Digital brand building and utilising storytelling to develop entertainment content, handling a dual digital communications portfolio, and creating audio-visual projects.A. Digital Communications & Digital Brand Building:I. Heading up all digital communications, strategy, media spending, and marketing of Adar Poonawalla, his companies (in India & globally), and CSR initiatives by the Poonawalla group.II. Liase directly with Adar Poonawalla on all strategic media narratives and executionIII. Also heading up all initiatives for IVMA (Indian Vaccine Manufacturers Association) and its editorial board, dealing with representatives from Serum Institute of India, Bharat Biotec, Panacea Biotec, and Biological E. Ltd.IV. Managed all digital communications of Covishield and Covovax vaccines during the COVID-19 Pandemic.V. Setting the path for all media storytelling initiatives by SII and it's affiliatesB. Audio-Visual Content Development:I. Heading up a writers room that develops narratives for fiction and non-fiction films and web series for a multitude of projects, some original ideas and other adaptations of bestsellersII. Researched, developed, and successfully pitched a documentary-series concept to Dharmatic Productions, which has been picked up for further developmentIII. Actively developing visual narratives for IBM India, IBM APAC, and IBM GlobalIV. Creative Producer on multiple short films and ads