Oversee strategy across public digital channels including social media, email and our website. Develop, design and execute paid digital brand and fundraising campaigns. Provide communications support to the team focused on partnerships and fundraising.

Responsible for the daily communication with social communities and developing digital content to tell stories that inspire, engage, and educate about the impact of SCA's youth in conservation. Manage the content strategy and execution for social media, blog, and AdWords.

-- Build and execute social media marketing ads worth thousands of dollars each month, for various clients.-- Oversee development, execution, and measurement of social media strategy for various clients in the events and association industry.-- Collaborate with the accounts team and external clients to develop social media paid and organic marketing campaigns and strategy.-- Provide monthly social media reports for clients, and utilize those metrics to determine future tactics.-- Write and edit copy to maximize click through and engagement on all stories posted to Facebook, Twitter, Instagram, and LinkedIn.

-- Edit copy to maximize click through and engagement on all stories.-- Build collaborative relationships with experts, leadership, and staff at all levels of the organization to highlight NRDC’s personality through Snapchat and Instagram.-- Increase audience size and engagement of NRDC's Instagram and Snapchat communities. Built Instagram community from 57,000 followers to over 107,000 followers in a little over a year.-- Create compelling and engaging stories using Snapchat and Instagram Stories, while analyzing metrics to increase retention. -- Advise and write social media content for Lands, Wildlife, Oceans, and Energy teams to support program and communications goals.-- Develop and implement strategy and cross-departmental processes for emerging technologies (Snapchat and Instagram).-- Design measurement, analytics, and reporting systems for emerging technologies.-- Serve as the expert in emerging technologies on social media and staying current in a rapidly evolving environment. Compile best practices and guidance.-- Analyze content performance across social media to identify trends and strategic opportunities.-- Coordinate the creation of platform-specific content with our production teams, including text, photo, video, and interactive.

Responsible for the daily communication with social communities and developing digital content to make USFWS priorities, goals, and conservation work more accessible. Keeping wildlife relevant.Social Media and Digital Content-- Execute the daily posting and engagement with social media communities on the national FWS Facebook and Twitter accounts. Support posts to Instagram, Pinterest, and LinkedIn.-- Write social media, blog, and web content related to External Affairs initiatives and other FWS communication priorities. -- Work with social media staff in other programs and regions to provide guidance and coordinate the use of social media accounts. -- Maintain the social content calendar with upcoming events, decisions and opportunities for new content. -- Provide input on how to communicate complex natural resource issues to the public via social media.-- Enforce community guidelines for discussion in social communities, ensuring a respectful place without insults, personal attacks, and bullying. -- Document public reactions to FWS announcements and other activities through analysis of social media data. Recommends action if necessary and as appropriate. -- Respond to questions and comments received through social media, by researching and answering questions for the public (and coordinating with other External Affairs staff). Multimedia: Photography & Video-- Create graphic elements using digital photography tools and Photoshop for use on social media. -- Support photography and videography projects for events. -- Operate digital signage system for employee communication in headquarters building. -- Assist Multimedia Production Specialist with live webcasts, including video camera operation, operating software, and event logistics.

-- Utilize social media networks to engage, inspire, and educate communities about wildlife and nature, providing NWF with a consistent voice. -- Writing daily copy and posting to social communities (Facebook, Twitter, Google+, Pinterest, etc.). -- Monitor, track, and respond to customer service requests that come in through various social networks.-- Compile, edit, research, and write content for posts on NWF's blog (Wildlife Promise).-- Develop & maintain relationships with regional offices, affiliates, and social supporters. -- Train & support staff on social media topics, and manage social administrators for all NWF sub-pages.-- Listen to conversations within NWF social communities, broader social communities, in the news, and from RSS feeds, and respond accordingly.-- Analyze insights from social networks, and Google Analytics, to make decisions on social strategy and implementation.-- Built a community of 130,000 to over 900,000 on Facebook - and from 150,000 to over 350,000 on Twitter. Growth on Instagram from 6,000 followers to over 30,000.

-- Researched and wrote instructional materials, developed curriculum for Inventions, Literacy, and Team-building classes.-- Led students on field education lessons and camping trips.-- Aided student learning through small group instruction in the classroom (Math & Science).-- Provided individualized attention for struggling high school students.-- Led youth in outdoor field education, on service-learning projects, and facilitated experiential learning in the outdoors.-- Acted as a role model and disciplinarian for high school youth and managed conflict-resolution. -- Camped with students on up to four, 8-day trips in a wilderness setting.

-- Collaboratively managed and coordinated update of web-content; responsible for content-related protocols to keep web site up-to-date.-- Ensured ongoing improvement of website, including phased updates and redesigns.-- Managed creation, production, and dissemination of printed publications and materials for education, development, and administration purposes.-- Performed A/B testing to optimize email sends.-- Reported email metrics and provided recommendations based on web analytic results and A/B testing.-- Worked with the Communications Director to maintain standards for program publications, webpages, and social media content.-- Drafted, formatted and sent e-mail blasts and managed the relationship with third party database host (Salsa Labs). -- Responsible for monitoring of press, news, video, radio, and other media mentions and compiling a weekly report.

-- Designed programmatic and curricular goals for the after-school program focused on the environment, natural history, and outdoor living.-- Aligned activities and lessons to the science content and process skills outlined in the National Education Science Standards.-- Implemented a structure to develop an enriching, fun, and safe environment.-- Taught hands-on lessons and guided exploration of environmental topics and outdoor skills.-- Addressed disciplinary issues, conflicts, behavioral misconducts, and safety concerns.-- Attended the Beyond School Hours National Education Conference in San Francisco.

-- Developed and implemented strategic marketing plans for key service offerings, including digital marketing, social media, advertising, public relations, and traditional marketing.-- Researched consumer behavior to understand changing trends affecting preference, attitude, and buying patterns to meet client needs.-- Produced a demo video for use on the website and promotional DVDs handed out at tournaments.-- Curated and created content for a weekly e-newsletter to current and potential clients.-- Coded and designed the website, e-mails, and all online marketing initiatives.-- Designed and produced a variety of official marketing collateral including brochures, print ads, posters, fliers, mailers, and other promotional materials.-- Initiated social media presence for the company on major networks (Facebook, Twitter, etc.) and acted as community manager, engaging with clients online.

-- Coached middle school and high school basketball players during 1 hour sessions. -- Types of training included basketball skill development, speed and agility, small group, and team.

-- Supervised a crew of high school students 24 hours a day, 7 days a week, in conservation work, camp life, recreation, and environmental education lessons. -- Managed an approved budget and purchasing for all crew and project needs.-- Designed environmental education opportunities and lessons, including a field trip to a local farm where we explored beehives.-- Facilitated crew operations: food planning/purchasing, tools & equipment, work schedule.-- Managed the relationship with our agency partner, the National Park Service.-- Completed reporting and documentation before, during, and after the session.

-- Selected as the regional ambassador for MiCoach products, responsible for the sales training related to MiCoach products in all local stores.-- Assisted in monitoring and achieving store KPIs.-- Supervised sales floor operations, drove sales and ensured high level of customer service.-- Assisted with inventory and stock.-- Stayed up to date on Adidas products and technologies in order to answer customer questions and encourage sales.

-- Co-led crew of 16-19 year olds throughout conservation projects, camp life, and recreation trips. -- Prepared and taught daily education lessons based on NYC's Nationally Accredited education curriculum (SEED), which incorporates environmental education, life skills development, backcountry living, and job readiness. -- Responsible for efficiently completing conservation projects to high standards by training, working with, and supervising crews of ten teenage youth 30-40 hours/week. -- Delegated responsibilities to crew members, supervised camp operations, maintained crew discipline, resolved conflicts, and established crew morale. -- Completed professional documentation of time sheets, daily and weekly reports, corps member and peer evaluations, incident reports, and other administrative duties as needed.-- Managed petty cash, gas cards, and emergency communications equipment.-- Ensured the physical and emotional safety of program participants at all times. -- Transported crew and equipment safely in NYC’s fleet vehicles (15 passenger vans and small buses).

-- Communicated with business partners to enforce logo compliance.-- Designed and implemented an online Orientation Guide for new partners.-- Collaborated with regional managers to write partner summaries published in the ArcNews newsletter.

-- Analyzed advertising options and made recommendations to the Executive Director.-- Authored press releases & assisted with event planning to gain publicity and increase visibility of the organization in the community.-- Designed advertisement published in Inland Empire Family Magazine.

-- Performed inventory and cash reconciliation.-- Supervised 2-3 employees daily, and trained new employees.-- Offered exceptional customer service to guests.