Dan Jackson Email & Phone Number

Burlington, IA, US

Pleasanton, California, US

Design product architecture and go-to-market strategy for enterprise projects and opportunities.

Colchester, VT, US

• Driverbase is an automotive marketplace that provides drivers with personalized vehicle recommendations and connects them to local inventory from thousands of highly rated dealerships.
• Designed, trained, and authored patent for a vehicle recommendation engine which achieved top Google rankings for phrases such as “which car should I buy”.
• Executed the product specifications and front-end software engineering to launch an online vehicle marketplace which scaled to 1 million vehicles listed.
• Built go-to-market strategy, deployed digital marketing campaigns with 20%+ engagement and established all customer relationships.

North Andover, MA, US

• Proprietary data provider for location based targeting and attribution. 65+ employees.
• Ensured successful integration by working on site in Boston following acquisition of Transparency.ai.
• Responsible for marketing attribution platform partnerships with all key accounts.
• Designed go to market strategy for new proprietary demand generation product.

San Francisco, CA, US

• Leading marketing attribution platform in automotive. 15+ employees.
• Designed machine learning capabilities that optimized marketing investments by linking online audience impressions to the actual revenue and profit generated from a specific offline transaction.
• Scaled platform to analyze 50B+ audience records and 25MM+ transactions for 5,000+ dealerships.
• Managed relationships with Cargurus, Cars.com, Carvana, Cox, Trader.ca, and Berkshire Hathaway.
• On August 1st, 2017 Transparency.ai was acquired by Semcasting Inc. of Boston, MA.

North Hills, New York, US

• Leading technology platform in automotive. 2,300+ employees.
• During acquisition of Dealer.com, executed key initiatives related to the business integration.
• Designed, implemented, and managed the rollout for a new CRM (Salesforce Sales & Marketing Cloud).
• Developed a digital advertising budget allocation algorithm to identify an optimal advertising mix.
• On October 1st 2015 Cox Enterprises, Inc. acquired DealerTrack [NASDAQ: TRAK] for $4.2B.

Sandy Springs, Georgia, US

• Leading digital marketing platform in automotive. 800+ employees.
• Built and led a 120-person account management division based out of Dealer.com’s Burlington Vermont Headquarters, Los Angeles California office, as well as regional field locations.
• Division managed all client accounts including Acura, Audi, BMW, Chrysler US, Jaguar, Kia, Land Rover, Subaru, and Volvo. Supported partnerships with Google, advertising agencies, and data providers.
• Sponsored initiatives to grow revenue and EBITDA over 60% per year.
• Recruited, onboarded, and trained 300 Digital Advisors to scale Dealer.com's customer experience which also produced a robust pipeline of 150+ internal employee promotions to key roles.
• Dealer.com was acquired on March 3rd 2014 by DealerTrack [NASDAQ: TRAK] for $1.15B.

Burlington, Vermont, US

• Academic internship at the leading action sports equipment provider. 500+ employees.
• Performed financial analysis needed for monthly reporting of international revenue and expenses

Colchester, VT, US

• Led IT services team that supported a 5,000+ user network.
• Provided end user hardware and software helpdesk support, security services, and new user onboarding.
• Developed internal applications, including proprietary automated payroll solution for campus employees.

Master Of Business Administration (Mba), Finance, Entrepreneurship And Innovation

Bs / Ba, Economics / Business Administration | Computer Science Specialization

Bs/Ba, Economics / Business Administration | Computer Science Specialization