Dan Martinez

Dan Martinez Email and Phone Number

Vice President, Marketing at O.C. Tanner @ O.C. Tanner
Dan Martinez's Location
Salt Lake City Metropolitan Area, United States, United States
Dan Martinez's Contact Details
About Dan Martinez

Results and growth focused marketing leader with 20+ year record of accomplishment in leading integrated marketing and demand gen growth strategies in support of business objectives. Demonstrated success in growing and accelerating sales pipeline through a mix of inbound and outbound customer acquisition and expansion strategies. Expertise in creating and executing multichannel campaigns through targeted, strategic product messaging and brand positioning. Experience across Tech, SaaS, B2B, B2C, Enterprise/SMB and CPG.- Demand and Lead Generation - Product Launch strategy and execution- Brand and Messaging Development - Account Based Marketing (ABM) & Field Mktg- Integrated Marketing Campaigns - Event Marketing and Management- Digital, Paid Media and Content Marketing - PR, Social Media, Communications- Website Marketing and Optimization - Budget Management ($4M - $25M)

Dan Martinez's Current Company Details
O.C. Tanner

O.C. Tanner

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Vice President, Marketing at O.C. Tanner
Dan Martinez Work Experience Details
  • O.C. Tanner
    Vice President Marketing
    O.C. Tanner 2015 - Present
    Salt Lake City, Ut, Us
    I lead the strategic planning, development and execution of our integrated marketing, demand and communications efforts with a focus on growing brand awareness, sales pipeline and revenue. Responsibility across all marketing channels, including: demand & lead gen, content marketing, paid media/search/social, ABM, SEO, website, social media, field marketing, PR, AR, events and integrated campaigns. I'm fortunate to lead a stellar team of talented marketers as we drive awareness, engagement and growth.O.C. Tanner is the global leader in B2B software and services that improve workplace culture through meaningful employee recognition experiences. Our Culture Cloud is a suite of apps and solutions that help people thrive at work. O.C. Tanner provides these and other services for thousands of the most respected companies in the world.
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  • Familysearch Int'L
    Sr. Marketing Director
    Familysearch Int'L 2010 - 2015
    Salt Lake City, Ut, Us
    Managed integrated marketing campaigns consisting of digital marketing, email, PR, social, web, creative and event marketing for major national and international initiatives, including: RootsTech global conference (25K attendees and 200K participants across 1000+ global locations), field research centers, product launches, partner marketing, events.
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  • Central Garden & Pet
    Senior Marketing Manager
    Central Garden & Pet 2008 - 2009
    Walnut Creek, Ca, Us
    Managed marketing initiatives for $70M consumer products division (Central Life Sciences), including advertising, promotions, PR, direct and digital. Developed marketing programs with key retail partners, including Walmart, PetSmart and Target.
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  • Mrs. Fields Famous Brands
    Brand Manager, Tcby / New Concepts
    Mrs. Fields Famous Brands 2004 - 2007
    Us
    Led TCBY national and local field marketing programs for all retail/franchise store locations. Responsible for marketing communications (advertising, seasonal merchandising, promotions, PR), website, store design and new product development. Managed $5M annual marketing budget and launched two new QSR test store concepts.
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  • Chipper Snax, Inc.
    Head Of Marketing
    Chipper Snax, Inc. 2001 - 2004
    Re-launched the brand strategy with new imaging, positioning and packaging. Product line gained national and regional distribution in 7-Eleven, Walgreens, Kroger, Circle-K and Wal-Mart. Worked with sales teams to create consumer and channel marketing communication programs and PR (secured reviews in Men’s Health Magazine and Prevention Magazine).
  • Iomega
    Advertising Manager, Global Marketing
    Iomega 1999 - 2001
    San Diego, California, Us
    Developed and launched consumer advertising campaigns for Zip drives and other tech products through national television, print, online and direct marketing. Managed $25M+ annual advertising budget and external ad agencies.
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Dan Martinez Skills

Marketing Communications Advertising Marketing Integrated Marketing Marketing Strategy Direct Marketing Public Relations Social Media Social Media Marketing Creative Direction Online Marketing Multi Channel Marketing Competitive Analysis Product Development Product Marketing Marketing Management Strategic Partnerships Email Marketing Online Advertising Corporate Branding Program Management Seo Ppc Retail Direct Mail Budgets

Dan Martinez Education Details

  • Brigham Young University
    Brigham Young University
    Bachelor Of Science (B.S.)

Frequently Asked Questions about Dan Martinez

What company does Dan Martinez work for?

Dan Martinez works for O.c. Tanner

What is Dan Martinez's role at the current company?

Dan Martinez's current role is Vice President, Marketing at O.C. Tanner.

What is Dan Martinez's email address?

Dan Martinez's email address is dm****@****rch.org

What is Dan Martinez's direct phone number?

Dan Martinez's direct phone number is +180149*****

What schools did Dan Martinez attend?

Dan Martinez attended Brigham Young University.

What skills is Dan Martinez known for?

Dan Martinez has skills like Marketing Communications, Advertising, Marketing, Integrated Marketing, Marketing Strategy, Direct Marketing, Public Relations, Social Media, Social Media Marketing, Creative Direction, Online Marketing, Multi Channel Marketing.

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