Design product architecture and go-to-market strategy for enterprise projects and opportunities.

Driverbase is an automotive marketplace that provides drivers with personalized vehicle recommendations and connects them to local inventory from thousands of highly rated dealerships.• Designed, trained, and authored patent for a vehicle recommendation engine which achieved top Google rankings for phrases such as “which car should I buy”.• Executed the product specifications and front-end software engineering to launch an online vehicle marketplace which scaled to 1 million vehicles listed.• Built go-to-market strategy, deployed digital marketing campaigns with 20%+ engagement and established all customer relationships.

Proprietary data provider for location based targeting and attribution. 65+ employees.• Ensured successful integration by working on site in Boston following acquisition of Transparency.ai.• Responsible for marketing attribution platform partnerships with all key accounts.• Designed go to market strategy for new proprietary demand generation product.

Leading marketing attribution platform in automotive. 15+ employees.• Designed machine learning capabilities that optimized marketing investments by linking online audience impressions to the actual revenue and profit generated from a specific offline transaction.• Scaled platform to analyze 50B+ audience records and 25MM+ transactions for 5,000+ dealerships.• Managed relationships with Cargurus, Cars.com, Carvana, Cox, Trader.ca, and Berkshire Hathaway.• On August 1st, 2017 Transparency.ai was acquired by Semcasting Inc. of Boston, MA.

Leading technology platform in automotive. 2,300+ employees.• During acquisition of Dealer.com, executed key initiatives related to the business integration.• Designed, implemented, and managed the rollout for a new CRM (Salesforce Sales & Marketing Cloud).• Developed a digital advertising budget allocation algorithm to identify an optimal advertising mix.• On October 1st 2015 Cox Enterprises, Inc. acquired DealerTrack [NASDAQ: TRAK] for $4.2B.

Leading digital marketing platform in automotive. 800+ employees.• Built and led a 120-person account management division based out of Dealer.com’s Burlington Vermont Headquarters, Los Angeles California office, as well as regional field locations.• Division managed all client accounts including Acura, Audi, BMW, Chrysler US, Jaguar, Kia, Land Rover, Subaru, and Volvo. Supported partnerships with Google, advertising agencies, and data providers.• Sponsored initiatives to grow revenue and EBITDA over 60% per year.• Recruited, onboarded, and trained 300 Digital Advisors to scale Dealer.com's customer experience which also produced a robust pipeline of 150+ internal employee promotions to key roles.• Dealer.com was acquired on March 3rd 2014 by DealerTrack [NASDAQ: TRAK] for $1.15B.

Academic internship at the leading action sports equipment provider. 500+ employees.• Performed financial analysis needed for monthly reporting of international revenue and expenses

• Led IT services team that supported a 5,000+ user network.• Provided end user hardware and software helpdesk support, security services, and new user onboarding.• Developed internal applications, including proprietary automated payroll solution for campus employees.