Senior Enterprise Finance Technology Advisor
CurrentAccount Executive | Account-Based Marketing (ABM) | Lead Qualification | Sales Process Optimization | CRM ManagementAccount-Based Marketing (ABM): Developed and executed targeted ABM strategies to identify, segment, and engage high-value accounts, resulting in a significant increase in qualified leads and conversion rates. Tailored outreach campaigns leveraging the Ideal Customer Profile (ICP), improving overall account targeting and engagement.Lead Qualification & Discovery: Led discovery calls with key decision-makers to understand pain points and qualify leads using frameworks like BANT, MEDDIC, and CHAMP, driving a strong sales pipeline and increasing lead-to-deal conversion rates.Sales Cycle Management: Managed the entire sales cycle, from initial contact to contract negotiation and deal closure, ensuring timely and strategic progression through the sales funnel.CRM & Sales Analytics: Utilized Salesforce, LinkedIn Navigator, and ZoomInfo for effective lead management, pipeline tracking, and reporting. Provided actionable insights based on sales analytics to optimize processes and forecast revenue.Cross-Functional Collaboration: Partnered with marketing and sales teams to align messaging, refine targeting, and enhance the overall ABM execution and sales effectiveness.