• Lead the development and execution of the marketing and communications strategy for Campus Services, ensuring alignment with the University's wider strategic objectives.• Manage a team of marketing and communications professionals, providing guidance and support to ensure successful delivery of projects and initiatives.• Develop and maintain relationships with key stakeholders, including senior leaders, academics, and external partners, to ensure effective communication and collaboration.• Oversee the creation and delivery of engaging content across a range of channels, including digital and print, to promote Campus Services' offerings and enhance the University's reputation.• Analyse market trends, competitor activity, and customer feedback to inform marketing and communications strategies and tactics.• Manage budgets and resources effectively to ensure projects are delivered on time and within budget.• Work closely with other departments within the University to ensure integrated and coordinated marketing and communications activity.• Champion the use of data and analytics to measure the impact and effectiveness of marketing and communications activity and use insights to drive continuous improvement.• Contribute to the development and implementation of wider University initiatives and projects, sharing best practices and collaborating with colleagues across the institution.• Member of Campus Services ELT

• Managing the Digital Marketing team• Assisting the Head of Marketing & Communications in executing strategic plans for digital marketing and communications• Directing the execution of digital marketing projects throughout the organisation• Sign off for web, social media, and paid media initiatives• Lead of all content, both existing and new, as well as optimising user experience• Leading digital marketing initiatives and fostering engagement, while establishing audience best practices and solutions• Providing analytical reports and assessments for digital marketing endeavours• Maintaining relationships and oversight of external partners, including web developers and agencies• Playing a vital role within the Senior Management Team

• Managing the development and execution of the charity's digital marketing and communications plan • Leveraging digital channels to convey the charity's core messages to both internal and external audiences • Devising digital marketing strategies in alignment with the charity's overarching Marketing Strategy • Collaborating with sales and marketing colleagues to strategise and implement web, SEO/SEM, database marketing, email, social media, and display advertising campaigns • Partnering with the Media Manager to elevate and oversee the charity's social media presence • Directing the relaunch of the charity’s website • Evaluating and reporting on the performance of all digital marketing campaigns, measuring them against objectives, recognising trends and insights, and optimising resource allocation and results • Pioneering creative growth approaches through digital marketing techniques • Cooperating with internal teams to forge and enhance user experiences • Work in collaboration with the sales and marketing function to formulate the charity's approach to visual storytelling through digital channels • Assessing the complete customer journey across various channels • Managing contracts with external suppliers relating to marketing and communications • Cultivating and enriching digital competencies among ExtraCare staff by facilitating training and learning opportunities

In addition to my responsibilities listed below as Digital Marketing Executive, my role as Senior Executive also included:• Leading on the SEO strategy implementation for websites across the group• Producing and issuing marketing & communication plans to support our product and service portfolio• Development of marketing campaigns to support the wider marketing strategy• Issuing regular reports to the Senior Leadership Team, reporting on the overall digital marketing performance against KPI's and identifying opportunities for optimisation • Leading on the promotion of our membership value proposition and communicating return on engagement to our existing clients • Leading on the implementation of our employee advocacy programme

• Manage and distribute external email communications across the group• Create and update engaging content for company websites across the group • Manage multiple social media channels across the group • End to end execution of paid campaigns (PPC)• End to end execution of paid social media campaigns • Monitor, analyse and report on campaign performance and data • Suggest and implement changes to refine and improve campaign performance that demonstrates a clear ROI • Monitor, improve and uphold websites SEO performance

• Build and uphold brand consistency across all digital channels• End to end execution of email marketing strategy • Manage all internal communications and engagement activity • Analyse, interpret and report on marketing campaign success demonstrating a clear ROI• Manage and maintain company websites (including design, copy and content)• Build brands online presence and engagement through blog posting• Creation of all marketing collateral (including digital and offline) • Coordinating of events• Prepare and proof any pitch/meeting collateral • CRM management (including the creation of marketing lists, segments and customer profiling) • Work collaboratively with various stakeholders across the business to ensure department goals are reflected within the overall marketing strategy • Conduct market research projects