* Advisor of overarching marketing strategy for paid, organic, and conversion rate optimization(CRO) processes.* Created templates and reporting dashboards for optimization and growth marketing initiatives* Coordinated with outside partners to developed and execute growth plan for 2024 and beyond.

Studying General Assembly's Software Engineering Immersive Flex program. Over the course of 30 weeks completed 275+ hours of instruction, took a deep dive into web application development from wire framing, data modeling, prototyping, to deployment. While introduced to different programming languages, libraries, and frameworks, created projects that demonstrated ability and knowledge to take concepts from class and implement them into working applications. HTML5, CSS3, JavaScript, AngularJS, JQuery, Node.js, Express, Git Distributed Version Control Management, Github and Bitbucket, PostgreSQL and Relational databases, MongoDB and NoSQL databases.

* Worked with several early stage companies and companies after Series A and B.* Beauty, Subscription, Ecommerce, Politics, Finance experience, B2B + SaaS, Health + Wellness, Social Impact* Lead Generation and Demand Generation efforts* Company analysis of marketing efforts* Initial set up of pixel, CRM, tracking, campaign structure, goal optimization, etc* Execution of campaigns and optimization through campaign flight

* Responsible for paid performance media (paid social, affiliates, SEM, Retargeting, Media partnerships, Amazon) - ideation, implementation, strategy, tactics, optimization, and execution of campaigns and ads.* Coordinate with content, design, data, and email stakeholders to create overarching marketing and user acquisition strategy.* Working with executive leadership to develop marketing strategy (online/offline) and forecast goals for Marketing team.* Created automated reporting and analysis structure by creative and audience targeting.* Led team to reach weekly, monthly, and quarterly goals.* Managed multiple agencies that were an integral part of Affiliates, Amazon, CRO (website), and media partnerships to launch campaigns tied to user acquisition goals.

* Responsible for all User Acquisition (UA) within paid/organic Social Media/Retargeting/SEM/Media Partnerships - ideation, implementation, strategy, project management, tactics, optimization, and execution of campaigns and ads. * Grow social media engagement, content, likes/follows across all major social media channels.* Working with senior-level leadership to develop marketing strategy (online/offline) and forecast goals for Acquisition team.* Lead internal team and partners on synchronized strategy and execution throughout all various marketing channels.* Led Weekly, Monthly, and Quarterly report for Paid Media to the senior executive and leadership team.* Create/analyze/infer critical data dashboards for all growth/marketing team needs.* Organized the collection of all necessary marketing assets (Pixel, Creatives, CRM Data, etc) for growth and marketing team needs.

* Execute marketing goals to drive month over month subscriber growth and retention utilizing the following channels within budgetary guidelines: Paid social (Facebook, Twitter, Instagram Ads), Display Retargeting, and site Direct Display.* Extensive Weekly, Monthly, Quarterly reports for all brands for all display platforms (Facebook, Instagram, Twitter, Pinterest, Display, Retargeting).* Working with affiliate partners to manage not only partnerships but also meet expectations and goals for that specific channel. * Organized multiple product lines for clear and concise execution on all managed channels.* Created pacing document for all channels at the beginning of each cycle and shared department wide.

* SalesForce leads management, Jira: assignment progress and request process, KPI reporting(daily, weekly, monthly).* Execute marketing goals to drive month over month subscriber growth and retention utilizing the following channels within budgetary guidelines: Paid social (Facebook, Twitter, Instagram Ads), Display Retargeting & LAL Prospecting, Site Direct Display, Podcast and Radio.* Launched ten new products. Five of which were new subscription products as well as five one time limited edition partner crates.* Organized the collection of creatives, copy, pixels, audiences and all other necessary assets needed to run Facebook, Twitter, Instagram, and digital display advertisement.* Created Marketing Coordinator Manual for incoming hires and train them on paid social, digital display, necessary marketing tools (Jira, SalesForce, data management etc.), strategized with marketing managers, directors and VP for Facebook paid social channel.* Led forecasting spend, conversion, and reach of Facebook/Twitter/Instagram forecasting for multiple quarters.* Maintained good relations with Facebook/Twitter/SteelHouse/Quantcast/various affiliates for digital display and banner placement.* Organized multiple product lines for clear and concise execution on all managed channels.* Created pacing document for all channels at the beginning of each cycle and shared department wide.* Continuously identifying variety of customer segments to retarget existing customers and prospect for new ones using Look a Like audiences.

* Coordinated with campus departments to provide training to 800 leaders-in-training.* Attended in the Promotion, Marketing, and Communication Committee as one of various responsibilities as an orientation team member.* Composed several videos that promoted different aspects and qualities of Orientation Programs.* Edited marketing videos highlighting local businesses to attract volunteers from the leaders-in-training.* Communicated with various campus resources to write and film several segments of a live webcast called Dan’s Corner.* Collected various amounts of information through interviews with resource administration to write scripts, record, edit, and produce for biweekly web-show.