Consumer Insights Analyst
Current- Leads budget management, scope development and prompt implementation of brand health trackers for all key consumer facing brands. - Analyzes brand health data and leads meetings with brand managers to review current trend data and key metrics. - Spearheads ad-hoc research for brand and innovation teams to manage current products and develop the future innovation pipeline, while strictly managing budgets, scopes and timing of projects. - Collaborates with teams across the company to research consumer need states and support new product design and development. - Performs prompt ad-hoc analyses for brand and innovation teams, as well as c-suite personnel to answer strategic requests through utilization of multiple data types and sources. - Focuses extra band-width to keep abreast of industry trends and future areas of interest as well as continuing personal development of new analytic and marketing techniques.
