Danish Oyugi Email & Phone Number

Nairobi County, Kenya

Nairobi, Kenya

In this current role, I am responsible for conceptualising, developing, and implementing short, mid, and long-term strategic plans in line with company vision and mission. Furthermore, I define value propositions for markets aimed at increasing company bottom-line gains.My key achievements in this role have been:• Drove competitive advantage and boosted company revenue streams by setting up country distribution business in new markets; moved away from trading business in Nigeria, Ghana, Kenya, Tanzania, Uganda, DRC, Cameroon, Cote d'Ivoire, Senegal, Sudan, and Ethiopia.• Propelled revenue growth by double digits.

Nairobi

During this tenure, I was mainly involved in maintaining uniform contract templates for various channel types. I applied LEAN methodologies to drive continuous improvements. I was responsible for conducting monthly KPI performance reviews of partner landscape and highlighting gross deviations from target. Additionally, I resolved the normal standard dispute between Philips and Partners.The benefits I brought during this role were:• Formulated robust sales strategies, resulting in achieving OIT and sales indirect targets.• Implemented strategies and tactical plans for indirect sales channels aimed at meeting customer need in line with business clusters and district objectives in Eastern Africa, covering Kenya, Tanzania, Uganda, Ethiopia, Rwanda, Burundi, Sudan and Djibouti.• Maintained consistent collaboration with key stakeholders for strategic sales opportunities.• Increased business growth by double digits YOY.• Provided insightful direction to cross-functional teams aimed at maximizing sales results and client satisfaction.

Nairobi, Kenya

In this role, I have developed and implemented robust business strategy to achieve strategic business objectives. I oversaw all aspects related to partner and customer contracts management, terms, and documentation. Moreover, I served as main point of contact for local team engagement, real estate decisions, and local country requirements for team.Selected contributions for this role were:• Strategically positioned as Lenovo Spokesperson in East Africa and represented Lenovo in-country events and press releases as well as local spokesperson for Lenovo.• Authorised signatory to represent Lenovo in all official matters.• Drove PCON, turnover, market share growth, and pricing for five countries to gain competitive market position.• Collaborated with segment leads in implementation of their sales strategies and plans.• Increased market share and profitability growth by 2x.

Nairobi, Kenya

•Drive Telecom opportunities and relationships in the East Africa region •Support the firm’s Pan-African pursuits and engage with local Distributors & Telecom Operators to build Lenovo Smartphone & Tablet business. •Identify business Opportunities; pipeline build up and sales conversion towards the execution of the MBG business. Responsible for achieving the Region’s Unit & Financial goals for Telecom operators & Distributors, by effectively managing the Product Portfolio across the Region.Responsible for building, implementing, and executing relevant programs with high return on investment for the Telecom Operators & Distributors for the Region.This involves successfully integrating & executing to programs around the following:Implementing Regional demand generation programs (tie product plans to business execution)Effectively managing & driving Launches, Transitions, and End-of-Life programsEnsuring accurate forecasting for relevant products for the region’s forecastEvaluating performance against plan at appropriate intervals (e.g., daily, weekly) & instigate corrective actions to keep on track to achieve the set goalsProviding relevant input to the annual & quarterly planning cycles by set key financialsIdentify Key competitor trends and provide feedback on competitive “price: spec”; working with the product/pricing/marketing team to help arrive at appropriate product positioning and messagingResponsible for co-developing (localizing) & delivering local sales & relevant training, as well as road map communications to relevant audiences

Nairobi, Kenya

In this position, I identified new business opportunities in Kenya by developing quarterly business strategic plans, resulting in maximizing sell-in, sell-thru, and sell-out in channels. Furthermore, I surpassed financial targets by developing and implementing strategic guidelines for the country (territory).Noted Accomplishments:• Revamped channel landscape in Kenya to eight regions headed by hub managers, 16 sales reps, and 150 promoters with clear and achievable KPIs, strategies, objectives, and tactical plans for each region• Fostered long-lasting and trusted partnerships with four key distributors in Kenya (Redington, Icell & Aspire, Africom, and Fonexpress & Nakumatt).• Boosted company revenue by $150M (2012) and $300M (2013).• Accelerated Samsung Mobile volume/value market share from 14% and 22% (2012) to 35% and 65% respectively (2014).• Directed and mentored team of two retail managers, one product manager, one marketing manager, and two operator account managers in Kenya to ensure operational and service excellence.

Deliver assigned targets for Sales revenue, ASP, Service activation and Audit scores via: Sales Management •Strategic Account Management for high-volume growth and sales•Manage sales operations; maximize sell in, sell through & sell out •Analysis/interpretation of MIS reports & data •Gather information on competitors and customer feedback •Manage new product/service launches and execution •Plan, forecast and manage stock availability •Promoter need assessment, deployment & incentivization Distribution Excellence •Drive reach and build width & depth of smart phones •Track and expand billed outlets Demand Generation Activities •Plan and coordinate marketing activities•Drive trade engagement •Drive visibility – in store, Out of Store, ensure appropriate branding related POSM •Collaborate with Channel teams and executing high impact consumer traffic generation & conversion •Plan and coordinate product launches & marketing activities for Dealer stores. •Drive consumer activations Channel hygiene & quality: •Town mapping and high quality partner selection, induction & training •Maintain highest standards of quality & performance of the partner pool •Store staff recruitment and training, including promoter-need assessment and deployment •Use retail audit information for corrective action •Ensure best practice implementation of solution sales •Managing, coaching and building the capability of the experience sales team. •Gather information on competitors and customer feedback KEY DELIVERABLES/PERFORMANCE INDICATORS 1.Sell Out Value 2.Sell through Value 3.Value stores level : Sell-In, Sell-through, Sell Out 4.Market share 5.Promoter performance 6.Audit scores for the channel7.Experience delivery 8.Adherence to visibility norms9.Adherence to Live device norms 10.Gear Sales 11.Capability Index for promoters 12.Trade Audit through satisfaction surveys for retailers

Main Responsibility Areas Acts as a main contact point for selected customers. Understands customer's strategic objectives and business plans. Implements account strategy. Identifies products and/or solutions to meet customer needs. Understands customers key business drives and uses this knowledge for creating profitable business. Acts as a source of expertise for others in own product/business area. ONGOING RESPONSIBILITIES: Maximize revenue potential of existing accounts, Develop new accounts, Meet or exceed personal quota, VAR/account briefing, development and motivation, Develop and enhance assigned business/relationships, Channel and account management and support, Lead demand creation - at the end-user and or channel. Competencies Understanding Business , Analyzing , Persuading & Influencing , Presenting & Communicating , Apply Knowledge, Understanding &Expertise , Planning & Organizing , Internet security and Firewalls , Technology knowledge

Key Accounts Management Sales Management Relationship Management Merchandising and Promotions Management Retail Development Market Share Management New Product Introduction Management Team Leadership

- Distributor Management - Route to Market Management - Retail Management - Sales Management - Merchandising and Promotions Management - New Products introduction - Key Accounts Management

Senior Leadership Management Program, Organizational Leadership

Developing Self Awareness, Analysis of Business Problems, Decision Making, Coaching, Strategy Formulation, Personal Leadership Strategy.

Ba, Economics

Activities and Societies: - AISEC Member - Economics Club Member