Leading Edulytic as the Head of Digital Marketing, I drive the strategic direction and operational excellence of our international student recruitment initiatives. I am dedicated to connecting students with top educational institutions worldwide and fostering global educational opportunities. Passionate about empowering students through education, I thrive on the opportunity to make a meaningful impact in their lives. Let's connect to explore ways to enhance international student recruitment and create transformative educational experiences.

Leading a full-service digital marketing agency, I drive impactful strategies and deliver exceptional results for our clients. With a focus on growth and brand presence, I lead a talented team in executing innovative digital marketing campaigns across various channels. Let's connect to discuss how we can elevate your brand's digital presence!

I initially joined Arro Money trading name of Marq Millions Ltd, Arro Money was later acquired by eToro as part of their expansion into banking services in the UK. • Completing actions that will ensure the successful delivery of the marketing strategy.• Researching competitors, customers, data, and marketing systems.• Analysing the effectiveness of external/internal communications and marketingcampaigns, and suggesting ideas for improvement.• Monitoring the effectiveness of digital campaigns (SEO, Social, PPC).• Using CRM management systems to maintain, manage, and interpret customer data.• Developing and updating target customer personas.• Continually look for opportunities to develop the reporting offering and standardisereporting across the business.• Periodically producing reports that provide insights into products, marketing methods,and environments that can contribute to the marketing and business strategies.• Creating striking graphic visuals and presentations for analysis reports.• Contributing to supplier management - sourcing, ensuring competitive pricing, andmonitoring quality deliverables.

• Understanding RACO’s methodology, audit approach, and tools• Understanding client’s accounting and operating procedures• Establishing a working relationship with client’s personnel• Performing bank reconciliations, salaries and expense vouching