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I am currently open for select opportunities for Coaching, Instructing, Teaching, Consulting and Mentoring for Individuals, Organizations and Boards both on-site and remotely. Please message me for discussion, availability and rates.ACCOMPLISHED and AWARD WINNING EXECUTIVE in the TRAVEL, DESTINATION and HOSPITALITY INDUSTRY LEADING STRATEGIC PLANNING, TRANSITIONS, MARKETING, BRAND, GOVERNMENT and COMMUNITY RELATIONS, HUMAN RESOURCES, OPERATIONS, RETAIL, CULINARY, EVENTS, ANIMAL CARE and ENTERTAINMENT, with significant BOARD DEVELOPMENT, RELATIONS and LEADERSHIP. A record of consistent and sustained success leading $100M businesses, employing a diverse work force of more than 3,000 specialized individuals, hosting millions of guests annually. Leading to leadership service on many boards and numerous industry recognition awards including the prestigious Texas Travel Lifetime Achievement Award. Strategic, visionary, and results-driven senior executive with 30+ years of experience leading high-performing teams in the development and leadership of world-class organizations including operations, guest service, financial, retail, government relations, technology, marketing, and advertising strategies. Highly-respected in the travel and tourism industry for leading one of the nation’s most popular theme parks to record performance. Regarded as a decisive, critical thinking leader with ability to leverage business experience to develop and implement measurable, actionable, and sustainable initiatives. Excels at building lasting relationships and leading collaboration to advance organizational objectives with sound insight.
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Leader And Executive.Bradenton, Fl, Us
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Leader/Executive. Jan 2021 - PresentUnited States
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Board MemberPhillips Entertainment Inc Jan 2017 - PresentSan Antonio, Texas, United States -
President & CeoTexas Travel Industry Association Jan 2019 - Dec 2020Austin, Texas -
Chief Operating OfficerTexas Travel Industry Association Aug 2016 - Dec 2018Austin, Texas
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Executive DirectorTexas Commercial Airports Association Jan 2019 - Dec 2020Austin, Texas -
Chief Operating OfficerTexas Commercial Airports Association Aug 2016 - Dec 2018
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Board MemberTexas Parks And Wildlife Department Jan 2019 - Dec 2020Austin, Texas, United States -
Honorary CommanderLackland Air Force Base Mar 2012 - Dec 2020San Antonio, Texas, United StatesBusiness community liaison for the 337th Training Squadron USAF
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Marketing AdvisorTexas Governor’S Office Economic Development And Tourism Jan 2012 - Dec 2020Austin, Texas, United StatesAdvisor Texas Governor’s Office on Tourism related marketing plans and campaigns
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President & CeoSan Antonio Visitor Alliance Oct 2018 - Aug 2019San Antonio, Texas, United States
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President, Seaworld, Aquatica And Discovery Point San AntonioSeaworld Parks & Entertainment Aug 2004 - Feb 2016San Antonio, Texas, United StatesPromoted to lead and direct overall strategy and operation of a major theme park and water park.• Led all strategic planning and day-to-day operations for SeaWorld San Antonio and Aquatica in the highly competitive San Antonio tourism market, attracting ~2.5 million guests annually.• Held full P&L responsibility for the world’s largest marine life park and one of San Antonio’s major tourist destinations, spanning more than 300 acres, and employing a team of 500 full-time, and 2,500+ part-time/seasonal employees.• Set priorities and key objectives for 10 Vice Presidents of disciplines including Operations, Zoological, Culinary, Merchandise, Entertainment, Design & Engineering/Maintenance, Finance, Marketing, H.R., and Water Park.• Consistently achieved goals and objectives by demonstrating team leadership skills and executing strategic initiatives to reach aggressive business goals and operations excellence, while ensuring customer and employee satisfaction.• Successfully implemented $150 million in capital projects including two new parks (Aquatica and Discovery Point), rides, shows, animal attractions, green field development, infrastructure maintenance, and business tools and resources. -
Board MemberSan Antonio Sports Jan 2014 - Dec 2015San Antonio, Texas, United StatesParticipate as a member of the Board of Directors for San Antonio Sports specifically involved in youth sports development programs. -
Board MemberSan Antonio International Airport (Sat) Sep 2012 - Aug 2015San Antonio, Texas, United StatesParticipate in advisory stakeholder capacity on the San Antonio Airport Board with a primary focus on customer service, community relations and in terminal business. -
Board ChairMarch Of Dimes For Babies Jan 2014 - Dec 2014San Antonio, Texas, United States -
Vice Chairman Of The BoardSan Antonio Chamber Of Commerce Jan 2013 - Dec 2013 -
Chair Of The Board Of DirectorsSan Antonio Visitor Alliance Nov 2012 - Nov 2013
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Chair Of The Board Of DirectorsVisit San Antonio Oct 2006 - Nov 2011San Antonio, Texas, United States -
Chair Of The Board Of DirectorsSan Antonio Visitor Alliance Nov 2005 - Nov 2006
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Executive Assistant To The President | Corporate Director Of OperationsAnheuser-Busch Jan 2002 - Sep 2004Greater St. Louis AreaPromoted into dual role at Busch Entertainment Corporation Headquarters, to ensure achievement of corporate strategy.• Provided direct support to the President of the company in leadership and oversight of the strategic planning and day-to-day operation of 10 major theme and water parks, hosting 21 million guests annually with 23,000 employees.• Assisted in protecting the integrity and competitive positioning for brands including SeaWorld (3 parks), Busch Gardens (2 parks), Sesame Place, Aquatica, Discovery Cove, Adventure Island, Water Country USA. • Prepared, coordinated, and executed all executive meetings at the corporate offices and at the park regional locations.• Coordinated Operations disciplines in a matrix management organization with indirect leadership of V.P’s of Park Operations, directing best practices, SOPs, internal audit, and key performance indicators in the areas of water park operations, guest arrival, park security, environmental, health and safety, rides, shows, park quality and cleanliness.• Facilitated effective communications between Corporate Leadership Team and theme park operations team members. -
General Manager; Grant'S FarmAnheuser-Busch Mar 1993 - Jan 2002Greater St. Louis AreaPromoted and relocated to manage strategy and operation of one of the St. Louis area’s most-popular tourist attractions.• Led all day-to-day activities and vision in planning, implementing, and managing a 281-acre facility with 1,000+ animals, historical artifacts, 7 full-time, and 300 seasonal associates, hosting 350,000+ guests during April through October.• Consistently achieved planned goals by demonstrating team leadership skills, and executing strategic initiatives to reach aggressive business goals and operations excellence, while ensuring customer and employee satisfaction.• Operated the facility with strong business and financial acumen, to improve/automate processes, and transition the attraction into a guest service-focused organization that appropriately represented Anheuser-Busch brands and values.• Oversaw all aspects of the facility including Budgeting, Strategic & Capital Planning, Guest Operations, Food Service, Gift Shops, Maintenance, Safety & Security, Farm Operations, Animal Care, Finance, Marketing, Special Events, and H.R.• Managed Human Resource functions, led recruitment, selection, and staffing processes, established expectations for all positions, ensured on-going training/professional development, and conducted annual performance appraisals.
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Manager; Park Operations, Human Resources, Culinary OperationsSeaworld San Diego Feb 1990 - Mar 1993Greater San Diego AreaRecruited and promoted several times into leadership positions in Operations, Human Resources, and Food & Beverage.• Manager of Park Operations including the Anheuser-Busch Hospitality House and Budweiser Clydesdale Show Barn.• Supervisor of Human Resources Training responsible for coordination and front-line training guest service, regulatory and operating procedure of more than 4,000 employees annually.• Supervisor of the Food Service Warehouse supporting five in-park restaurants and 40+ ancillary food points of sale. -
Front Office SupervisorCatamaran Resort Hotel & Spa | Bahia Resort Hotel Sep 1988 - Feb 1990Greater San Diego Area• Provided leadership, guidance, and support to the combined team of 10 Front Desk Associates in the areas of guest service, training, scheduling and performance management for the overall successful day-to-day operations at sister hotels – Catamaran, a 310-room Polynesian themed resort, and Bahia, San Diego’s premier family vacation destination. -
FirefighterJackson Hole / Hoback Fire Department Jun 1985 - Sep 1988Jackson Hole, Wy
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Front Office SupervisorSpring Creek Ranch | Wort Hotel Jun 1985 - Sep 1988Jackson Hole, Wyoming• Supervised 5 bellmen and shuttle drivers to provide the first point-of-contact for guests at sister hotels, and coordinated internal and external guest activities that exemplified western charm while providing luxury amenities and services.
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Front Desk AssociateLa Posada De Santa Fe Aug 1982 - Jun 1983Santa Fe, New Mexico Area• Provided the highest levels of service to maintain guest loyalty by checking in and checking out guests, and immediately responding to any guest requests at a luxury hotel with 157 unique rooms decorated in distinctive Southwestern style.
Daniel J. Decker Education Details
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Hartford UniversityBusiness Administration
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Daniel J. Decker attended Hartford University.
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