Dani Zuniga Email & Phone Number

Los Gatos, Ca, Us

Los Angeles, Ca, Us

Redwood City, Ca, Us

Creating a world-class product organization across EA by creating product management learning programs and managing product managers embedded on: Star Wars Galaxy of Heroes, Design Home, Golf Clash, Covet Fashion, FIFA, FIFA Mobile, Apex Legends, Apex, Battlefield Mobile, and Plant vs Zombies 2.Applied Skills:• Strategic Leadership• Team Development and Mentorship• Stakeholder Management• Product Strategy and Roadmapping• SQL, Snowflake• Looker, TableauKey Achievements:• Led a team of 7 product managers, focusing on strategy, execution, and feature development.• Managed centrally embedded product managers who contributed over $1M in uplift.• Continually mentored 3-6 product managers of all levels across EA mobile.• Launched EA Mobile's Product Academy, cultivating skills for 80+ product managers.• Launched EA's first Product Management Internship, filling 11 open roles with diverse talent.• Co-Developed an unbiased hiring process that achieved 65% underrepresented talent in its first year. The following year the updated process hired an intern class that was over 50% female identifying.• Created EA Mobile's Data Level-Up course, educating 30+ product managers on data mastery.• Crafted a cross organizational roadmap with 80+ critical and required systems and features.• Advised M&A teams as a product expert, providing strategic insights for acquisitions.• Optimized early funnel as an expert PM, boosting conversion and engagement through data.• Developed P&Ls and forecasting tools, establishing best practices in financial planning.

Palo Alto, Ca, Us

Spearheaded innovative experiments to redefine operational processes that both increased top line revenue and reduced the cost to generate revenue.Applied Skills:• Cross-Functional Leadership• Problem-Solving and Crisis Management• Strategic Planning and Execution• Change Management• A/B Testing (Confidence Interval and Bayesian)• SQL, Hive QL• PythonKey Achievements:• Led an early funnel intervention to stabilize 'Game of War' and 'Mobile Strike' revenue.• Transformed a live ops team, by enhancing teamwork, and cutting errors, resulting in an additional $100M+ in revenue.• Managed a live ops calendar that oscillated four economies and was robust to externalities.• Aligned 4 engineering teams to a multi-product lifecycle tool, streamlining operations to 1 operator per game.• Identified and resolved a key SDK error, averting a $500k daily loss at launch.

Palo Alto, Ca, Us

Directed the implementation of data science and analytics initiatives into the product, establishing a robust framework for analysis, modeling, and iterative improvement.Applied Skills:• Data Strategy• Product Development• Organizational Adoption• Cost Management• SQL, Vertica, Hive QL• Machine Learning ApplicationsKey Achievements:• Transformed generic KPIs into business-outcome KPIs, aligning data with strategic objectives.• Set objectives and requirements for data infrastructure, enhancing data access and reporting.• Integrated into a 50-person data platform team to migrate data infrastructure and reporting.• Collaborated with DevOps to use analytics for cost and scaling estimates for backend systems.• Led KPI reviews critical for approving game launches, validating features with data.• Led the development of a Multi-Armed Bandit, improving decision-making.

Palo Alto, Ca, Us

Managed team of analysts who collaborated closely with the data platform team to develop self-service analytics tools, and lead pivotal analyses for the launches of 'Game Of War' and 'Mobile Strike'.Applied Skills:• Analytics Leadership and Innovation• Data Visualization and Reporting• Team Management and Collaboration• Technical Solutions Implementation• Rapid Issue Resolution• SQL, Vertica• Cohort AnalysisKey Achievements:• Led A/B testing, boosting Day 1 retention performance by 33%, key for a successful 'Game of War' launch.• Crafted soft launch testing plans with key KPIs, enabling a data-informed Go-To-Market.• Managed 14 analysts in game and marketing, enhancing teamwork and holistic analytics.• Built a first of its kind cohorted reporting system at MZ, enabling ROAS assessment.• Collaborated on a solution to de-dupe players across devices, enhancing data accuracy.• Integral in merging Vertica and Tableau at MZ, enabling self-service reporting.• Key contributor in business and feature reviews, offering data backed insights.• In 4 hours identified the cause of a major purchasing issue, averting losses at the rate of $36k per hour.

Founded BitPollen, a data, analytics, and personalization startup, shaping its vision and guiding its mission.Applied Skills:• Entrepreneurial Leadership• Stakeholder Engagement• Product VisionKey Achievements:• Set startup direction with thorough market research and competitive analysis.• Managed all external efforts, from marketing and fundraising to developing partnerships.• Oversaw an external engineering team, steering product development and tech innovations.Founder - AyumusoftOct 2008 - Sept 2011, San Francisco, CALed Ayumusoft to the forefront of mobile and social gaming, launching innovative games shortly after the App Store's debut.Applied Skills:• Creative Vision and Execution• Strategic PositioningKey Achievements:• Led a lean studio to create two early iPhone games post-App Store launch.• Launched a Facebook game demonstrating strategic market entry and innovation.

Ayumusoft was a member of the first class of Yetizen. Originally a social games developer, Ayumusoft was building cross platform games that connected players across games. Urged by mentors in the program to pivot because "Your secret sauce is bigger than games", Ayumusoft reformed as BitPollen in Oct 2011.

Led Ayumusoft to the forefront of mobile and social gaming, launching innovative games shortly after the App Store's debut.Applied Skills:• Creative Vision and Execution• Strategic PositioningKey Achievements:• Led a lean studio to create two early iPhone games post-App Store launch.• Launched a Facebook game demonstrating strategic market entry and innovation.

Us

Championed data-driven strategies and led a development team at Mighty Play.Applied Skills:• Data-Driven Decision Making• Partnership Management• Cross-Functional Team LeadershipKey Achievements:• Led an 8-person external development team.• Developed a content management system.• Handled key external relations with contractors, ad partners.

Laughing Ear was a full service audio services group. Providing sound design, integration, composition, mixing, audio programming and consultation.

Santa Cruz, Ca, Us

Starting out as a sound designer in 2003. I quickly be came the Audio Lead, setting the direction for game audio at Santa Cruz Games from 2004-2006.Beyond audio I worked closely with programmers, producers, and external resources from pre-production to gold, developing implementation pipelines, managing schedules and test teams.