Founded the company with a vision to create multiple content channels distributed across various platforms.Light Bulb Media Content Channels:-Created over 5 Digital Content Channels for YouTube & Meta under Light Bulb Media.No-Face/Cash Cow Success:-Established 3 highly successful No-Face/Cash Cow YouTube Channels.-Monetized No Face/Cash Cow Channels within a span of 6 months.Channel Launches and Subscribers:-Launched Khaabbaa (Food Channel) & Apollo… Show more Founded the company with a vision to create multiple content channels distributed across various platforms.Light Bulb Media Content Channels:-Created over 5 Digital Content Channels for YouTube & Meta under Light Bulb Media.No-Face/Cash Cow Success:-Established 3 highly successful No-Face/Cash Cow YouTube Channels.-Monetized No Face/Cash Cow Channels within a span of 6 months.Channel Launches and Subscribers:-Launched Khaabbaa (Food Channel) & Apollo (Podcasts) with over 40K and 1K subscribers, respectively.End-to-End Content Production:- Oversaw the entire content production lifecycle, from ideation to distribution.- Applied cutting-edge editing and photography tools to tell compelling stories.Content Creation Excellence:- Developed original content through social listening and independent sources.- Created content infused with SEO keywords drawn from Google Analytics, VIDIq, Tube Buddy etc.Social Media Growth :- Implemented strategies and tactics to organically grow followers on social media channels.- Developed and pitched compelling story ideas to editors. Show less

Established and managed a successful digital agency, specializing in content creation, campaign development, and innovative web & mobile solutions.Mission and Vision Leadership:Crafted and communicated the organization's mission and vision statements for employee guidance.Tech Savvy Leadership:Demonstrated a comprehensive understanding of new trends and emerging technologies such as AI & web 3.0.Strategic Business Development:Implemented business procedures… Show more Established and managed a successful digital agency, specializing in content creation, campaign development, and innovative web & mobile solutions.Mission and Vision Leadership:Crafted and communicated the organization's mission and vision statements for employee guidance.Tech Savvy Leadership:Demonstrated a comprehensive understanding of new trends and emerging technologies such as AI & web 3.0.Strategic Business Development:Implemented business procedures and process improvements, establishing Agency offices in Pakistan three years after company formation.Cultivated business relationships with clients in UAE, Germany, and Australia.Market Expansion and Innovation:Directed market expansions by introducing unique content development strategies and adapting new technologies like Augmented Reality.Developed partnerships with other businesses to foster collaboration and drive growth.Proactive Problem Solving:Identified business development challenges and customer concerns, proactively implementing resolutions.Established, optimized, and enforced business policies to maintain consistency across industry operations.Leadership and Team Building:Defined company roles and responsibilities, forming a senior leadership team through rigorous interviews and extensive candidate research.Initiated strategies to drive company growth, increase market share, and enhance profitability.Sales and Marketing Innovation:Developed innovative sales and marketing strategies, facilitating business expansion.Global Collaborations and Sporting Events:Built and maintained strong relationships with clients like Henkel, Unilever, Adidas, Uber, Goodyear Tyre, Telenor, and Kansai Paints.Worked with the Pakistan Cricket Board as an official partner to launch international sporting events (Pakistan vs England) in the UAE.Launched the Kabaddi World Cup in 2019 in Lahore, Pakistan. Show less

*DELAYED DUE TO COVID 19*Iron Clash is a sporting platform for fitness enthusiasts. It provides an avenue to compete for individuals and teams who are fitness professionals or are considered fit according to the scale of Iron Clash. The Iron Clash games is sporting event that takes at-least once a year to pick the fittest man or woman.

Heading the companies e-Commerce business and consulting organisations/clients on emerging technologies and digital transformation. Setting up e-Commerce portals in partnership with various industries like Fashion Retail, Building Material Suppliers, FMCG Retail etc.

Responsible for planning and driving the strategic future direction of Nestlé Pakistan’s Digital Media Portfolio. Defining and implementing marketing and communication strategy objectives for all Nestlé brands online.Managing a team of tech savvy individuals who are responsible in planning and executing all digital campaigns for Nestle Pakistan.Brand development & build strategic measures to ensure consumer engagement and statistics systems for digital media.To support and… Show more Responsible for planning and driving the strategic future direction of Nestlé Pakistan’s Digital Media Portfolio. Defining and implementing marketing and communication strategy objectives for all Nestlé brands online.Managing a team of tech savvy individuals who are responsible in planning and executing all digital campaigns for Nestle Pakistan.Brand development & build strategic measures to ensure consumer engagement and statistics systems for digital media.To support and progress deal negotiations for new deals and partnerships in the territory.To monitor global opportunities, liaising with regional teams and Research.To keep across all future product developments of our clients and negotiate optimum positioning for company content as a result of any developments.Marketing Strategy for e-commerce products. Show less

- Responsible for maintaining the Key Accounts, acting as liaison between customer and company- Drafting CampaignDigital Branding / Campaigning-Generating Innovative ideas to engage target audience to communicate and build long term relationships-Social Media Marketing-Digital Media Buying-Online PR Management-Communicate on behalf of the brand and control the Digital Buzz-Includes : Social Media Marketing, Paid Blogging, Online Advertising Etc-Creating… Show more - Responsible for maintaining the Key Accounts, acting as liaison between customer and company- Drafting CampaignDigital Branding / Campaigning-Generating Innovative ideas to engage target audience to communicate and build long term relationships-Social Media Marketing-Digital Media Buying-Online PR Management-Communicate on behalf of the brand and control the Digital Buzz-Includes : Social Media Marketing, Paid Blogging, Online Advertising Etc-Creating synergy between the offline & online Campaigns-Pricing adaptation Show less

Looked after production of 5 TVC's for WATEEN Telecom, Haleeb Foods, Abu Dhabi CSR campaign.