Danisha Lomax

Danisha Lomax Email and Phone Number

Chief Connected Community Officer @ Digitas North America
California, United States
Danisha Lomax's Location
San Francisco Bay Area, United States, United States
Danisha Lomax's Contact Details
About Danisha Lomax

"I seek to understand and empower people toward liberation. My purpose is to create space, connection, and growth. Space for understanding ultimately creates transformational experiences, and none of that happens without putting people first." Danisha Lomax is an outstanding and dedicated speaker, creator, and innovator. Her mission is to ensure that unheard stories are given a platform because she believes that storytelling is essential for change. As the inaugural Head of Client Inclusivity and Impact at Digitas North America, she identified a need to help Digitas' clients, partners, and people shift behaviors and dollars where it matters most. Danisha is committed to crafting initiatives that prioritize authenticity, cultural influence, and meaningful change. Through her leadership, Danisha leads, shapes, and collaborates with the Multicultural Center of Excellence to steer clients toward a more inclusive journey centered on culture, community, and accountability. Her approach has garnered numerous accolades, including induction into AAF Advertising Hall of Achievement (2024), ADCOLOR Rockstar Nominee (2023), AdMonsters + AdExchanger Top Women in Media, DE&I Champion (2023), CampaignUS Media Planner of the Year (2021), Cynopsis Top Women in Social Media and Female Frontier, Championing Change (2020).Bolstering a brand's impact is unparalleled. Danisha played a key role in creating The Beauty of Blackness, a documentary about Fashion Fair Cosmetics, the first Black-owned beauty brand, as part of Sephora's initiatives. The film was acquired by Max and received the 2022 Tribeca Film Festival's Tribeca X Award. Expanding her film portfolio, she also participated in The Foundation of Belleza, a story about Latina founders' cultural pride. Danisha's advocacy for equity in the creator space is ongoing. Together with TikTok and Sephora, she established the groundbreaking Incubator partnership, providing opportunities for Black and Latine creators, and initiated the agency's first creator partnership with Meta Prosper and Dale Tu. Her impact continues, as she spearheaded efforts to help Remezcla launch its first beauty vertical, which now serves as the digital content hub for Latinidad.While dedicating time to mentoring rising stars, Danisha has served as a board member for organizations that elevate girls, LGBTQ youth, and women of color. Most recently, she is a founding member of the OhHey Coach Collective, President of Sol Sisters, and advisor to Hello Hapi. Yet, her most humbling charge is being the parent of her two children, Kamaiyah and Ke'aun.

Danisha Lomax's Current Company Details
Digitas North America

Digitas North America

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Chief Connected Community Officer
California, United States
Danisha Lomax Work Experience Details
  • Digitas North America
    Chief Connected Community Officer
    Digitas North America
    California, United States
  • Digitas North America
    Evp, Head Of Client Inclusivity & Impact
    Digitas North America Oct 2022 - Present
    Boston, Massachusetts, Us
  • Digitas North America
    Svp, Head Of Media (West) & National Paid Social Lead
    Digitas North America Jan 2022 - Oct 2022
    Boston, Massachusetts, Us
    Transformative LeaderPeople Obsessed Forward Together
  • Digitas North America
    Svp, National Paid Social Lead
    Digitas North America Apr 2021 - Jan 2022
    Boston, Massachusetts, Us
    Lover of people x culture x social x justice.Celebrator of the intersections. Purpose driven. Impact > Intentions.New Biz Wins: Hulu, Sephora, Walmart
  • Digitas North America
    Vice President, Group Director, National Paid Social Lead
    Digitas North America Apr 2020 - Apr 2021
    Boston, Massachusetts, Us
    Lead the North American paid social practice - embodied by skillful and thoughtful practitioners who service clients across retail, fintech, enterprise, and entertainment verticals - to produce and provide holistic and full-funnel best practices, processes, outcomes, and experiences within the social space. Partner with key leaders to deepen connections across activation channels, as well as strategy, creative, and measurement to unlock newness for clients. Influence platforms to enhance opportunities and bring best in class solutions, with the citizen in mind at all times. Motivate and collaborate with team leads to increase their capacity to inspire and influence their individual teams.Champion the evolution of marketing and advertising to be Multicultural using inclusive and representative practices to drive growth, new customer acquisition and safe experiences for all.
  • Digitas North America
    Vice President, Group Director, Paid Social (West Coast)
    Digitas North America Feb 2020 - Apr 2020
    Boston, Massachusetts, Us
    Lead and scale local holistic social media strategy, creative, and activation principles that drive business outcomes. Innovate and refine social use cases including ad product development, new applications and investment across channels.Motivate and collaborate team leads to increase their capacity to inspire and influence their individual teams.
  • Digitas North America
    Vice President, Director, Paid Social (Sf/West Coast)
    Digitas North America Jan 2018 - Jan 2020
    Boston, Massachusetts, Us
    People Leader: Mentor and grow professionals across a variety of capacities and capabilities, through hands-on coaching and authenticity mapping.Social/Digital Media Evangelist: Regional social lead responsible for driving thought leadership and activation practices that deliver business results. Clients include: HPE, Lyft, Pandora, and STARZ.Corporate Entrepreneur: Successfully secured new business and AOR accounts for Digitas San Francisco, while strategically driving organic growth and increasing staff with current clients.
  • Forbesblk
    Member
    Forbesblk Jun 2023 - Present
    Jersey City, New Jersey , Us
    The mission of ForbesBLK is to champion a global community of Black entrepreneurs, professionals, leaders, and creators that are driving systematic change in business, culture, and society. Our community of exceptional leaders of color are breaking down barriers, creating more equitable economies, and driving a new culture of connection, collaboration, and change.
  • Ohheycoach | Career Navigation & Leadership Development Consultancy
    Founding Member - Oh Hey Coach Collective
    Ohheycoach | Career Navigation & Leadership Development Consultancy Jan 2023 - Present
    Atlanta, Ga, Us
  • Linkedin
    Big Minds Collective Member
    Linkedin Jan 2023 - Present
    Sunnyvale, Ca, Us
    A member of LinkedIn's Big Minds Collective, a unique community of agency leaders and thinkers that convene to dissect the biggest subjects of our industry and beyond.
  • Edriving
    Senior Social Media & Integrated Marketing Manager
    Edriving Apr 2016 - Dec 2017
    Cape May Court House, Nj, Us
    Launched the company's first cross channel B2C & B2B marketing campaign during National Teen Driver Safety Week and Distracted Driving Month.Developed social channel strategy, activation, and community management plans and socialized month over month performance learnings to C-level executives.Drove Reputation Management and Customer Service initiatives, that increased positive product reviews up to 10% each month.In house Influencer SME, built out Influencer usecases and developed the 1st ever Influencer network event (BlogHer 2016).
  • Wells Fargo
    Digital Marketing Manager, Paid Social
    Wells Fargo Apr 2014 - Apr 2016
    San Francisco, California, Us
    Hired as the first, full-time dedicated Paid Social Lead, responsible for consulting with 80+ LOBs on paid social strategy, target audience testing, best practices, test/learn pilots, optimization and measurement recommendations across highly visible, enterprise-wide brand awareness campaigns and direct response campaigns.Lead the move from a search based approach to buying social media to onboarding Wells Fargo’s 1st dedicated Social Media agency, Social Code (one of the top social APIs).Key participant in revamping the internal Social Media Marketing process across five teams within the organization (Enterprise Marketing, Publishing, Strategy, Creative, and Analytics).Strategized and executed Wells Fargo’s first ever “real-time” World Cup marketing event, leveraging on-the-ground command center to monitor the conversation and activate.
  • Akqa
    Digital Media Supervisor
    Akqa Jul 2013 - Apr 2014
    San Francisco, Ca, Us
    Developed strategic and executable multi-channel digital (social, mobile, video, and display) marketing campaigns for client initiativesDeveloped strategic partnerships including Twitter Annual Partnerships, Tumblr, Pinterest Beta, 2014 Blogger/Influencer and Content Distribution program with Refinery29Created best practice documentation for Facebook, Twitter, Bloggers, and YouTube viral video campaignsWorked with the internal data science team to optimize campaigns based on in-market insights and learnings (conversions, reach and frequency, social engagements, viewability)Managed a team of 3 (media planner, assistant media planner, and an intern) to coordinate campaign implementation and deliverables across clients Owned day to day client communication, ensuring media campaigns were successful and met KPIs
  • Akqa
    Sr. Media Planner
    Akqa Jul 2012 - Jul 2013
    San Francisco, Ca, Us
    Lead on the social strategy for Old Navy: increasing Old Navy’s US Facebook fan base from 3MM to 8+MM (167% growth) and implementing a similar fan acquisition strategy plan globally Drove ideation and strategic development of Old Navy’s yearlong Influencer campaign, employing numerous fashion bloggers to develop authentic content that would create an emotional connection with consumers in efforts to shift brand perception and drive ROIEducated client’s business development team to allow 3rd party tagging on site to better understand media campaign performance beyond initial response metrics and develop further key measures and in-depth analysis to drive the client’s business goalsDeveloped internal processes and training documents for the media department, including billing, planning media campaigns, and reporting Key contributor in AKQA’s Technology & Innovation “media house,” drove the creation of a Tumblr blog used to house information on up and coming innovative technology companies
  • Akqa
    Media Planner
    Akqa Jul 2011 - Jul 2012
    San Francisco, Ca, Us
    Assisted in managing the communication, planning, and trafficking coordination for global and US-focused digital campaigns for ALDO Shoes, Banana Republic, Gap, Old Navy, Reuters, and Visa Drove the ideation and strategic digital media plan for Old Navy’s first Kids & Baby campaign and Rockstar Jeans.Participated in Old Navy's integration into their first virtual game, Mall World Planned and executed campaigns for eBay shifting brand perception and driving 70% ROI. The programs included, 1st to market custom programs in close partnership with eBay’s internal Fashion BAUsA key player in new business media focused pitch for Clorox, which AKQA won
  • Akqa
    Assistant Media Planner & Media Coordinator
    Akqa Jul 2007 - Jun 2010
    San Francisco, Ca, Us

Danisha Lomax Skills

Digital Media Online Advertising Digital Strategy Digital Marketing Mobile Marketing Mobile Advertising Integrated Marketing Social Media Marketing Display Advertising Interactive Marketing Media Planning Social Media Media Buying Media Strategy Interactive Advertising Comscore Affiliate Marketing Doubleclick Advertising Marketing Strategy Marketing Cross Functional Team Leadership Facebook Ppc Social Networking Data Analysis Social Media Measurement Twitter Marketing Instagram Online Marketing Analytics Strategy Blogging Pinterest Marketing Microsoft Office Leadership Management Strategic Partnerships

Danisha Lomax Education Details

  • San Francisco State University
    San Francisco State University
    Black / Africana Studies And Criminal Justice
  • San Francisco State University
    San Francisco State University
    Master Of Arts In Equity And Social Justice Education (In Progress)

Frequently Asked Questions about Danisha Lomax

What company does Danisha Lomax work for?

Danisha Lomax works for Digitas North America

What is Danisha Lomax's role at the current company?

Danisha Lomax's current role is Chief Connected Community Officer.

What is Danisha Lomax's email address?

Danisha Lomax's email address is da****@****lbi.com

What schools did Danisha Lomax attend?

Danisha Lomax attended San Francisco State University, San Francisco State University.

What skills is Danisha Lomax known for?

Danisha Lomax has skills like Digital Media, Online Advertising, Digital Strategy, Digital Marketing, Mobile Marketing, Mobile Advertising, Integrated Marketing, Social Media Marketing, Display Advertising, Interactive Marketing, Media Planning, Social Media.

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