Dani Smart Email & Phone Number

Richland, Wa

Brand development and implementation for a multi-generational, local, family-owned brokerage that has served the Tri-Cities area for over 45 years. Development of marketing strategies for independent brokers working within a consolidated, cohesively-branded brokerage. Marketing research development regarding demographics, reach, audience, client preference, and market realities. Maximizing social media, web, print, direct mail, signage, and media outlets within strategic marketing plans to increase sales and education regarding commercial and residential real estate within our region as well as nationwide. Property, individual, and event photography.

Richland/Kennewick/Pasco, Washington Area

The NW Regional Food Hub is a collective of small farmers and small business owners who sell through a collective retail space and online farmers' market throughout the year. This is a great way for farmers to stay connected with customers throughout the year in a manner that allows for them to maximize sales without losses to traditional retail mark-ups and loss for unsold stock. Farmers are able to bottle, pick, bake, and produce only what is ordered and then deliver pre-sold orders allowing them to concentrate on maintaining the sustainable farming and producing practices that makes their products superior in the market.

Richland/Kennewick/Pasco, Washington Area

Development of a highly successful market for area farmers and small businesses that was sparked by a single client’s need for an online ecommerce presence. Individual brand development for each of our 75+ small businesses within a strategic, longterm marketing plan for a consolidated business that addressed both buyer and seller demographics and needs. This was completed while working with an all-volunteer workforce and a minimal, cooperative marketing budget. Extensive use of social marketing, cooperative print and online advertising, signage, target marketing, event planning and promotions, broad-based target media buys, incentive programs, POS development and implementation, small and large group presentations, quarterly and annual reporting. Comprehensive product development from concept through industry licensing, packaging (photography, labeling, design), branding, pricing including UPC application and utilitzation, user testing, documentation, sales, customer support and longterm product lifecycle planning.

Greater Seattle Area

Organization, management, and control of all IT-related resources and activities for the Corporate Marketing Department at The Seattle Times. Development and administration of the department’s strategic planning and all related IT plans consistent with the short-term and long-term business plans, strategies, and goals. Establishment, coordination, monitoring and reconciliation of annual goals and objectives, expense and capital budgets and expenditures, and project implementation schedules for the department. Expertise in taking complex marketing research and strategies and utilizing technology to maximize reach. Projects: Development and implementation of The Seattle Times Corporate WEB site. http://www.seattletimescompany.comDevelopment and rollout of Corporate Image Server – Storage and organization of over a terabyte of image files and digital resources.Management of online presentation projects – Development and implementation of various methods for hosting and distributing presentations to single and multiple remote contacts. Management of ongoing communication mechanisms to maximize presentation opportunities. Utilization of various software and workflow tools including FTP, email, CGI backed forms, hosted QuickTime and Movie presentations, etc.

Greater Seattle Area

Management of user support for approximately 180 systems used in a fast-paced, multiple-deadline orientated publishing environment. Systems administration, contracts management, workflow analysis, project design and implementation, database design and implementation, budget management and projecting. Management of software support for OS, Microsoft Office, InDesign, QuarkXPress, Illustrator, Freehand, Pagemaker, ATM, Acrobat, BB Edit, various mail clients including cc:Mail, Outlook, Outlook Express and Entourage, Netscape Mail, Eudora, Claris E-mailer, PINE, various browsers, diagnostic software, utilities, and drivers. Software troubleshooting for conflicts, font issues, driver problems, plug-in conflicts, and errors. Management of hardware support including troubleshooting, spec’ing and installing upgrades including processor upgrades, RAM, hard drives, cards, removable media (both internal and external), peripherals (SCSI, fast SCSI, USB and Firewire). Server installation and maintenance including backups, file servers, centralized software repositories, Key Server, and centralized virus protection. Daily on-call, pager, and on-line support.

Richland/Kennewick/Pasco, Washington Area

User support for a mixed platform of PCs, Macintosh, and UNIX systems.Database development/troubleshooting/management: Use of Filemaker to develop specific relational databases to be used by cross platform and cross-disciplinary groups. Desktop Publishing: Production of brochures, posters, manuals, flyers, and presentation materials. Macintosh and PC set-up and configuration. Development and implementation of training materials, classes, and manuals for supported software: Specifically Microsoft, Claris, Adobe, and Aldus products. HTML development.

Education record

Education record

Graphic Arts

Education record