• Developed media plans and strategies for brands• Planning, setting up and optimizing campaigns with different business goals using DV360, Google Ad Manager, YouTube, Snapchat, TikTok, Facebook and Instagram, including conversion and catalogue ads and retargeting campaigns• Focus on branding as well as performance• Work dynamically to monitor, analyze, and report on campaign results and make regular amends on how to optimize campaign performance and measure ROAS against KPIs• Reporting on client’s digital activity & coming up with the best optimization techniques.• Aligning and collaborating with functional heads/teams to ensure prompt flawless execution of digital plans & strategies.• Regularly managing marketing KPIs for tracking the performance of all digital channels and making recommendations for future improvements• Actively seeking out tools for increasing the marketing capabilities of the brand

My past experience taught me various methods and techniques about SEO. I am glad that I learnt about off-page SEO and on-page SEO. I was challenged on many levels and always proved my self. Now I have moved on from SEO to become a Digital Marketing Executive where I am responsible for not only SEObut also Social Media Marketing both organic & paid. I am glad that I have embraced this promotion because now I can be challenged in various other areas also I can plan & create new creative ideas to solve my challenges.