Daniela Szabluk Email & Phone Number

United Kingdom

London, England, United Kingdom

• engaged and managed stakeholders across banners, aiming to scope/plan/conduct qualitative research with customers and colleagues.
• conducted generative and evaluative research, both remotely and in person, with customers and colleagues in the stores.
• led work to create standards and consistency in the Research Team's deliverable documents, research ops and workflows.
• joined Kingfisher and Imperial College London collaboration project to share the Design Research market's perspective with academic students.
• led research work in an L&D (Learning & Development) project, managing stakeholders and planning and conducting User Testing sessions with colleagues from UK, France, Romania and Iberia, aiming to assess the platforms.
• designed and conducted a business storytelling pilot program to upskill people in storytelling and visual communication techniques and cultivate a storytelling culture within the business.

England, United Kingdom

• worked in collaboration with designers and service designers to create a research repository to feed future projects.
• worked in collaboration with other researchers to review past research and identify gaps to feed a research roadmap.
• planned/conducted generative and evaluative qualitative research in collaboration with third parties.
• planned/conducted quantitative research.

Milton Keynes, England, United Kingdom

• worked with clients from government and private sectors (e.g. FSA, ORR, Anglian Water, Rolls Royce).
• performed all stages of UX Research processes, facilitating workshops, and applying discovery phases’ results in subsequent phases focused on UX Design.

Coventry, United Kingdom

• Post-doctoral Research Fellow and Lead Researcher for User Studies on WAYS Project (What Aren’t You Seeing?), funded by The Alan Turing Institute, at CIM (Centre of Interdisciplinary Methodologies).Achievements:
• cycle of remote interviews with Data Scientists and Visualisation Designers
• full UX Research report with data visualisation workflows mapping and insights for developing tools that enhance people’s capacity to visualise data

Porto Alegre Area, Brazil

• Tecnopuc CriaLab is the creativity lab from PUCRS' Science and Technology Park. My role was to work at long-term Hewlett-Packard projects (digital/material products, and services), and short-term projects for other.
• project leader in 5 long-term HP Inc. research projects;
• project leader in a multinational UX research project (including conducting research in Brazil, Germany and France)
• creation of innovative models and practices for executive UX Research reports, aiming to disseminate research results globally within the company;
• direct interface with developer teams to co-create solutions based on UX Research results;
• publication on HP UX Summit 2018, reporting a user-centred research method created in partnership between HP Inc. Brazil R&D Center and Tecnopuc Crialab.

Porto Alegre Area, Brazil

• Achievements:
• develop alternative research methods using low-fidelity prototypes in immersive ambient;
• gather multiple organizational levels in co-creation workshops;
• conduct multiple user research projects (applying methods like interviews, shadowing, focus group, cultural probes, user journey, usability tests, and others);
• deliver executive reports with design principles and product recommendations

• Uniritter is a private higher education institution in Porto Alegre, Brazil.Achievements:
• Lectured UX, ubiquitous technology and IoT on the UX Design Postgraduate Course;
• Lectured user research methods to be applied by students in their projects;
• Mentored students to undergraduate thesis.

Porto Alegre Area, Brazil

• Faculdade Senac Porto Alegre is a private higher education institution in Porto Alegre, Brazil.Achievements:
• Mentored students’ teams to research projects, digital design projects and undergraduate thesis;
• Developed final year projects’ programm, connecting students and advisors;
• Elected honoured lecturer by students in 2015 and 2016.

Porto Alegre Area, Brazil

• Casza Design+ is a design studio focused on creating expressive and meaningful designs to branding, graphic design and visual communication.Activities and responsibilities:
• establishing relationships with customers
• planning and executing design projects
• presenting results to customers and stakeholders

Porto Alegre

• Uniritter is a private higher education institution in Porto Alegre, Brazil.Activities and responsibilities:
• lecturing design principles, design methodologies, research methods, and branding
• mentoring students to design projects
• mentoring students to undergraduate thesis

Doctoral, Design And Technology

Doctorate thesis: "Brand identity project for micro and small businesses: an exploratory toolkit to support briefing and immersion phases".

Master, Design And Technology

Master thesis: "The project team's professional skills in web applications development", 2011. Advisor: Prof. Dr. Tânia Luisa Koltermann.

Graduate, Graphic Design

Master thesis: "Playland: web portal for children education and entertainment", 2008. Advisor: Prof. Dr. Heli Meurer.