Dan Keelan Email & Phone Number

Viewpoint on Agency LeadershipMarketing, Media, and Publishing challenge us because they are constantly changing. So, our skills and experience, while very important, must be matched with a set of beliefs and actions that focus on future success.To be successful at working in a changing industry on behalf of clients, partners, and collegues, a marketing leader needs to do four things – all at once, and all the time:Be an AgentCompanies that offer branding, marketing and related services have, for decades, called themselves agencies. An agent acts on another’s behalf. An agent cares. An agent assumes ownership.Assume Ownership It is a mistake to treat your work like somebody else owns it. Agencies are not hired to babysit brands, but to raise them. Real ownership is an attitude that approaches arrogance, but it belongs to those charged with connecting and conducting.Connect and ConductWhen the conductor picks up the baton, everybody goes silent. Why?While it can take many talented people to create beauty, there must to be one person who brings the group together and guides it to the desired goal in an ongoing way -- constantly publishing word, image, movement, and sound.Constantly PublishPublishing is what we do throughout the day, every day. It happens through our online communications, in our experiences and events, and in the images we project. It is a constant and consistent set of activities that express brands, tell stories, engage audiences, and create community. And one cannot really be the successful agent behind it all without a desire to conduct, and a real sense of ownership.

Listed skills include Strategy, Digital Marketing, Marketing, Leadership, and 44 others.

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  Wayne State University

  English