I've developed a unique product marketing framework and set of AI agents to scale every facet of your GTM.With them, a small, focused team of generalists can market, sell, and support customers like a sophisticated, multi-national enterprise. With this framework + some implementation support from me, you will- re-position your company around your tech’s most unique, defensible capabilities…without “niching down” or pigeonholing your products- Build "fractal-like" messaging that scales across multiple product lines, dozens of use cases…really your entire TAMFeeling a bit curious to see this is action?DM me. I’m not putting any of this on my website for now.

After initial 3 consulting project, shifted to full time role leading product marketing for a telecom infrastructure company transitioning to API-first SaaS platform.Biggest accomplishments:- Clarified the most differentiated use case for SignalWire's most differentiated product, leading the company to pivot from commodity SMS and voice APIs to conversational AI / AI agents for call centers and telecom apps.- Organizing the company's first cross-functional product launch, working across engineering, product, sales, and with the founders to ensure coherent messaging and sequencing.- Repositioned the "video API" to focus on video conferencing use cases, leading to 50-75% month over month growth in sales-qualified leads.- Trained non-technical sales team to sell a voice conferencing API.

Product marketing consultant for Seed-Series A B2B Companies.- Repositioned a UX Career Course for a re-skilling / online training company and built a marketing system that increased sales by 150% and made paid acquisition profitable for the first time.- Designed and executed a highly efficient pre-sale campaign to validate demand for another online training program, generating 500 qualified leads via Facebook Ads for <$1 and driving $50K in pre-sales with a $1K budget.

Spearheaded messaging and positioning for the launch of Asana's Inbox product, resulting in unprecedented spikes in traffic and new user sign-ups.Built marketing automation program, transitioning the company from a “weekly newsletter” to educational drip emails and a new marketing automation system

First product marketing hire at Twilio, responsible for sales enablement and solutions marketing.Key accomplishments:* Established and led Twilio’s Solutions Marketing program* Analyzed customer data to identify 12 use cases that comprised nearly 80% of company revenue* Developed sales enablement materials for the top 5, including landing pages, one pagers, competitive analyses, market landscape analyses, and SEM campaigns* Led an extensive technical SEO overhaul for the company’s website, achieving a 33% increase in monthly organic visitors within 60 days.* Authored high-impact guest columns for a leading industry blog, generating $30-40K in new sales pipeline over 3 months.Things that went ok:- Identified the $5-10Bn market opportunity for voice APIs in call centers and programmatic SIP trunks, but articulated the case poorly. Twilio went on to pursue these 3 years after I left

First product marketing role after career transition from journalism. Played Instrumental role in building a live, fully operational call center, staffed by 6 people, to demo Service Cloud on the expo floor.* Scripted, recorded, and edited five 3-minute video demos highlighting core features of Service Cloud* Trained 10 sales development representatives to present these demos* Led a training workshop for 20 customer support staff, enabling them to handle real-time inquiries across five communication channels, including phone calls, traditional support tickets, social media platforms like Twitter and Facebook, and Salesforce's (then new) Chatter product.* Developed and populated a knowledge base with 80-100 predefined responses, significantly improving the efficiency of attendee support during the conference.This role took a turn when an essay I published about Robert Scoble's presence on Quora landed on the top of Techmeme, and Salesforce's VP of Public Relations did not appreciate the insightfulness of the piece at all.

Analyst role focused on identifying emerging tech and writing in-depth reports for M&A executives at a major tech company.* Surfaced emerging tech trends through analysis of a proprietary database containing venture funding announcements, news coverage, and trends in social media and search query volumes* Detected early growth in programmatic display advertising market, including the rise of Demand Side Platforms, ad exchanges, and mobile ad networks* Forecasted the proliferation of micro-transactions in digital gaming, predicting their future impact on game design and monetization strategies. These proved highly accurate over the subsequent decade.* Identified a potential a shift away from traditional email towards social media-inspired communication platforms within large organizations. This foresight predated the founding of Slack, and was substantiated by Salesforce's subsequent launch of Chatter, Microsoft's acquisition of Yammer, and Salesforce’s later acquisition of Slack.

* Led marketing for two VentureBeat conferences, including invite-only roundtable event for Venture-Backed Founders and the inaugural GamesBeat 2009* Successful sold out tickets to these two brand-new events, leveraging email marketing, media partnerships, VIP dinners, and Facebook and Twitter (in their early years) to drive sales.

Covered futuristic technologies, social games, futurism, and music tech in the early years of tech blogging.