Using Facebook Ads Manager to run ads on Facebook and InstagramUsing TikTok Ads Manager to run ads on TikTokUsing Microsoft Excel to make pivot tables and generate insights based on metrics like Cost Per 1000 Impressions, Click through Rate, Return On Ad Spend, Conversion Rate and Cost Per PurchaseUsing Slack, Asana, monday.com and loom to keep track of all the tasks and follow up with the relevant stakeholdersPitching creative concepts to brands based on historical performance and competitor analysis Managing a portfolio of brands with a media spend of greater than $600,000 per monthUsing Shopify, Google Analytics, Microsoft Bing, Pinterest & and Excel to make weekly, monthly and quarterly reportsUsing tools like Google Looker Studio and Funnel to create automated performance dashboards demonstrating key metrics

Worked on App OptimizationWorked on keywords and Google search optimizationWorked on social media calendarsWorked on social media optimization

Social Media Management - Facebook, Instagram, TwitterPerformance Marketing - Facebook Ads, Google Ads, Google AnalyticsContent Creation - Google TrendsBusiness Development - Internship and Brand Ambassador Program, Referral & Loyalty ProgramSEO - Ahrefs, Buzzsumo, Ubersuggest, Google Keywords Planner, Google Search ConsoleBranded Partnerships with Imtiaz, SWVL, EBM and Find My Adventure

Leading a workforce of 20 people to achieve Sales, Stock Days and Compliance targets

Learning how sales and operations combine to create valueApplying my existing knowledge to creative additional value

Assessing the viability of launching a media channel for children by studying potential target markets and calculating expected profitability

Devised a pricing strategy for numerous product categories based on expenses and consumer behaviour

• Managing the Facebook pages which mainly included content posting and customer service

Analyzed the perceptions of Mobilink users and non-users in the B2B segment through interviews Proposed recommendations to the sales department so that it could tackle the growing influence of Zong

Looked at the marketing plan of IIIB certification and made changes as per required.Worked for a monument for Meezan Bank. Designed it, made the costing plan and then presented it in front of the Head of Departments of Product Develpoment & Shariah Compliance and Learning & Development.Gauged the potential of introducing Islamic financed projects in IBA by making a questionnaire and then getting it filled from the students of IBA.