Digital Leader for NCR Atleos Communications, Marketing and Public Affairs. Responsible for Digital (Website, Intranet, Customer Portal) and Marketing Operations (Analytics, Attribution, Automation).

The Senior Manager of Digital Marketing Operations is the leader and coach in supporting the delivery & operations of NCR’s digital vision. The role supports the enablement, refinement and scaling of NCR’s digital strategy, by creating and maintaining world-class experiences, while ensuring stability and reliability for NCR’s customers. This role requires a comprehensive understanding of digital marketing capabilities including CMS technology, eCommerce, SEO, Analytics and Marketing Automation.Responsibilities• Own the strategy, execution, support and ongoing maintenance for digital efforts to increase growth and customer engagement through NCR digital properties.• Partner with stakeholders to prioritize initiatives and ensure cohesive delivery and execution of digital customer experience and technology strategies.• Ensure best-in-class digital approaches and processes for the technology platforms supporting the Marketing organization, including AEM, Marketo, Audience Manager, Adobe Analytics, and our eCommerce platform.• Drive continuous improvement to meet changing market needs through a thorough understanding of emerging marketing technology standards.• Leverage data and customer insights to prioritize initiatives that create a great online customer experience, while maximizing revenue and cash flow through digital channels.• Develop digital customer engagement strategies that enhance our online presence and brand perception, and that drive customer acquisition, retention, and expansion.• Lead, mentor and remove roadblocks for the Digital Properties team to optimize internal and external resources, promote and foster continued education and personal growth.• Work with external partners, including consultants, agencies, and vendors to arrive at the most appropriate system or systems to deliver Digital Commerce.NCR Atleos AI Council Member representing Global Marketing

I work with CX Designers, Developers, Marketers, Product Owners, Consultants, and Creatives to make NCR's digital experiences better.This role is multifaceted, encompacing UX design and research alongside project management and content strategy. It also requires a deep understanding of the Adobe Experience Cloud martech stack with an emphasis on Adobe Experience Manager.Notable projects include:• NCR Knowledge Base Design & Platform Architecture• NCR.com Redesign AEM Platform Architecture• Oracle Eloqua Marketing Automation research and strategy• Enterprise e-commerce research and strategy

• Consulted with Marketing organization to iterate and improve NCR.com.• Established early processes based on user centered design and design thinking methodologies.• Began alignment planning with creative, content, and research organizations around best practice for digital.• Led page design research and layout for landing pages, page templates, content hub pages, etc.• Collaborated closely with development team throughout the design process.• Established roadmap for AEM modernization, including a move to editable templates, responsive layout, and usage of the style system.

Vernacular Labs is a Product Strategy & Design company. We help new and established organizations apply design thinking and UX principles to create and improve their offerings. Projects are kicked off with one of three specially designed sprint projects aimed to improve decision making and reduce costs.As a startup I handle business development, financial management, compliance, all while executing our mission.

Led UX Design for American Global Logistics• Conducted discover with stakeholders to establish persons and business requirements. • Applied user centered design methodologies to create iterative UI Design.• Rapidly iterated on design prototype using Sketch & InVision.• Collaborated closely with development team throughout the design process.• Delivered design assets to front-end development team for deployment.

Provide UX Research & Digital Strategy for various projects as a non-employee contractor. Worked across the company with multiple organizations including: Global Marketing, Venturing & Emerging Brands, Public Affairs & Communications, and Coca-Cola Bottler's Sales & Service.Led UX Research for Coca-Cola Product Facts Site Redesign• Conducted Initial User Research, developing principle User Journeys & Personas.• Applied quantitative web analytics data to qualitative user interviews.• Collaborated closely with our development team throughout the design process.• Rapidly iterated on design prototype using Sketch & InVision.• Recruited & screened targeted users for in-person usability evaluations.• Facilitated 20+ in-person interviews over one week.• Presented user testing findings a week after performing testing to cross functional team.• Worked with development, content, and seo/search to incorporate finding into design.Virtual Agent / ChatBot User Experience Research• Planned and performed contextual interviews on site.• Designed and deployed remote user testing with two target user groups.• Designed and deployed incentivised 1000+ participant online survey.• Applied AI & Machine Learning to determine user experience metrics.• Synthesized qualitative & quantitative research into actionable recommendations.• Presented findings to executive level project stakeholders.

Instructed UX Research and Design to a class of ten students over 20 classes.• Overhauled existing curriculum for each session• Managed learning through a balance of lecture, group exercise, and individual project work.• Provided one-on-one instruction as necessary, and detailed feedback on class assignments.• Recruited guest speakers to share experience as an UX/UI designer.

Led marketing, public relations and digital strategy for influential business organization. Worked with public, private and nonprofit organizations to develop and manage major issue advocacy campaigns. Developed and launched “Access Online” email newsletter increasing member engagement by 34%.

Managed media relations for Florida Senate Majority caucus and leadership. Built and managed in-house broadcast capable studio on $1500 budget. Analyzed and consulted on member digital media usage resulting in 32% increase in constituent engagement.

Established the first permanent digital strategy office for the Florida GOP. Developed agile processes to accomplish long term goals, requirements and responsibilities. Designed and managed digital assets. Increased Facebook page engagement 1800%.

Recruited and managed 15 member intern team. Complied and distributed all internal media monitoring. Improved reporting process design reducing errors by 25% and efficiency 200%.

~ Responsible for keeping the candidate on schedule~ Filmed, edited and uploaded all web video & photos~ Conducted background research for the candidate~ Managed all online communications~ Lead advance teams for through out campaignOur candidate was ultimately elected, receiving more votes than any other 2010 Florida Campaign.

~ Implemented more efficient data management procedure~ Planned website layout~ Trained new hires in data maintenance procedure~ Worked with developers to perfect website usability

~ Developed social media strategies for State and Local Party teams~ Staffed Statewide & National events as "Social Media Correspondent"~ Created organization and event collateral using InDesign and Photoshop~ Filmed and edited video for web~ Maintained direct communications with elected Republican State Committee Persons

~ Campaigned door to door, eventually managing my own volunteers~ Attended campaign rallies and debates~ Phone Banked with volunteers and candidate~ Advocated for candidate online through Facebook

~ Provided direct support to senior lobbyists~ Analyzed and tracked bills using Lobbytools~ Wrote summary reports on committee and legislator meetings