Dan Crum Email & Phone Number

Trumbull, CT, US

New York City Metropolitan Area

Managing the full Owl Cyber Defense marketing team and strategy. Start to finish execution of plans against company goals, including campaigns, content, digital, product, and event marketing.

Danbury, Connecticut, United States

Planning and execution of all Federal product, events, business development, lead and demand generation programs.

Danbury, Connecticut, United States

Advanced to Senior Manager role, managing all Marketing strategies and activities across all channels, including campaigns, content, digital, and events. Supported by external creative and internal marketing operations team.

Danbury, CT

Managing the Marketing department at Owl Cyber Defense, including managing the marketing content strategy, creating engaging collateral, constantly improving the corporate website, collecting and analyzing metrics, designing engaging presentations and advertisements, and other marketing-related activities.

Ridgefield, CT

Managing the copywriting, designing, and editing of engaging marketing collateral, online and in-person messaging, presentations, email campaigns, and other corporate content.

Stamford, CT

Executed marketing programs, created email, web and booth messaging, wrote engaging collateral, designed and built automated marketing (drip/nurture) campaigns, and administered Salesforce CRM and Pardot platforms.

Performed freelance consulting for marketing firms, individuals and online. Advisement in Salesforce, marketing strategy, and copywriting.

Shelton, CT

Developed lead generation programs that increased sales by over $10 million/year.Created introductory and nurturing email campaigns with over 10% open rates and 2% conversion.Worked to redesign corporate image and branding, using website design and social media, increasing incoming leads by 200%.Wrote case studies, PowerPoint presentations and proposals.

Shelton, CT

Managed merchandising on DTC websites for over 40 top manufacturers and licensed brands.Increased conversions on popular items by 10 to 50%.Increased upsell and cross-sell conversions by 5 to 20%.In conjunction with design and development teams, created new product views, implemented consumer reviews, and website navigation.Wrote copy for product features.