Dani Streb Email & Phone Number

Boulder, Colorado, United States

United States

Collaboration and an open mind were key to achieving successful design solutions at Øuterkind. As part of the creative team, I produced compelling visual assets for a number of channels - social media, digital advertising, experiential/event marketing, and even packaging.

Boulder, Co

As a designer in the Marketing Dept., I focused on creating content that strongly represented the brand's voice. This content included web graphics for spyder.com, email & social media assets, packaging & hangtags artwork, large format retail graphics, advertising layouts, and more. The creative assets our team produced needed to spread brand awareness, as well as promote interest in our products, stories and lifestyle. In addition to my daily projects, I worked closely with our creative director to ensure the work was fresh and relevant by researching current design and marketing trends.

I was responsible for the design and layout of all Cat® Workwear marketing materials including seasonal catalogs, supplemental collateral for the collections, email campaigns and e-blasts, and sales presentations. My consistent communication with our Sale Team ensured all projects and requests were fulfilled successfully. I was also responsible for content creation such as product photography in-studio and on-location.

I lead the graphics and textiles art direction for Cat® Lifestyle Apparel Womens collections. Additionally, I designed graphics for the Workwear and Kids collections. Apart from my creative responsibilities, I provided communication between the design department and apparel manufacturers, ensuring the artwork was executed accurately on the product.