Primary Duties and Responsibilities:- Develop, manage and implement holistic SEO strategies.- Work with the management team to ensure SEO best practices are properly implemented.- Partner with developers and content specialists to promote SEO best practices.- Pro-actively analyze SEO performance and conducts ongoing technical audits, identifies technical limitations, analyzes site health and recommend and implement strategies.- Identifies opportunities and analyze key performance indicators in the marketplace to improve search visibility, and consistently improve engagement resulting in qualified traffic through organic search.- Analyze, strategize, implement, monitor, and report ongoing SEO efforts to stakeholders on ensuring that business goals are met.- Leverage dashboard data and reports to evaluate the degree of success of SEO efforts to develop and recommend SEO initiatives and campaigns.- Execute tests, collect and analyze data and results, identify trends and insights in order to create monthly, quarterly and yearly SEO strategies.- Determine scope of new SEO projects in coordination with business objectives to optimize existing content and uncover new opportunities.- Perform content gap analysis and create recommendations in coordination with elements and structure of websites and web pages.- Implement and administer SEO functional requirements for XML sitemaps (video, news, and standard), robots.txt, canonicals, taxonomy, and schema).- Monitor and evaluate search results and search performance across the major search channels (Local, Universal, Voice, Image) in order to improve rankings.- Monitor, analyze, and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.- Create and optimize local map listings on Google My Business and citations.- Define requirements, tasks, acceptance criteria and resources associated to SEO strategy.- Keep pace with industry trends and development.