Daniel Kenney Email & Phone Number

Los Angeles, Ca

At CROSSMARK, managed the day-to-day account/ merchandising responsibilities for Blackhawk Network. At MOSAIC/ ACOSTA, managed Walt Disney Consumer Products, Apple iTunes, and SodaStream products. Responsible for iTunes and Blackhawk US / Canada for merchandising operations in over 40 retailers, including WM, Target, Kmart, Best Buy, Office Supply and most major grocery retailers. Developed strategic and tactical plans that helped generate over combined revenue of $30 MM at + 20% margins. Served as key executive in attracting new biz - including SodaStream.

Burbank, Ca

Acted as worldwide lead change manager responsible for directing and communicating to Disney Global teams proven North American industry-leading best strategies in promotions, merchandising, pricing, and new product launches to drive profitable growth across our full Spectrum of Internet and Retail Accounts, including: Amazon, Walmart, Target, Clubs, Grocery, Drug, Specialty, etc. Developed unique Disney-branded sales program for six national and regional grocery chains, resulting in competitive advantage to increase profitable market share substantially. Led 5 direct reports, with team of 40 direct reports. Sales and leader of our 3 billion dollar U.S. sales revenue, and responsible for marketing, and distribution of consumer entertainment products, including Blu-ray, DVD, and Digital media. Ownership of P&L responsibility, long-term strategic market planning, business development, sales training, account management, promotional program effectiveness, and quantitative analysis of product mix. Ensured sales efforts accomplished #1 market share positions for six product categories through distribution of over 56,500 stores nationwide, with over 14,000 dedicated Disney in-store displays. Help develop and executed “Future-Proof” product offering and marketing strategy, encouraging retailers to promote and consumers to buy new Blu-ray technology format and enabling Disney to increase Blu-ray market share in high-stakes technological shift in business.

Burbank, Ca

Managed multibillion-dollar key account retail sales, with $25,000,000 merchandising budget. Surpassed Blu-ray and DVD sales of competitors with comparable title box office sales by negotiating win-win, long-term, third-party contracts requiring over 4,000 merchandisers to meet or exceed key performance metrics. Championed two new successful departments to analyze price sensitivity and product placement, improving Disney’s ability to optimize entire existing title library assets to profitability and incrementally drive sales. Led four direct reports, with team of 20 direct reports and +4,000 third-party merchandisers.

Burbank, Ca

Exceeded $200,000,000 product net contribution budget of Live Action, Animated, and TV catalog by effectively managing portfolio via national and account-specific promotional campaigns. Spearheaded North America re-price modeling, analysis, and ad hoc reporting to optimize sales. Served as key contact for Disney partners, including Miramax Studio, to maximize profits for both parties..

Burbank, Ca

Consistently exceeded annual sales goals at or under cost budgets. Recipient of “Go Big or Go Home” award in recognition of outstanding sales leadership. Created an innovative value-add promotional strategy that generated more than 400% sales lift in the grocery channel – which is now an industry standard. Recruited and trained District Sales Managers for territory sales responsibility in excess of $20MM. As the leader of our 3rd party Distribution Channel, developed and executed a distributor incentive and other strategic programs that generated 106% YOY revenue increase.

Burbank, Ca

Mba, Business, Management, Marketing, And Related Support Services, Graduated Magna Cum Laude

Bachelor Of Science - Bs, Psychology

Activities and Societies: Graduated Cum Laude

Education record