Daniel Kent Email & Phone Number

Welwyn Garden City, England, GB

- Multi channel Digital Marketing Strategy lead across 7 brands. - leading web efforts to launch new websites for various brands within the group, ensuring success across UX, SEO and performance marketing channels.- responsible for leading a small, talented team with day to day digital marketing optimisations across SEO, paid search, analytics and more.

Bristol, Bristol, GB

• Digital Marketing Lead for the redesign, optimization, SEO and relaunch of the Jugo website and campaign landing pages. This included a completely new design, branding, enhanced SEO, stronger tracking, analytics and.
• Marketing lead on intent-based content syndication, reviews programmes, ABM and paid media campaigns including paid social and programmatic display (approx. 400k yearly budget).
• Optimization and day to day management of the website (WordPress), blog and digital marketing channels to maximise MQLs and pipeline. Produced significant performance increases in multiple core channels.
• Onboarded tools like SEMRush, then setup and executed an SEO programme to track and improve organic search performance through keyword research, optimised content, technical SEO and linking strategies.
• Responsible for creating analytics reports (GA4/Hubspot) on digital /pipeline performance for management.

Austin, Texas, US

• Global responsibility for digital demand generation, website strategy and experience, optimization, testing, localisation and performance within major industries such as NetSuite ERP and Food and Beverage (MICROS).
• Managing the day-to-day website /content strategy to ensure new products, campaigns, landing pages, content, branding, A/B testing activities and optimisations are delivered to time and quality.
• Digital marketing lead accountable for demand generation performance (MQLs & Pipeline – significant QoQ growth above forecasts), across all digital touch points (PPL, PPC, SEO, SEM, display, reviews sites etc).
• Hands-on ownership of the website and SEO Plan including page optimisation, keyword research and linking strategies. I also perform detailed partner website / SEO reviews and audits.
• Strategy and performance lead for Paid Search and online media. Budgets from $600k – $2m per quarter.

Parsippany, NJ, US

• Digital marketing programme lead and budget owner (£2.5m p.a) for Display (prospecting / remarketing) and Affiliate Marketing across two of our major brands – Avis and Budget – for our top 15 countries in EMEA.
• Responsible for running a full RFP process to select a new partner to work with us for display, granting us the ability to create fully dynamic ads, advanced audiences and a technology platform that would allow us to.
• The execution of effective and dynamic media campaigns that communicate the Avis/Budget story to the right audience at the right time ensuring maximum impact for the spend. Achieved +17 eCommerce ROAS.
• Responsible for the creation of insightful, actionable dashboards utilising Datorama and Adobe Analytics.

Reading, England, GB

• Digital marketing and eCommerce lead, as well as budget owner (approx. £3.5mil p.a.) for SEO, Paid Search, Digital Analytics, Programmatic (Display, YouTube, Spotify), Social and Affiliate Marketing.
• Accountable for the digital transformation and performance of the website, store and performance marketing channels, ensuring we exceeded targets and provided week on week insights to sales and management.
• Launched the SEO Programme and responsible for on-site SEO, content optimisation, linking, technical SEO (redirects, XML sitemaps, canonicals, 404 management etc.) and off-site SEO (external linking) throughout a time.
• Business owner of Digital Analytics and Audience Management (formally Google then Adobe Analytics) with responsibility for long term analytics, reporting and tagging implementation to ensure our dashboards were fully.
• Promotion to line managing a team of 3 digital marketing specialists and an intern.

San Jose, CA, US

• The first EMEA SEO lead with responsibility for growing the EMEA organic traffic, leads and ecommerce revenue of Adobe.com – through technical SEO, on and off-page activities as well content optimisation. Used tools.
• Promotion to head up the EMEA search team including 3 paid search managers and 2 SEO managers.
• Improved key metrics across EMEA including overall CPA via Paid Search as well as the download number by 30%, blog visits by 25% and.com page rank (SEO sourced).
• Continuous improvement of SEO throughout the company including localisation process improvements, as well as stakeholder training to ensure SEO was part of all the culture and all content produced.
• Responsible for showcasing the insights of wider digital activities on Adobe.com using web analytics and creating an overall demand marketing channel story (email, display, search, social) at quarterly reviews.
• Subject matter expertise for SEO & Adobe Analytics with responsibility for showcasing results and approach-es to senior stakeholders and external customers.

San Jose, California, US

• Promotion to Website /eCommerce Manager for the Consumer & Small Business Segment with day-to-day website management of Norton.com. Previous promotion from Senior Online Marketing Specialist to be the Principal Online.
• Planning and successful execution of multi-channel demand marketing campaigns (SEM was with 30% reduced budget, SEO, Social, Email & Media) across EMEA that delivered record increases in leads and eStore revenue (10%.
• Search marketing evangelist and member of the SEO Global Council. Ensured new pieces of content that were introduced were shareable and fully optimised for both the user and the search engines.
• EMEA Advanced Web Analytics and dashboarding lead (using Adobe Analytics), tracking, tag strategy and reporting to produce actionable insights, broken down by country, channel and campaign.
• Responsible for providing insights and improving the overall KPIs of the EMEA Demand Centre’s core activity. For example, email opens and click-through-rates, Paid Search CPA as well as Social Media’s reach.
• Created the concept and then represented EMEA to design, implement, optimise and manage a new website experience for Small and Medium Business Customers. I received an award for this project.

Reading, Berkshire, GB

• Subject Matter Expertise for eBusiness, specifically for the B2B Virgin Media Online Business with responsibility for managing the design and user interface of the new navigation system for the portal.
• Business / data analysis, optimisation and business strategy for the Virgin Media (business) online customer portal project. This involved a complete re brand, redesign and relaunch to ensure a steady flow of new.
• Responsible for leading the marketing quantitative research by interviewing SMBs, Commercial Businesses and Enterprises, and documenting their key requirements and expectations..
• Lead workshops to create useability requirements and customer journey flows for the portal.
• Delivered the requirements for a set of advanced administration tools to allow marketing to administer the site's content, promotions and structure.
• worked on a number of projects to Improve product and process performance across the broadband, digital TV and video on demand business areas.

London, GB

• The business analysis for a number of key projects including the delivery of a B2B Online Customer Portal and Shadow Ledgering system as well as a 50m sales finance and CRM integration Programme.
• Responsible for leading a small team and working closely with marketing and internal communications, to redesign the team's intranet homepage from a content and imagery perspective.
• Responsible for the design, communication and delivery of a number of complex process and system changes within Barclays, from project inception, through to launch.
• Worked as a Business Analyst / Change Consultant throughout the full project lifecycle. Responsible for leading work shops, working with suppliers and stakeholders, documenting detailed business requirements, process.
• Identified stakeholders, then lead large workshops with sales, marketing, finance and new business, to create truly company wide requirements for system changes.
• Business case construction and data analysis to support the cases for multimillion pound project initiatives.

Antwerpen, BE

• Part of a successful team of business and reporting analysts delivering new products, analytics / reporting and new services that could be sold through the online/ecommerce marketing channels.
• Lead workshops to capture (then implement) detailed business requirements for the companies next generation eBusiness system for consultants.
• Designed, documented and delivered a number of key process and system changes for the business to improve product sales and performance.
• Created detailed training documentation for a number of key system changes within Euphony.
• Traveled to Belgium to capture key requirements from the senior stakeholders, for new products and financial models and then worked with the development team to ensure requirements were met and ensure the project was.

Chicago, IL, US

• Promotion from Systems Co-ordinator and Business Analyst to take on the project management of the whole ecommerce site.
• Responsible for the successful day-to-day running, SEO, new feature realisation, quality, data, reporting (web analytics & Oracle/SQL) and sales of a £350m B2B eCommerce and content management system.
• Received a promotion for my work towards increasing online sales by 22%. This was made possible by executing innovative eBusiness channel campaigns (radio trade-in programme, offline digital catalogue, website.
• Represented Digital Marketing and eCommerce at the annual channel partner conference in Athens.
• Spent 3 months in Chicago head office designing and implementing Global eCommerce functions, with Microsoft and the regional eBusiness teams. The final solution, Motorola Online is still in use today.
• Web/Database Developer between 1999 and 2003 - EMEA developer for all things eCommerce, Marketing and CMS related. Primary skills were ASP, SQL, PL-SQL, Javascript, HTML and Oracle RDMS.