Performed strategic planning to identify key gaps, bottlenecks, and business opportunity. - Organized business administrative operations, implementing standard operating procedures (SOPs), and consolidated overhead costs. - Managed social media marketing and digital marketing campaigns.- Designed the website and manage Google Analytics, search engine optimization (SEO) & search engine marketing (SEM) campaigns.

Worked closely with the founders to understand the vision to come up with a strategic roadmap. This included product messaging repositioning that reflected the value propositions for both customers and users. - Performed Customer Development responsibilities, reprioritized the roadmap, and expanded the business model to include scalable high growth expansion. - Conducted market research, product gap analysis, and refresh the go-to-market strategy that was reflective of the brand positioning. - Contributed to business partnership meetings and communicated co-branding opportunities adding additional value to customers.

Started as a project coordinator then quickly ascended into various roles including product management, product marketing, and business development. - Managed software engineering teams including software developers, user experience/user interface (UX/UI) designer, business analyst (BA), and quality assurance (QA) specialist. - Authored statement of work (SOW), organized Scrum meetings, influenced team collaboration, and analyzed metrics to track development progress. - Spearheaded market research efforts developing competitive analysis, user and customer personas, pricing, new market opportunities and beachhead customers.- Presented lessons learned to leadership, product development & marketing teams.

Jun 2015 – Jan 2016 (8 mos)As the first employee of an early stage social media startup, I had many responsibilities including marketing communications, product marketing, data analysis, and customer support. - Accelerated user growth by 900% and lowering customer acquisition cost (CAC) by 10%.- Conceptualized digital marketing content and developed micro influencer marketing campaigns.- Advanced community moderating by developing machine learning framework.

I delivered keen management to the development of the program framework, which encompassed participant applications, reviews, and approval, along with program kickoff and structure to Spark Launch Day. Recognized for my industry expertise, I educated participants on Customer Discovery and Customer Validation, as well as the use of various tools, such as Business Model Canvas and Agile Development. I kept my relationship with the university and the City of Whitewater’s Community Development Authority well established. This enabled the offering of credits and early-stage micro-grants to participants' business models.

Started as a marketing intern over the summer and did so well that I worked part-time while finishing my senior year in college.- Developed a strategy to decrease product launch times by 50%.- Improved digital product development process by optimizing bottlenecks, which improved relationships with brand partners and licensors. - Collaborated with cross-functional teams including product designers, licensors, marketing, and legal generating top-selling digital products and affiliate marketing content.

Early stage startup community engagement platform that connects locals or visitors with unique community experiences.- Executed drip email marketing campaigns with Pardot and managed Salesforce customer relationship management (CRM). - Designed marketing communications and sales collateral with Adobe Photoshop & FinalCut Pro. - Volunteered with UX&UI research and conceptualized solutions to mitigate project failure.

Establishment of app consulting business as well as managed a small Contract Development Team for my client's mobile application and cloud storage project.

I co-founded MacBros in high school as a result of my love for Apple products and identifying a problem; my classmates were graduating and need laptops for college. My friend and I solved that by starting MacBros. We fixed broken Macs and sold them locally with a 12-month warranty. Since all of our customers were first time Mac users, we sat with them at a local Starbucks to give them a tutorial how to use it with a nice caffeinated beverage of their choosing. MacBros was the foundation of my business pursuits and the love of technology.