to support our company objectives.•Concept, present, art direct and design multi-media campaigns. Project deliverables include; In-store signage, by-monthly print and interactive catalogs, weekly emails, social posts and website assets.•Partner directly with sales teams to protect sales dollars on offers we are anniversary. •Work directly with the project manager and print-buyer to ensure work is completed and uploaded to respective printers on time and on budget. This also includes reviewing proofs with the Creative Director and photographer for color and copy precision before final production.•Train and mentor new newly hired designers.•Research and develop quarterly trend reports to present to Beauty Brands executive team members. •Develop a framework and scope for implementing an exclusive Beauty Brands blog.

Kansas City, Missouri Area

•Worked primarily on the beauty brands account. (See description above).

Kansas City, Missouri

•Partnered with customers to create meaningful gifts and keepsakes. •Trained and interviewed new designers in new HMK stores. •Responsible for: visual store displays, testing new product and material, creating templates, supporting and helping troubleshoot with store’s designers, and handling the day’s sales.

Kansas City, Missouri Area

•Worked with designers, art directors, programmers, copywriters, account managers and clients on various projects. •Deliverables include: web, branding, print materials, advertisements, large format print material and mock-ups.

Lawrence, Kansas

Responsibilities included letterpressing materials for online and wholesale customers. I also package the individual materials and prepared them to be shiped in locations throughout the country.

Kansas City, Missouri Area

Contracted during to help with the production of six large magazine publications.

Lawrence, Kansas Area

Worked with the marketing team and creative director to concept and develop ads, events and campaigns that promoted the daily paper.

B.F.A, Design And Visual Communications

B.A., Communication, Journalism, And Related Programs

Activities and Societies: Pi Beta Phi, Prototype Club, Ad Club, University Daily Kansan