• Responsible for updating all policies regarding website optimization• Developed a staff of content creators that understood the search engine algorithms• Assisted in raising the web traffic of each client• Content management, publishing schedules for client websites• Assisted in tracking any search engine algorithm changes• Handling SEO Tools to Analyse Client website • Tools - Google Analytics, Google Webmasters, Xenu, ahref, Wordtracker, Moz, etc• Google Adword – Campaign Creation, Campaign Analysis, Bid Management, Search, Display campaign, etc• Facebook Paid Ad – Creating Customize Audience, Catlogue creation, Shop creation, Boosting Ad, Budget management, etc• Linkedin Paid Ad – Campaign creation as per the requirement of the product, Targeting the niche audience, managing budget, etc