With over 25 years of experience in strategy and transformation across healthcare, CPG, and consumer electronics industries, I am passionate about creating innovative solutions that enhance customer value and drive business growth. As the Executive Director of eCommerce Business Strategy & Operations at Samsung Electronics America, I provide strategic leadership for the DTC Division, leading a team that incubates and scales new sellout platforms.My background combines client service at a top-tier management consulting firm with industry experience in shaping and operationalizing strategy as well as implementing business transformation. I have successfully developed and implemented strategic frameworks, priorities, and metrics for global organizations, resulting in significant savings, efficiency, and impact. I thrive on collaborating with diverse stakeholders, presenting insights and recommendations to executive management, and driving operational and organizational change.