Dan Wong Email & Phone Number

San Francisco, Ca, Us

▪ Led and mentored a dynamic team of nine across digital media channels, offline media (TV/OTT/Radio), SEO, and Creative Operations. ▪ Managed a substantial annual budget exceeding $100M, focusing on full-funnel media strategies to attract new clients with a goal of lowering Customer Acquisition Cost (CAC) and increasing Lifetime Value (LTV)▪ Crafted upper-funnel media plans in collaboration with brand marketing aimed at building awareness and driving demand for Stitch Fix which resulted in 20% increase in brand searches▪ Partnered with marketing analytics to establish a robust measurement infrastructure, incorporating Media Mix Modeling (MMM), attribution, and lift test insights to provide tools for maximizing new customers and lowering CAC▪ Collaborated cross-functional with creative, analytics, product, and engineering teams to increase new client conversion rates.

San Francisco, Ca, Us

▪ Led efforts to acquire new customers, overseeing an annual budget exceeding $50M. Achieved unprecedented high of 50,000 new customers at The RealReal with record low Customer Acquisition Cost (CAC) of under $100 by using analytical insights and meticulous budget optimization by implementing a weekly team budget review meeting▪ Spearheaded the onboarding of a Media Mix Modeling (MMM) to enhance advanced capabilities for budget planning with the goal of reducing CAC and maximizing new customers▪ Developed a robust process for testing TV creative via focus groups and surveys, ensuring success upon launching on linear and OTT platforms▪ Managed customer acquisition across diverse channels, including Google Search/Shopping, Facebook, TV/OTT, YouTube, Display, and Affiliates. ▪ Initiated and drove landing page and site testing initiatives, aiming to enhance customer experience and boost conversion rates.

San Mateo, Ca, Us

▪ Responsible for marketing P/L for Freedom Debt Relief business line and holding marketing teams responsible for spending responsibly▪ Built enrollment curve models that predicted margin and ROAS to profitably optimize marketing channels▪ Led channel exploration A/B tests aimed diversifying media mix away from Google and Meta▪ Led weekly channel meeting to promote insight sharing across the team and share updates to executive team

San Jose, Ca, Us

▪ Displayed strong fiscal management to responsibly manage $100M annual budget. Cross-functionally collaborated with internal teams for cost-effective budget and revenue forecasting. ▪ Energized marketing teams to successfully beat revenue goals in Q4 2019. Spearheaded marketing / media budget planning and developed quarterly plan for maximizing revenue and new customers.▪ Launched programs to improve marketing mix and determine effectiveness of paid media. Onboarded media mix modeling (MMM) solution to determine optimal channel spend mix. Implemented iSpot platform to track TV spend. ▪ Revitalized brand awareness through visionary leadership to steer creation of targeted plans, resulting in launch of awareness programs spanning TV, Radio, CTV, Social and YouTube for achieved target audience reach.

San Jose, Ca, Us

▪ Led talented team of ten performance marketers to drive Social, Display and Affiliate marketing. Fostered trust to build positive rapport with staff and direct reports, cultivating a strong transparent culture of open communication. ▪ Responsibly oversaw customer acquisition for Display, Social and Affiliate channels. Managed and motivated high-performance staff, including a team of talented managers and executive leaders.▪ Promoted a team-spirited environment rooted in a culture of collaboration and learning opportunities. Actively engaged team by coordinating fun events such as team lunches, happy hours, and baseball games

San Jose, Ca, Us

▪ Led a team of four performance marketers across Display, Affiliates and SEM for Shutterfly’s Tiny Prints and Wedding Paper Divas brand▪ Boosted business by coordinating with agency / vendors to profitably build and scale various high-performance programs across a 3-year period. (i.e. Display, Affiliate, ROI for Tiny Prints and Wedding Paper Divas).▪ Advocated best practice’s for more effective display media purchasing. Onboarded a Demand Side Platform (DSP) which reduced media cost by 20% and increased transparency in media placements

San Jose, Ca, Us

▪ Boosted business by coordinating with agency / vendors to profitably build and scale various high-performance programs across a 3-year period. (i.e. Display, Affiliate, ROI for Tiny Prints and Wedding Paper Divas).▪ Gained practical, hands-on experience with Google Ads and Facebook Ads.

Sunnyvale, Ca, Us

▪ Spearheaded and managed campaigns on SEM (Google / Bing) and Paid Social (Facebook) to generate email leads. ▪ Optimized email marketing campaigns via email list segmentation and targeting.▪ Utilized cutting-edge systems and technologies to perform sales funnel and user acquisition analysis todetermine cost-per-acquisition by channel.

San Francisco, California, Us

- Proactively monitor daily performance of Facebook applications to ensure they are monetizing- Analyze competitive products and communicate findings to team- Ad hoc reporting and analysis via SQL queries- Create business models for executive staff to forecast new business development ventures- Forecasted competitors revenue by building a model based off industry data and metrics- Responsible for preparing monthly reports for executive staff- Create and maintain dashboards for account managers

Sunnyvale, Ca, Us

- Manage over $5M monthly client spend- Improve performance by implementing day-parting and geo-targeting strategies- Performed adcopy and landing page testing to improve conversion rates- Consult with clients in determining appropriate SEM spend levels to achieve forecasted goals- Restructure and build new campaigns for clients to capitalize on new traffic and revenue opportunities- Monitor client accounts to identify performance issues - On-board new clients onto Efficient Frontier platform

Sunnyvale, Ca, Us

- Investigated methods to create test data for effective testing- Tested new UI and other new features- Wrote test cases for new features- Conducted test case review meetings with developers

Bs, Marketing

Mba, Finance And Marketing